A Project Report on Rebranding Airtel in India
What a Project Report on marketing on Rebranding should contain?
A good project Report or Dissertation should contain -
- Abstract
- Introduction
- Literature Review
- Research Methodology
- Data Analysis
- Recommendations
- Conclusion
- Questionnaire
- References
What the Project Report on Rebranding Airtel is all about?
The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not only their day-to-day operational plans but also the marketing tactics and strategies need frequent revision. Rebranding has become an important strategic tool by which these firms manage their customer-perceived brand image. Airtel, which is India's leading telecom company, has undergone a massive rebranding exercise to create a uniform global identity. The competitive challenges brought in by technological changes such as 3G and more recently 4G, in addition to the exogenous innovations in the sector (e.g., Voice over Internet protocol) and the rise of various social communication platforms, exacerbated the need for Airtel to fundamentally rethink its brand position. However, the immediate motivation for Airtel to rebrand itself was to reposition itself as a global telecom player after acquiring a number of overseas telecom companies. The project report, dissertation, thesis and research paper discusses Airtel's rebranding strategy from multiple vantage points and in the process elucidates insights into successful rebranding.
If you want the full project report and Custom Dissertation Writing Tips on Rebranding Airtel than post your requirement to mahasagarpublications@gmail.com
