How to write Questionnaire on assessing competitive landscape of Sun Care Products of Body Shop
Sun Care Products of Body Shop
Questionnaire for assessing Competitive landscape
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Despite recording a
double-digit CAGR in sun care products over the 2001-2005 period, The Body Shop
trailed market developments in Western Europe and Asia-Pacific, the company’s
only two regions in this sector. It was mainly The Body Shop’s sun care
interests in Hong Kong that suffered, as consumers turned to smaller sun
protection brands and private label in 2005. This affected not only The Body
Shop but most major sun care providers including Clarins, Beiersdorf, Estée
Lauder and Johnson & Johnson.
·
After years of solid growth,
The Body Shop’s sales of sun care products also slowed down in Western Europe.
This was a reflection of the overall sun care developments in its key markets
Sweden and Finland, where brands distributed through pharmacies (Sweden) and
direct sales (Finland) were the winners.
Stronger growth was recorded in Eastern Europe, where The Body Shop
launched its sun care range in 2004, obtaining a 0.1% share which it retained
in 2005 in a very fragmented market, dominated by cosmetics giants Beiersdorf,
L’Oréal and Avon.
Prospects
·
Sun care is one of The Body
Shop’s smallest categories and might therefore not enjoy the same sort of
resources as the leading brands in the sector. With a predicted CAGR of 5%, sun
care is expected to be one of the fastest-growing cosmetics and toiletries
sectors over the 2005-2010 period, adding another US$1.1 billion to the market.
Ongoing publicity about the damaging effects of sunlight will continue to drive
growth in the sector, resulting in demands for increasingly sophisticated
products. Through the launch of the Protect It! Range in 2004, consisting of
combined skin care/sun care products, the company has created a presence in the
growing value-added segment and introduced the first more “natural” products to
the sector.
·
If these prove as efficient
against damaging sun exposure as the major sun care brands, this relatively
unusual positioning would help to distinguish The Body Shop products within the
dynamic sun care sector. In addition, backing from L’Oréal, including access to
the leading company’s high performance technologies, could certainly make sun
care a product sector worth expanding further by the company. the total forecast
added value of US$1.6 billion in sun care. This also includes The Body Shop’s
existing markets, where consumers will become increasingly careful about sun
exposure, benefiting those sun care providers, which can offer the most value.
An additional shift towards more upmarket products should help strengthen The
Body Shop’s position in the market, given its emphasis on its natural
offerings. With the backing of L’Oréal, the company could even consider
expansion into the most dynamic sun care markets including Brazil , China, the
UK, Spain and South Korea in the medium to long term.
If you want to devise survey questionnaire on Cosmetics, than read Market Research Reports on Sun Care, and Contact Questionnaire Experts at Mahasagar Publications.
