Dissertation Writing Help on UK Cosmetic Surgery Market- Good Marketing Research Topic
UK Cosmetic Surgery Market in Brief
Non-surgical sector driving cosmetic surgery market
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The
UK cosmetic surgery industry is underpinned by a minority of adults with just
2% of women and 1% of men ever having had cosmetic surgery, according to
research carried out for this report.
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Demand
for cosmetic surgery has been sustained during the recession, achieving growth
of 17% between 2008 and 2010, to reach an estimated value of £2.3 billion in
2010. Access to both surgical and non-surgical procedures is improving with
many leading providers opening new hospitals and clinics across the UK. This is
helping to support growth within the industry.
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Non-surgical
procedures are estimated to account for more than nine in ten procedures and
almost three quarters of value in 2010. Growth has been slower for surgical
procedures, which rose by almost 9% in volume between 2008 and 2010 and with
value increasing by almost 30% over the period.
Lack of regulation a major threat
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There
are calls from players within the industry to tighten regulation within the
non-surgical sector. However, highlighting the issues surrounding a lack of
regulation in the non-surgical sector could harm the industry’s reputation by
fuelling people’s fears of treatments going wrong.
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Not
all active cosmetic surgeons are members of the industry’s trade organisation
BAAPS. However, BAAPS is not a regulator and no surgeon is required to be a
member in order to practise. BAAPS is not an accreditor of the quality of a
surgeon, although consumers may think otherwise.
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In
April 2010 a government backed industry lead Register of Injectable Cosmetic
Providers was set up and led by the IHAS (the Independent Healthcare Advisory
Services) The IHAS Register of Injectable Cosmetic Providers, background
screens, and registers for the Quality Assurance Mark approval for regulated
healthcare professionals (doctors, registered nurses and dentists) and
organisations and facilities involved in injectable cosmetic treatments in
order to safeguard patients.
Surgery a last resort
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British
adults love their bodies. Almost all adults (96%) can find at least one feature
that they like and more than four in ten like nine or more parts of their
bodies.
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Even
amongst those adults who dislike something about the way they look (88%),
cosmetic surgery is a last-resort method of improvement. People are more likely
to try exercising, using beauty treatments and wearing figure-enhancing
clothing before going opting for surgery.
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Exercise
is increasingly important in today’s lifestyles and is the most popular way for
people to get rid of a tummy bulge, manage their weight or enhance their body
shape. A rise in the proportion of people visiting the leisure centre, gym or
health club could therefore impact negatively on demand for cosmetic surgery.
Future lies in the self-conscious
and singletons
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An
estimated 19 million adults (48%) would like to have some form of cosmetic
surgery, highlighting the potential of converting them into patients.
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Women
are considerably more likely than men to be unhappy with the way they look and
dissatisfaction with their appearance makes them more likely to have had, or
want to have, cosmetic surgery.
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There
has been a sharp rise in the proportion of teens who would consider having
cosmetic surgery. The attitudes of today’s teenagers could benefit the market
for cosmetic surgery in the future. Younger people are more self-conscious
about their appearance and more than six in ten (63%) 16-24-year-olds would
have surgery to make them feel better about the way they look.
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Almost
six in ten singletons feel it is important to be attractive to the opposite sex
compared to just over four in ten who are married/living as married. Today’s
singles are also more likely to consider having cosmetic surgery than those who
are in a couple.
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Adults
with very young children (aged 0-4) are significantly less happy with their
bodies, particularly their breasts/chests, stomach and body shape. Women feel
this most acutely as they may be adapting to their new body shapes after having
a baby.
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Almost
four million (20%) adults who would have or have had cosmetic surgery would do
so to make themselves look younger. Adults aged 45-54 are most likely to want
to turn back the hands of the clock with surgery.
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