MBA Dissertation on Value Creation through Integration of Supply Chain Management and Marketing Strategy in Indian Context.
How to Write a Good Abstract for a UK University MBA Dissertation?
Abstract for the MBA Project Report on Supply Chain Management and Marketing Strategy
This dissertation aims to investigate the renewed emphasis on and interests in integration of Supply Chain Management (SCM) and marketing and relatively very few recorded cases of successful implementations.
The project report reviews the prior literature on Supply Chain Management and marketing integration, and presents a framework which shows the relationship between Supply Chain Management and marketing integration along with the overall performance improvement. It provides a basis for further empirical validation and suggests that Supply Chain Management and marketing integration may have positive impact on the overall performance of the organization.
This thesis expands the concept of Supply Chain Management and marketing interdependence in enhancing customer value proposition and provides a direction for further studies on SCM and marketing integration.
Finally, the research project supports the importance of SCM and marketing integration for the overall better performance of the organization.
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