Eggs in
France-Market Report
HEADLINES
- Volume sales growth of eggs remains flat in 2010 with
sales at 739,000 tonnes
- The growing demand for functional food such as eggs
with omega 3 and omega 6 helps sales
- Sales of eggs are expected to register a CAGR of almost
-1% over the forecast period
TRENDS
- Despite the lower purchasing power, demand for eggs
moved further towards more premium alternatives such as free range and/or
Label Rouge eggs such as eggs from hens kept in the open air. As a result,
sales of eggs recorded flat growth in 2010 as consumers opted to buy more
or less the same amount of eggs but better-quality eggs.
- In the context of the review period, 2010 was a similar
year in terms of growth. Consumers tended to move towards cheaper sources
of protein due to greater price sensitivity. As a result, demand for
standard eggs also contributed to this slight increase. Busy lifestyles,
such as long working hours, led consumers to favour ready-to-eat meals
such as salads. Hard-boiled eggs thus contributed to increasing sales of
eggs within foodservice in 2010.
- Awareness of health concerns was boosted by government
campaigns on TV over the review period. As a result, the French tended to
follow recommendations, hence the change in eating patterns towards
healthy food. Growing concerns about the environment also generated
increasing shares in volume terms for free range eggs as consumers gave
priority to products with a low impact on the environment.
PROSPECTS
- Demand for free range and Label Rouge eggs is expected
to make inroads in sales over the forecast period. Such demand will not be
enough to help boost sales of eggs overall as the French will be more
cautious in terms of purchasing choices by buying fewer products of better
quality. As a result, sales of eggs are expected to decline slightly with
a CAGR of almost -1% over the forecast period.
- Busy lifestyles should generate further demand for
elaborate products such as ready meals. Consumers should thus look for
more convenience in terms of meal preparation. Consequently, use of eggs
at the industrial level will contribute to the negative growth in eggs
consumption, hence having a negative impact on sales of eggs.
- Increasing consumption of free range and Label Rouge
eggs is not expected to trigger sales of eggs over the review period. The
higher retail price of such eggs will limit the regularity of purchases.
Moreover, consumers are expected to move further towards ready meals for
more convenience, giving less room to eggs to grow over the forecast
period.
- Previous intensive government campaigns on TV should
positively impact on eating patterns among the French. Egg consumption
should therefore remain lower as demand for quality and preservation of
the environment will drive sales of eggs over the forecast period.
CATEGORY DATA
Table 1 Sales of Eggs: Total Volume
2005-2010
|
'000 tonnes
|
2005
|
2006
|
2007
|
2008
|
2009
|
2010
|
|
Eggs
|
744.4
|
734.4
|
735.3
|
738.4
|
738.9
|
739.1
|
Source: Euromonitor International
from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Sales of Eggs: % Total
Volume Growth 2005-2010
|
% total volume growth
|
2009/10
|
2005-10 CAGR
|
2005/10 TOTAL
|
|
Eggs
|
0.0
|
-0.1
|
-0.7
|
Source: Euromonitor International
from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 3 Sales of Eggs by
Distribution Format: % Total Volume Analysis 2005-2010
|
% total volume
|
2005
|
2006
|
2007
|
2008
|
2009
|
2010
|
|
Retail
|
67.5
|
67.3
|
66.8
|
66.7
|
66.2
|
66.0
|
|
Others (including foodservice and institutional)
|
32.5
|
32.7
|
33.2
|
33.3
|
33.8
|
34.0
|
|
Total
|
100.0
|
100.0
|
100.0
|
100.0
|
100.0
|
100.0
|
Source: Euromonitor International
from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 4 Forecast Sales of Eggs:
Total Volume 2010-2015
|
'000 tonnes
|
2010
|
2011
|
2012
|
2013
|
2014
|
2015
|
|
Eggs
|
739.1
|
738.8
|
734.5
|
730.6
|
726.9
|
721.9
|
Source: Euromonitor International
from trade associations, trade press, company research, trade interviews, trade
sources
Table 5 Forecast Sales of Eggs: %
Total Volume Growth 2010-2015
|
% total volume growth
|
2014/15
|
2010-15 CAGR
|
2010/15 TOTAL
|
|
Eggs
|
-0.7
|
-0.5
|
-2.3
|
Source: Euromonitor International
from trade associations, trade press, company research, trade interviews, trade
sources
