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Wednesday 30 April 2014

Demand Supply Prices Factors Influencing Sugar in India


Demand supply and prices


Sugar demand

The demand for sugar is mainly dependent on the following:
·         Population growth
·         Income levels
·         Consumer preference for sugar vis-à-vis alternate sweeteners.

Being a basic commodity, demand for sugar increases with increase in population

The per capita income is another important factor that influences the demand for sugar. An increase in the per capita income increases the demand for sugar from user industries such as soft drinks, food products and confectioneries. This translates into higher indirect consumption of sugar and, hence higher total demand. The shift in consumer preference for sugar vis-à-vis alternative sweeteners (such as artificial sweeteners) is also tied to the income levels, and the prices and availability of such alternatives to sugar.

Over the past 10 years (2007-08 over 1997-98), sugar consumption has increased at a CAGR of 3.7 per cent driven by 1.7 per cent CAGR growth in population and a 1.9 per cent growth in population.

In the past 5 years (2007-08 over 2002-03), sugar consumption has increased at a CAGR of 3.9 per cent driven by a 1.7 per cent CAGR growth in population and a 2.2 per cent CAGR growth in per capita consumption. The faster per capita consumption growth in the past 5 years has been on account of the strong growth of end use sectors.

Table 1: Sugar - Trend in domestic consumption

Domestic consumption
Per capita consumption

(million tonnes)
(kgs)
1996-97
13.8
14.5
1997-98
14.7
15.2
1998-99
15.2
15.4
1999-00
16.1
16.0
2000-01
16.2
15.9
2001-02
16.8
16.1
2002-03
17.4
16.5
2003-04
17.7
16.5
2004-05
18.5
16.9
2005-06
19.3
17.4
2006-07
20.2
17.9
2007-08 E
21.1
18.4
E: Estimate


Source: CRISIL Research


Supply

The supply of sugar in the market depends on factors, which can be classified as the following:
·         Climatic factors
·         Technical factors
·         Political factors

Climatic factors

Sugar is manufactured from sugarcane, a crop grown in tropical regions, requiring abundant rainfall (between 700 millimetres to 1,200 millimetres). In the absence of a strong and extensive irrigation and canal network, the crop is heavily dependent on the monsoons. The sucrose content of sugarcane depends mostly on the climatic conditions, the soil quality and the agronomic practices being followed. Besides this, sugarcane farmers also have to tackle the problem of pest and insect attacks. 

Technical factors

Sugarcane production

Sugar production, in the country, depends on the area under sugarcane cultivation and sugarcane yield. The area under cane cultivation is determined by the attractiveness of sugarcane crop vis-à-vis other crops and promptness with which mills make payments with farmers (delayed and unremunerative payments lead to a reduction in the sugarcane acreage and vice-versa). The sugarcane yield depends on climatic conditions and agronomic practices. For example, repeatedly going in for a ratoon crop (ratoon refers to the crop grown from the cut cane of the first crop) would lead to a decline in yields.

Typically, sugarcane and sugar production in India has tended to follow a cyclical pattern, wherein production increases for 2 years, then declines for the next 2 years, and recovers thereafter. A typical sugar cycle lasts for 5-7 years - lower sugarcane and sugar production results in an increase in sugar prices and higher and prompt payments to farmers, which, in turn, leads to an increase in area under cane cultivation; an increase in cane acreage then leads to higher sugar production, decline in sugar prices, lower profitability for mills and consequently delayed payments to farmers, which, in turn, results in area under cane cultivation coming down. (Refer to the chart below) 

Sugarcane drawal rate

The sugarcane drawal rate (the proportion of sugarcane that a mill crushes in relation to the total cane grown in the area from where it procures cane) depends on sugarcane production and sugar prices vis-à-vis prices of substitutes such as gur and khandseri. 

Sugar prices vis-à-vis those of alternate sweeteners determine the paying capability of sugar producers and their promptness in making payments vis-à-vis those of alternate sweetener manufacturers.

Gur and khandsari manufacturers shut down operations if prices fall below viable levels, resulting in increased cane supplies to sugar manufacturers and an increase in the utilisation rate for sugar production.

Sugarcane utilisation rates for sugar production have been increasing, due to the increased consumer preference for sugar over traditional sweeteners such as gur and khandsari.

Duration of the season

The duration of the sugar season determines the quantity of sugarcane crushed by the producers. The longer the duration, the higher would be the output. In a typical high sugarcane crop production year, the duration of the season is longer, as the sugar producers crush the excess sugarcane not purchased by alternate sweetener manufacturers.

Recovery rate

The sugar recovery rate depends on the sucrose content of sugarcane and the efficiency of crushing operations (for instance, sugar recovery is best if the sugarcane is crushed within 12 hours of harvest).

In general, the duration of sugarcane crushing operations is around 150-180 days, from November to April. In a year of surplus sugarcane production, sugarcane crushing continues beyond April and extends up to June/July, when sugar recovery declines and molasses formation increases significantly. Sugar recovery is also low and molasses formation high whenever a sugar factory commences production in October, as the sugarcane is not mature.

Political factors

The sugar supply in the market also depends on various government controls on the distribution of sugar. The government controls the sale of sugar in the open market through its regulated releases mechanism.

In addition to the above factors, the import and export of sugar determine the final supply in the market.

Prices

Sugar prices depend on the demand-supply situation during the year. The movement in sugar prices is determined by the following:
·         Net deficit/surplus in sugar (production plus imports less domestic consumption less exports), explained by the changes in the sugar stocks during the season
·         Stock-to-use ratio (season-end inventory as a percentage of domestic consumption plus exports).

In the short term, the free sugar releases announced by the government and market expectation and sentiments determine price movements in the sugar markets.