Attitudes Towards Health - Stress - UK -
Innovation in Stress Relief
Key
points
●
Almost
3% of all FMCG launches across beauty and personal care, household, healthcare
and food and drink claim to de-stress or relax. There is scope to develop the
‘unwind’ positioning claim.
●
Wrinkles
are also known as worry lines and it has been said that grey hair can be caused
by stress. The beauty industry has cornered the market for products that claim
to promote de-stressing and relaxation.
●
Within
food and healthcare, a number of products have been launched to promote calm,
aid better sleep and promote relaxation. Tea dominates the drinks launches that
claim to help calm, relax or de-stress people.
Relaxed
positioning on the rise
●
The number of products that claim to help
relax and de-stress has seen a general upward trend since 2004, jumping the
most between 2008 and 2009, perhaps on the back of the recession, which has
brought with it a number of stresses and strains.
●
Almost 3% of all launches across beauty and
personal care, household, healthcare and food and drink claim to de-stress or
relax. This highlights just how much opportunity lies in driving this product
positioning claim forward, particularly in the current economic climate.
●
In the US the anti-energy drink movement is
gathering momentum with niche brands such as Mary Jane’s Relaxing Soda, Slow
Cow and Ex Chill all pitched as
offering a way to ‘unwind from the grind’. It is likely that the UK could see a
similar movement as an alternative to energy drinks brands such as Red Bull, Relentless and V Energy.
Serene beauty
●
Wrinkles are also known as worry lines and
it has been said that grey hair can be caused by stress. It is no surprise
therefore that the beauty industry has cornered the market for products that
claim to promote de-stressing and relaxation.
●
The current vogue for all things
anti-ageing has also given rise to references to ‘stressed skin’ with prestige
brands such as Emma Hardie launching
products to soothe ‘tired and stressed skin’. Decléor’s Aroma Night range, which regenerates the skin, is said to
reactivate communication between cells that have been weakened by daily stress.
●
Outside of the prestige beauty brands, Marks & Spencerhas launched a range
of rich bath elixirs that claim to relax the body. Nelsons Homeopathic Pharmacy
has extended the Bach Rescue Remedy brand
into balms and body scrubs, bath soaks and body wash gels. The Rescue Balm is said to protect lips
from environmental stress factors and can also be applied to the temples for a
relaxing effect.
Inner calm
●
Within food and healthcare, a number of
products have been launched to promote calm, better sleep and promote
relaxation.
●
VitalCALM’s Body and Mind Calming Supplement claims to help the body and mind
relax and promote restorative sleep.
●
BetterYou’s Goodnight Spray draws on a blend of magnesium and essential oils to
help promote deep muscle relaxation, a sense of wellbeing and to promote
peaceful sleep. Goodnight Capsules are
also included in the range.
●
Nelsons Homeopathic Pharmacy has also
launched Bach Rescue Chewing Gum containing
a liquid centre with four drops of the famous combination of five flower
essences. The gum is said to help the user to feel calm and relaxed.
Tea and sympathy
●
The English are renowned for offering tea
and sympathy and tea dominates the drinks launches that claim to help calm,
relax or de-stress people.
●
Pukka has tapped into the association of
chamomile with relaxation to launch Relax
Tea with chamomile, fennel and marshmallow root. This organic tea is said
to calm, soothe and relax the digestive system.
●
In the spring of 2009, London Fruit &
Herb Co. launched Chill Me Out Relaxing
Rooibos and Lemon Infusions tea, which is naturally caffeine-free and intended
to produce a calming and relaxing effect.
●
Make Us A Brew! has launched a number of
varieties of tea to influence energy and mood. The Big Chill is made from organic rooibos, pear and cinnamon, with
valerian for a relaxing cup of tea. The Look
Lively! variant contains organic lemongrass, Yerba mate and mint for an
uplifting cup of tea.
If you want Dissertations on Stress Management, Contact Mahasagar Publications.
|
|
|
|
