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Tuesday, 15 April 2014

Lloyds Banking Group Plc SWOT Analysis Report

SWOT Analysis on Lloyds Banking Group Plc


COMPANY OVERVIEW

Overview

Lloyds Banking Group plc (Lloyds or 'the group') is a leading UK based financial services group,
offering a wide range of banking and financial services in the UK and a limited number of locations overseas.The group is headquartered in Gresham Street, London, UK and employed 97,091 people including 4,303 agency staff, as on 31 December 2012.

The company recorded revenues of £38,906 million ($61,671.1 million) during the financial year
ended December 2012 (FY2012), an increase of 44.9% over FY2011. The operating loss of the company was £570 million ($903.5 million) in FY2012, as compared to an operating loss of £3,542 million ($5,614.5 million) in FY2011. The net loss was £1,427 million ($2,262 million) in FY2012, as compared to a net loss of £2,787 million ($4,417.8 million) in FY2011.


SWOT ANALYSIS

Overview

Lloyds Banking Group plc (Lloyds or 'the group') is a leading UK based financial services group,
offering a wide range of banking and financial services in the UK and a limited number of locations overseas. Lloyds has strong market position in the UK. Adequate liquidity and capital strength cushioning the group against market risks However, regulatory changes in UK and Europe could impact the group's revenue and profitability.

Strengths

Strong market position in the UK financial services industry

Lloyds holds a strong market position in the UK financial services industry. Following, the acquisition of HBOS in 2009, Lloyds became the leading retail bank in the UK, with market-leading positions in current accounts, savings accounts, residential mortgages and unsecured lending, as well as being a leading credit card issuer, with the core brands being Lloyds TSB, Halifax and Bank of Scotland. The group is a leading bancassurance provider in the UK through Scottish Widows and Clerical Medical. Strong market position in the UK financial services industry provides revenue and profit visibility.

Adequate liquidity and capital strength cushioning against market risks

The group's liquidity is considered to be adequate and its capital strength is considered to be strong. Customer deposits remain Lloyds' largest, and most stable, source of funds, amounting to £422.5 billion ($669.7 billion) at December 2012, accounting for 64.2% of the total funding of £658.6 billion ($1,044.0 billion).

At the end of 2012, the group's primary liquidity ((UK Gilts, US Treasuries, Euro AAA government debt; unencumbered cash balances held at central banks), was £87.6 billion ($138.9 billion). In addition, the group continues to hold secondary liquidity worth £117.1 billion ($185.6 billion) at the end of 2012. The government owns approximately 39.2% of the group's shareholding. The group's shareholders' equity increased from £43.3 billion at the end of 2009 to £43 .9 billion at the end of 2012. Tier 1 ratio increased from 9.6% at end 2009 to 13.8% at end 2012 while total capital ratio increased from 12.4% at end 2009 to 17.3% at end 2012. The group's adequate liquidity and capital strength cushion the group from adverse market risks.

Restructuring initiatives reducing riskiness in business profile

Lloyds has taken several restructuring initiatives in the recent past. For instance, the group has sold several non-core businesses such as HBOS Employee Equity Solutions, Ramesys (Holdings) Ltd, and Hill Hire plc. The group has also simplified its business portfolio in the past few months. It has also greatly improved its cost management through instituting a rigorous process overseen by a Cost Board, which has helped it drive significant reductions in operating expenses. To date it has announced the exit from operations in twelve countries. In addition the group's integration programme has delivered single platforms supporting the Halifax, Bank of Scotland and Lloyds TSB brands and, by the end of 2012, had achieved more than £847 million run-rate cost savings. These initiatives helped the group reduce its operating costs from £25,252.7 million ($40,028.8 million) in FY2009 to £15,931 million ($25,252.7 million) in FY2012.The group's management believes that its restructuring initiatives could reduce its operating costs further in FY2013.

Weaknesses

Deterioration in asset quality affecting profitability

In the recent years, the group has registered significant deterioration in its asset quality. Problem
loans as a percentage of gross loans at Lloyds Banking Group accounted for as high as 8.6% at
end December 2012. The total impaired loans was £46.3 billion in 2012.

At the same time there was also a 4.8% decrease in gross customer loans from £642 billion in 2009 to £548.8 billion in 2011 due to the ongoing deleveraging. Increase in problems is majorly attributable to the group's acquisition of HBOS plc. Deterioration in asset quality has led to sharp increase in provision for loans and consequently affected the group's profitability.

Relatively higher domestic exposure

The group's exposure to the domestic economy i.e., the UK is relatively high. Unlike the other major providers of universal banking services in the UK (Barclays, Royal Bank of Scotland, and HSBC). For FY2012, the UK, the Barclays' second largest geographic market, accounted for 31 % of the total revenues. For FY2012, The UK, Royal Bank of Scotland's largest geographic market, accounted for approximately 66% of the total revenues. HSBC's exposure to the UK and Europe (ex-UK) was approximately 25.8% in FY2012. Whereas, the UK, Lloyds' largest geographic market, accounted for above 90% of the total revenues. As a result, the group's geographic risk is high.

Opportunities

Launch of Islamic banking likely to be a strong growth driver

The group has increased its focus on Islamic banking in the last two years. In January 2008, the group launched Islamic Nostro Account, allowing banks to move money around the world on behalf of their individual and business clients in keeping with Shariah law. The account adds to a suite of Islamic products and services Lloyds TSB has launched in the past two years. The UK is home to approximately two million Muslims.The treasury in UK is working on a series of measures to legalize services including savings accounts and mortgages complying with Shariah, the legal code of Islam, which prohibits the practice of paying interest. The Islamic mortgage market is expected to be worth more than £3 billion by 2013. The UK Islamic banking market is divided between HSBC, the Islamic Bank of Britain, and West Bromwich Building Society leaving enough scope for other banks to share the emerging opportunities in this segment of banking. The positive outlook for Islamic banking is likely to translate to increased market penetration opportunities for Lloyds TSB.

Rising UK mobile banking usage likely to help the group improve customer base and cost structure The number of British consumers using a mobile phone to manage their finances is estimated to have grown at an annual rate of 25% in 2011. Mobile banking is projected to grow at a compounded annual growth rate of 30% during 2011–14. Lloyds is one of the leading mobile banking services providers in the UK. Going forward, mobile banking usage is expected improve significantly. Increasing mobile banking usage will help the group bring down operational cost per branch and also attract more customers.

Extension of quantitative easing could revive mortgage lending

The Bank of England (BoE) has announced plans to extend Quantitative Easing (QE) program. In the absence of further scope for key interest rate reductions, QE has been one of the recent strategies followed by central banks across the world to revive growth in their respective economies. In simple terms QE means releasing more money into the economy. In 2009, BoE’s QE (QE1) was worth £200 billion. When QE1 was absorbed into the UK’s financial system there was a positive impact on mortgage lending. In October 2011, BoE announced a further £75 billion of QE, and it extended the program again in February 2012 by £50 billion. In July 2012, BoE said it would inject another £50 billion into the economy, taking the total size of the quantitative easing program to £375 billion. Thus monetary base in the UK is likely to go up facilitating banks such as Lloyds to increase mortgage loan production.

Threats

Regulatory requirements affecting market share

Lloyds, in return for state aid, had to accept European Commission's proposal to dispose by November 2013 of a retail banking business with at least 600 branches, a 4.6% market share of the personal account market in the UK and approximately 19% of the group's mortgage assets. Lloyds estimates this will equate to approximately £70 billion of customer loans and £30 billion of deposits. Moreover, the April 2011 report of the Independent Commission on Banking also contains a draft proposal for greater divestments by Lloyds. Any further divestments could be detrimental to the group's market share, and its competitive positioning.

Regulatory changes regarding DTAs could have adverse impact

In accordance with IFRS, the group has recognized deferred tax assets (DTAs) on losses available to relieve future profits from tax only to the extent that it is probable that they will be recovered. DTAs are quantified on the basis of current tax legislation and accounting standards and are subject to change in respect of the future rates of tax or the rules for computing taxable profits and allowable losses. Failure to generate sufficient future taxable profits or changes in tax legislation or accounting standards may reduce the recoverable amount of the recognized DTAs. In April 2011, the UK Government commenced a staged reduction in the rate of UK corporation tax from 28% to 23% over a four-year period. Such a change in the applicable tax rate will reduce the recoverable amount of the recognized DTAs. There is currently no restriction in respect of DTAs recognized by the group for regulatory purposes. Changes in regulatory capital rules may restrict the amount of DTAs that can be recognized and such changes could lead to a reduction in the group's Core Tier 1 capital ratio. In particular, on December 16, 2010, the Basel Committee published the Basel III rules setting out certain changes to capital requirements which include provisions limiting the ability of certain DTAs to be recognized when calculating the common equity component of Tier 1 capital. The implementation of the Basel III restrictions on recognition of deferred tax assets within the common equity component of Tier 1 are subject to a phased-in deduction starting on January 1, 2014, to be fully effective by January 1, 2018. Regulatory changes regarding DTAs could have an adverse impact on the group's financial performance and position as well.

Proposed regulations under framework


UK government is considering various regulations to control and regulate the banking industry. The Parliamentary Commission on Banking Standards (PCBS) was recommended to conduct pre-legislative scrutiny on the draft Banking Reform Bill. The PCBS published its preliminary report in December 2012, containing the Commission’s consideration of the Government’s draft legislation which gives effect to the recommendations of the Independent Commission on Banking (ICB). The PCBS viewed at Ring fencing, one of the UK Government’s main proposals for increasing financial stability. Further, various potential changes to accounting standards are under consultation. These standards are presently scheduled for implementation between 2015 and 2018 and have potential to enhance substantial volatility to the Group’s reported results and capital.The proposed regulations are likely to affect the banking industry in the UK.

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