Competitive Marketing Strategies in Hospitality Industry

Writing a Dissertation on Competitive Marketing Strategies in Hospitality Industry in India is an unique research topic.  Now let us get into the job of writing a good research proposal on An Analysis of Competitive Marketing Strategies in Hospitality Industry in India.

The following tips will help you-

• Background of the Study -Companies of all sizes around the globe are in a constant struggle to build their competitive capabilities to strengthen their position and outperform their rivals.

•  Aim of the Study -The present study examines the competitive marketing strategies used by a sample of hotels from the Mumbai and Delhi City  who occupy different competitive positions in the hospitality industry as 'market leaders', 'market challengers', and 'market followers'.

• Expected Contribution from the Study- The hospitality industry can serve as a useful example to throw some light on the success factors that might ensure superior performance of other related service organizations.

• Tools of Data Analysis- Using a Chi-Square test, the study seeks to find out if there are differences in the sample characteristics and also whether the marketing strategies adopted by firms differ according to their competitive position.

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