Ice Cream in India- Market Report
Headlines
·
In 2008 ice cream records
impressive current value growth of 23% to reach Rs16.6 billion
·
Extended summer aids ice cream
growth even during ‘off season’ period in 2008
·
Artisanal ice cream records the
strongest current value growth of 30% in 2008, albeit from a small base, with
multiple players investing in artisanal businesses
·
Retail focus on increasing
consumption frequency enables 23% current value growth of single portion dairy
ice cream in 2008
·
Rising global milk prices and
increased domestic milk procurement costs lead to 5-10% retail price increase
·
Smaller and local players like
Arun and Vadilal lose out as GCMMF expands its leadership across the regions
·
Artisanal ice cream will
continue to outperform other ice creams with a 20% constant value CAGR over
2008-2013
Trends
·
Ice cream grew at an impressive
rate in 2008. However, the growth rate was affected by the weather. A late
summer and an unusually extended winter in the early part of 2008 ate into the
growth prospects of retail ice cream. Ice cream in India is largely dependent
on the summer season, which typically accounts for as much as 60% of retail ice
cream sales for most leading manufacturers. However, manufacturers managed to
achieve overall impressive growth as India experienced an extended summer
towards the end of the year due to global warming and climate change.
·
The current value growth rate
of 23% in 2008 was higher than the review period CAGR as the availability of
ice cream increased along with erosion of the unorganised market, aided by the
stupendous growth of GCMMF across rural and urban areas. The availability of
trusted brands like Amul in erstwhile unorganised ice cream-dominated regions
helped the ice cream sector to grow faster than in previous years.
·
Away-from-home consumption
dominated impulse ice cream. Single portion dairy ice cream and artisanal ice
cream benefited as manufacturers focused on these to increase their sales.
Hindustan Unilever Ltd continued its focus on setting up Swirls outlets at
vantage points in leading cities across the country, while players like
Baskin-Robbins and other artisanal players increased their presence and number
of outlets across the country. The growing number of malls in urban areas
further aided these expansion plans.
·
As milk and milk-fat prices
increased both in the country and globally over the last year, ice cream
manufacturers were forced to increase their prices. As milk procurement costs
increased by almost 30%, GCMMF increased its retail prices by 5-10% in 2008.
That said, due consideration has been taken on part of manufacturers not to
steep increment in unit prices for ice cream is very much an impulse product
and any upward price adjustments will have adverse effects on demand.
·
Enjoying unmatched popularity
among both old and young consumers due to its ability to be mixed with many
sauces and flavours, vanilla remained the preferred ice cream flavour in 2008.
Chocolate and strawberry, particularly in demand among younger consumers, were
the second and third most popular.
·
Across the sector manufacturers
aimed to increase distribution and consumption of ice cream. While Hindustan
Unilever focused on the top 20 cities in India, leading manufacturer GCMMF
extended its distribution across the country to cover both urban and rural
areas. GCMMF helped retailers in rural areas to procure refrigerators through
self-financing schemes, a strategy which has largely aided its rural penetration.
Growth of its cold-chain infrastructure, decentralised manufacturing facilities
and shift in marketing strategy also aided the company.
·
Manufacturers continued to tap
into the health trend in ice cream by offering low-calorie lines, sugar-free
products and pro biotic products as well as by introducing natural flavourings.
GCMMF, Hindustan Unilever and Mother Dairy were the leading players to tap into
these trends, along with regional brands like Aavin from Tamil Nadu
Cooperative. While in the early part of the review period such attempts had
failed to entice consumers who were not satisfied with the taste, healthier
products have a much higher chance of succeeding in present market conditions
as consumers are increasingly aware of global trends, and are becoming more
health-conscious due to rising rates of diabetes and obesity in urban areas.
·
Competitive pressure from other
snack products like confectionery and sweet and savoury snacks remains low as
these are not seen as rival products. Ice cream is largely sold during the
summer season when it does, however, face competition from carbonated soft
drinks as well as fruit juices.
Competitive Landscape
·
GCMMF led ice cream in 2007
with a 32% value share, ahead of Hindustan Unilever on 17%. GCMMF operates a
successful strategy which includes expansion across the regions, cutting
through the urban-rural split with a wide portfolio, extensive distribution
reach, tremendous brand equity and consumer trust, along with consistent growth
of its infrastructure and distribution network.
·
Smaller and regional players
like Hatsun Agro Products Ltd and Vadilal Industries Ltd experienced the
largest falls in share in 2007 as leading manufacturer GCMMF continued its
expansion across the country. Hatsun lost out in South India, especially Tamil
Nadu, as GCMMF established itself in the region over a short span of a few
years.
·
In an increasingly competitive
environment, companies have tried various strategies to increase consumption
frequency. New distribution channels and a wider retail presence have been
sought as a result. Hindustan Unilever, for example, has entered into an
alliance with Indian Oil petrol stations across the country to set up kiosks
selling its Wall’s brand of ice cream. While Hindustan Unilever has focused on
the leading metropolitan areas and large cities with a largely impulse-driven
portfolio, GCMMF has succeeded in retaining and enhancing its leadership by
offering an extensive portfolio to cater for every price point and product
category, and has been able to tap into both urban and rural markets. Mother
Dairy increased its distribution to cover Mumbai, Hyderabad and Bangalore as
well as some other North Indian regions after penetrating Eastern India in
previous years.
·
Leading manufacturers have
introduced new flavours and products under their established brands to leverage
brand equity. Thus, Karnataka’s popular Nandini brand introduced chocolate and
strawberry sundaes. Another notable trend in 2008 was the introduction of
natural flavours from leading players like GCMMF and Mother Dairy. Following
GCMMF’s focus on health benefit-driven new launches, other players also
introduced similar products in 2008. South Indian-based brand Aavin introduced
reduced-sugar ice cream variants.
·
Most ice cream brands sold in
India are positioned as standard offerings. However, a few international brands
such as Baskin-Robbins and Mövenpick are positioned as premium products, having
a higher price tag and exclusive distribution. Brands such as Amul, Kwality Wall’s,
Mother Dairy etc, which are sold mainly through off-trade outlets, are
considered as standard brands. The low end of the income strata is catered for
mainly by the unorganised market, with cheap, unbranded dairy or water-based
impulse ice creams. Premium brands enjoyed steady growth over the review period
thanks to an increasing number of outlets, greater consumer awareness and the
willingness to spend more.
·
There were no private label ice
cream brands in India as of 2008.
·
Until a decade ago, multinational
player Hindustan Unilever (previously Hindustan Lever Ltd) dominated the ice
cream sector in India. However, the entry and rapid growth of GCMMF, along with
growth of other domestic players like Mother Dairy, have led to a reversal in
fortunes. While the shares held by domestic players were fragmented prior to
2001, over the review period domestic brands consolidated their positions and
enjoyed more than a 60% retail value share in 2007.
·
There were no mergers or
acquisitions in the ice cream sector in India in 2008.
Prospects
·
The weather will continue to
affect ice cream consumption over the forecast period unless manufacturers can
change the consumption patterns and behaviour of Indian consumers.
·
With a 15% volume CAGR
predicted for the forecast period India is likely to remain the fastest growing
country in the Asia-Pacific region for ice cream sales. Growth of artisanal ice
cream, with a 19% volume CAGR, is expected to be the highest in the sector.
These impressive growth rates must be seen in light of the extremely low per
capita consumption level of 0.09 litres at the end of the review period and the
consequent scope for growth in a growing economy with increasing urbanisation
and rising consumer incomes. Other ice cream types such as take-home and impulse
ice cream products are also set for double-digit growth. However, due to a lack
of focus from manufacturers, growth will remain considerably lower for ice
cream desserts and single portion water ice cream.
·
Any substantial price increase
will threaten the growth prospects of all standard brands. Premium brands, on
the other hand, will face competition from other premium brands in other snack
categories.
·
While GCMMF and Mother Dairy
are expected to continue their retail push over the forecast period, Hindustan
Unilever is expected to focus on artisanal ice cream products. The strategy to
focus on artisanal ice cream has helped improve the company’s bottom line and
also added to brand visibility. Thus, Hindustan Unilever will continue to add
more Swirls outlets in the coming years across leading cities. Both GCMMF and
Mother Dairy will continue to expand their ice cream businesses across the
regions, with a special emphasis on the East and Northeast, which continue to
remain largely untapped.
·
As prices have been revised in
the past year, unit price revisions in the near future are unlikely in such a
highly competitive and price-sensitive environment. As ice cream is impulse
driven, manufacturers try to keep prices steady. However, a steep rise in milk
and milk powder prices may force manufacturers to increase prices again.
·
As health trends dominate most
new product developments in food products, more ice cream players are likely to
follow the example of GCMMF and Hindustan Unilever. However, while reduced-sugar
and low-fat products have met with reasonable success, it will take some time
for pro biotic products to establish themselves.
·
Competition from other
indulgence products like chocolate confectionery and frozen desserts will not
pose a serious threat to the growth prospects of ice cream in the future.
·
Niche products like
reduced-sugar/fat or pro biotic/functional ice cream are expected to emerge and
grow due to the increased awareness of urban consumers. With growing
urbanisation, the number of diabetics and obese people in India is increasing
rapidly. Products targeted at them will see strong demand. GCMMF, which offers
products in these categories, has a wide distribution network across the
country and its vast experience and expertise in the dairy business will aid it
in its development of these niche products.
Sector Data
million litres
2003 2004 2005 2006 2007 2008
Impulse ice cream 30.8 34.0 37.2 44.3 53.3 63.2
- Single portion
dairy 23.5 25.9 28.3 34.0 41.5 49.8
ice cream
- Single portion
water 7.3 8.1 8.8 10.3 11.9 13.4
ice cream
- Multi-pack
dairy ice - - - - - -
cream
- Multi-pack
water ice - - - - - -
cream
Take-home ice
cream 22.1 24.6 27.1 32.4 39.9 48.0
- Take-home dairy
ice 22.1 24.6 27.1 32.4 39.9 48.0
cream
-- Ice cream
desserts 0.5 0.5 0.6 0.6 0.6 0.7
-- Bulk ice cream 21.6 24.0 26.6 31.8 39.3 47.4
- Take-home water
ice - - - - - -
cream
Frozen yoghurt - - - - - -
Artisanal ice
cream 2.9 3.2 4.0 5.2 6.9 8.8
Ice cream 55.7 61.8 68.3 81.9 100.1 120.0
Source: Official statistics, trade
associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
Rs million
2003 2004 2005 2006 2007 2008
Impulse ice cream 3,878.7 4,419.7 4,978.0 5,982.4 7,271.4 8,864.9
- Single portion
dairy 3,177.0 3,631.9 4,101.8 4,952.8 6,076.2 7,498.5
ice cream
- Single portion
water 701.7 787.8 876.2 1,029.5 1,195.3 1,366.4
ice cream
- Multi-pack
dairy ice - - - - - -
cream
- Multi-pack
water ice - - - - - -
cream
Take-home ice
cream 2,311.3 2,640.8 2,994.2 3,589.9 4,448.1 5,396.9
- Take-home dairy
ice 2,311.3 2,640.8 2,994.2 3,589.9 4,448.1 5,396.9
cream
-- Ice cream
desserts 102.7 112.2 119.9 126.8 134.6 142.2
-- Bulk ice cream 2,208.6 2,528.6 2,874.2 3,463.1 4,313.5 5,254.7
- Take-home water
ice - - - - - -
cream
Frozen yoghurt - - - - - -
Artisanal ice
cream 697.4 792.8 1,005.3 1,337.5 1,767.8 2,295.9
Ice cream 6,887.4 7,853.4 8,977.5 10,909.7 13,487.3 16,557.7
Source: Official statistics, trade
associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
% volume growth
2007/08 2003-08 CAGR 2003/08 TOTAL
Impulse ice cream 18.5 15.5 105.2
- Single portion
dairy ice cream 20.1 16.2 112.3
- Single portion
water ice cream 13.0 12.8 82.8
- Multi-pack
dairy ice cream - - -
- Multi-pack
water ice cream - - -
Take-home ice
cream 20.2 16.8 117.6
- Take-home dairy
ice cream 20.2 16.8 117.6
-- Ice cream
desserts 4.8 4.5 24.4
-- Bulk ice cream 20.5 17.1 119.8
- Take-home water
ice cream - - -
Frozen yoghurt - - -
Artisanal ice
cream 27.8 25.1 206.7
Ice cream 19.9 16.6 115.3
Source: Official statistics, trade
associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
% current value
growth
2007/08 2003-08 CAGR 2003/08 TOTAL
Impulse ice cream 21.9 18.0 128.6
- Single portion
dairy ice cream 23.4 18.7 136.0
- Single portion
water ice cream 14.3 14.3 94.7
- Multi-pack
dairy ice cream - - -
- Multi-pack
water ice cream - - -
Take-home ice
cream 21.3 18.5 133.5
- Take-home dairy
ice cream 21.3 18.5 133.5
-- Ice cream
desserts 5.6 6.7 38.5
-- Bulk ice cream 21.8 18.9 137.9
- Take-home water
ice cream - - -
Frozen yoghurt - - -
Artisanal ice
cream 29.9 26.9 229.2
Ice cream 22.8 19.2 140.4
Source: Official statistics, trade
associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
ranking
2004 2005 2006 2007 2008
Vanilla 1 1 1 1 1
Chocolate 2 2 2 2 2
Strawberry 3 3 3 3 3
Butterscotch 4 4 4 4 4
Mango 5 5 5 5 5
Source: Official statistics, trade
associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
% retail value
rsp
Company 2003 2004 2005 2006 2007
Gujarat
Co-operative 30.5 30.1 30.8 31.4 32.1
Milk Marketing
Federation Ltd
Hindustan
Unilever Ltd - - - - 17.0
Mother Dairy
Fruit & 9.0 10.2 10.8 10.8 10.9
Vegetable Ltd
Vadilal
Industries Ltd 12.6 10.7 9.4 8.9 8.2
Hatsun Agro
Products Ltd 5.3 5.3 5.3 5.2 4.8
Universal Dairy 4.2 4.5 4.5 4.4 4.4
Products Pvt Ltd
Baskin-Robbins 3.3 3.3 3.6 3.8 4.2
Franchise Co Pvt Ltd
Punjab State 1.3 1.3 1.5 1.6 1.6
Cooperative Milk
Producers Federation
Ltd, The
Hindustan Lever
Ltd 19.7 16.6 16.8 17.6 -
Others 14.1 17.9 17.5 16.3 16.8
Total 100.0 100.0 100.0 100.0 100.0
Source: Trade associations, Trade press,
Company research, Trade interviews, Euromonitor International estimates
% retail value
rsp
Brand Company 2004 2005 2006 2007
Amul Gujarat
Co-operative 22.7 23.3 23.6 24.1
Milk
Marketing
Federation
Ltd
Mother Dairy Mother Dairy
Fruit & 10.2 10.8 10.8 10.9
Vegetable
Ltd
Vadilal Vadilal
Industries Ltd 10.6 9.3 8.8 8.2
Arun Hatsun
Agro Products Ltd 5.2 5.2 5.1 4.7
Cornetto Hindustan
Unilever Ltd - - - 4.5
Cream Bell Universal
Dairy 4.5 4.5 4.4 4.4
Products
Pvt Ltd
Baskin-Robbins Baskin-Robbins 3.3 3.6 3.8 4.2
Franchise
Co Pvt Ltd
Max Hindustan
Unilever Ltd - - - 3.6
Wall's Hindustan
Unilever Ltd - - - 3.6
Swirls Hindustan
Unilever Ltd - - - 1.9
Verka Punjab
State 1.3 1.5 1.6 1.6
Cooperative
Milk
Producers
Federation
Ltd,
The
Cornetto Hindustan
Lever Ltd 4.6 4.8 4.7 -
Wall's Hindustan
Lever Ltd 4.5 4.0 3.9 -
Max Hindustan
Lever Ltd 4.1 3.9 3.9 -
Swirls Hindustan
Lever Ltd 0.1 0.8 1.8 -
Others 28.7 28.4 27.5 28.2
Total 100.0 100.0 100.0 100.0
Source: Trade associations, Trade press,
Company research, Trade interviews, Euromonitor International estimates
% retail value rsp
Company 2003 2004 2005 2006 2007
Gujarat
Co-operative 34.0 33.3 34.4 35.3 36.2
Milk Marketing
Federation Ltd
Hindustan
Unilever Ltd - - - - 21.2
Mother Dairy
Fruit & 10.0 11.6 12.2 12.5 12.7
Vegetable Ltd
Vadilal
Industries Ltd 13.5 11.3 10.0 9.6 9.1
Universal Dairy 4.9 5.4 5.5 5.5 5.5
Products Pvt Ltd
Hatsun Agro
Products Ltd 5.6 5.6 5.6 5.2 5.0
Punjab State 1.5 1.5 1.5 1.6 1.7
Cooperative Milk
Producers Federation
Ltd, The
Hindustan Lever Ltd 24.6 21.3 21.5 21.7 -
Others 5.9 10.0 9.2 8.5 8.7
Total 100.0 100.0 100.0 100.0 100.0
Source: Trade associations, Trade press,
Company research, Trade interviews, Euromonitor International estimates
% retail value
rsp
Brand Company 2004 2005 2006 2007
Amul Gujarat
Co-operative 20.2 20.8 21.2 21.5
Milk
Marketing
Federation
Ltd
Mother Dairy Mother Dairy
Fruit & 11.6 12.2 12.5 12.7
Vegetable
Ltd
Vadilal Vadilal
Industries Ltd 11.3 10.0 9.6 9.1
Cornetto Hindustan
Unilever Ltd - - - 8.4
Max Hindustan
Unilever Ltd - - - 6.7
Cream Bell Universal
Dairy 5.4 5.5 5.5 5.5
Products
Pvt Ltd
Arun Hatsun
Agro Products Ltd 5.6 5.6 5.2 5.0
Verka Punjab
State 1.5 1.5 1.6 1.7
Cooperative
Milk
Producers
Federation
Ltd,
The
Cornetto Hindustan
Lever Ltd 8.2 8.7 8.6 -
Max Hindustan
Lever Ltd 7.3 7.1 7.1 -
Others 28.9 28.6 28.6 29.5
Total 100.0 100.0 100.0 100.0
Source: Trade associations, Trade press,
Company research, Trade interviews, Euromonitor International estimates
% retail value
rsp
Company 2003 2004 2005 2006 2007
Gujarat
Co-operative 33.7 33.7 35.1 36.5 38.1
Milk Marketing
Federation Ltd
Mother Dairy
Fruit & 10.0 10.9 11.9 12.0 12.4
Vegetable Ltd
Hindustan
Unilever Ltd - - - - 11.1
Vadilal
Industries Ltd 14.8 12.9 11.4 10.9 10.1
Hatsun Agro
Products Ltd 6.5 6.5 6.5 7.0 6.5
Universal Dairy 4.3 4.3 4.3 4.2 4.3
Products Pvt Ltd
Punjab State 1.4 1.4 1.9 2.0 2.0
Cooperative Milk
Producers Federation
Ltd, The
Hindustan Lever
Ltd 17.5 13.6 12.2 12.1 -
Others 11.7 16.7 16.7 15.2 15.4
Total 100.0 100.0 100.0 100.0 100.0
Source: Trade associations, Trade press,
Company research, Trade interviews, Euromonitor International estimates
% retail value
rsp
Brand Company 2004 2005 2006 2007
Amul Gujarat
Co-operative 33.7 35.1 36.5 38.1
Milk
Marketing
Federation
Ltd
Mother Dairy Mother Dairy
Fruit & 10.9 11.9 12.0 12.4
Vegetable
Ltd
Wall's Hindustan
Unilever Ltd - - - 10.9
Vadilal Vadilal
Industries Ltd 12.7 11.2 10.7 10.0
Arun Hatsun
Agro Products Ltd 6.3 6.2 6.8 6.3
Cream Bell Universal
Dairy 4.3 4.3 4.2 4.3
Products
Pvt Ltd
Verka Punjab
State 1.4 1.9 2.0 2.0
Cooperative
Milk
Producers
Federation
Ltd,
The
Wall's Hindustan
Lever Ltd 13.5 12.0 11.9 -
Others 17.2 17.3 15.8 16.0
Total 100.0 100.0 100.0 100.0
Source: Trade associations, Trade press,
Company research, Trade interviews, Euromonitor International estimates
% retail value
rsp
2003 2004 2005 2006 2007 2008
Store-based
retailing 100.0 100.0 100.0 100.0 100.0 100.0
Grocery retailers 100.0 100.0 100.0 100.0 100.0 100.0
Supermarkets/hypermarkets 4.5 5.5 6.7 7.5 7.7 7.9
Discounters 0.2 0.2 0.2 0.2 0.2 0.2
Small grocery
retailers 29.2 29.7 29.4 28.7 28.7 28.4
Convenience
stores - - - - - -
Independent small
grocers 28.3 28.8 28.5 27.9 27.7 27.4
Forecourt
retailers 0.9 0.9 0.9 0.9 1.0 1.0
Other grocery
retailers 66.2 64.6 63.7 63.6 63.4 63.6
Non-grocery
retailers - - - - - -
Health and beauty - - - - - -
retailers
Other non-grocery - - - - - -
retailers
Non-store
retailing - - - - - -
Vending - - - - - -
Homeshopping - - - - - -
Internet
retailing - - - - - -
Direct selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Official statistics, trade
associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
million litres
2008 2009 2010 2011 2012 2013
Impulse ice cream 63.2 73.8 85.1 97.1 109.9 123.1
- Single portion
dairy 49.8 59.0 68.8 79.6 91.1 103.1
ice cream
- Single portion
water 13.4 14.9 16.2 17.5 18.8 20.0
ice cream
- Multi-pack
dairy ice - - - - - -
cream
- Multi-pack
water ice - - - - - -
cream
Take-home ice
cream 48.0 56.8 65.7 75.0 84.4 94.0
- Take-home dairy
ice 48.0 56.8 65.7 75.0 84.4 94.0
cream
-- Ice cream
desserts 0.7 0.7 0.7 0.7 0.8 0.8
-- Bulk ice cream 47.4 56.1 65.0 74.2 83.7 93.3
- Take-home water
ice - - - - - -
cream
Frozen yoghurt - - - - - -
Artisanal ice
cream 8.8 10.9 13.1 15.6 18.1 20.8
Ice cream 120.0 141.4 163.9 187.7 212.4 237.9
Source: Official statistics, trade
associations, trade press, company research, trade interviews, Euromonitor
International estimates
Rs million
2008 2009 2010 2011 2012 2013
Impulse ice cream 8,864.9 10,506.0 12,266.3 14,154.4 16,150.3 18,227.0
- Single portion
dairy 7,498.5 8,986.0 10,592.9 12,328.7 14,176.7 16,113.1
ice cream
- Single portion
water 1,366.4 1,520.0 1,673.4 1,825.7 1,973.6 2,113.9
ice cream
- Multi-pack
dairy ice - - - - - -
cream
- Multi-pack
water ice - - - - - -
cream
Take-home ice
cream 5,396.9 6,392.0 7,423.5 8,503.8 9,639.3 10,800.3
- Take-home dairy
ice 5,396.9 6,392.0 7,423.5 8,503.8 9,639.3 10,800.3
cream
-- Ice cream
desserts 142.2 148.3 154.2 159.8 165.1 169.9
-- Bulk ice cream 5,254.7 6,243.7 7,269.3 8,344.0 9,474.2 10,630.4
- Take-home water
ice - - - - - -
cream
Frozen yoghurt - - - - - -
Artisanal ice
cream 2,295.9 2,883.2 3,524.9 4,218.1 4,944.3 5,708.4
Ice cream 16,557.7 19,781.2 23,214.7 26,876.3 30,733.9 34,735.6
Source: Official statistics, trade
associations, trade press, company research, trade interviews, Euromonitor
International estimates
% volume growth
2008-13
CAGR 2008/13
TOTAL
Impulse ice cream 14.3 94.7
- Single portion
dairy ice cream 15.7 106.9
- Single portion
water ice cream 8.3 49.2
- Multi-pack
dairy ice cream - -
- Multi-pack
water ice cream - -
Take-home ice
cream 14.4 95.8
- Take-home dairy
ice cream 14.4 95.8
-- Ice cream
desserts 3.3 17.4
-- Bulk ice cream 14.5 96.9
- Take-home water
ice cream - -
Frozen yoghurt - -
Artisanal ice
cream 18.9 137.3
Ice cream 14.7 98.2
Source: Official statistics, trade
associations, trade press, company research, trade interviews, Euromonitor
International estimates
% constant value
growth
2008-13
CAGR 2008/13
TOTAL
Impulse ice cream 15.5 105.6
- Single portion
dairy ice cream 16.5 114.9
- Single portion
water ice cream 9.1 54.7
- Multi-pack
dairy ice cream - -
- Multi-pack
water ice cream - -
Take-home ice
cream 14.9 100.1
- Take-home dairy
ice cream 14.9 100.1
-- Ice cream
desserts 3.6 19.5
-- Bulk ice cream 15.1 102.3
- Take-home water
ice cream - -
Frozen yoghurt - -
Artisanal ice
cream 20.0 148.6
Ice cream 16.0 109.8
Source: Official statistics, trade
associations, trade press, company research, trade interviews, Euromonitor
International estimates
