Impact of Marketing Mix Elements on Brand Equity-Dissertation and Thesis

 Dissertation Writing Help in A Case Study of Nokia-The Impact of Marketing Mix Elements on Brand Equity

 How to Write A Dissertation on Topics like Marketing Mix and Brand Equity?

1. In this dissertation , an attempt is made to explore the impact of selected marketing mix elements in the creation and sustenance on brand equity.
2. The outcome of the study can provide meaningful insights into how marketing efforts can be channeled to build brand equity. 
3. Nokia  high-end phones was purposively chosen for this study.
4.  Structural equation modeling was used for analysis.
5.  The respondents gave importance to store image , advertisement spending, and distribution intensity  for  relatively luxurious Nokia brands with different consumption pattern, indicating that of the three above-said mix elements, distribution intensity is relatively less important. 
6. Price deals  practiced by Nokia are rated as less desirable from the perspective of brand equity.
7. Nokia was rated high in terms of brand awareness  and perceived quality harmonious to the marketing mix efforts taken by these brands.
8.  However, brand loyalty, a sub-dimension of brand equity, was rated relatively moderately, indicating that with many competitive substitutes, brand loyalty is far from reality, whose real influence can be measured better using a longitudinal study. 

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