Dissertation Writing Help on Business Model of McDonald- Strategic Management Topic
The reasoning behind proposing the use of
Public Relations Function of issues management is that: McDonald’s must have
strategies to solve the problems when it is confronted with public that are
against what the company says, does or offers. It is also important for McDonald’s
to repair its image with the public with the aim of enhancing its corporate
reputation. The only way to solve these problems and elevate its public image
and reputation is through adopting a strategic communication response to the
public who disapprove of the issues they have with McDonald’s in relation to
promoting obesity and other health related problems.
In this regard the adoption of a corporate
responsibility approach will not only be a step in the direction of dousing the
apprehensions and oppositions from the public as well as media but will also
present McDonald’s in good light. This can be in fact used by McDonald’s as a
promotional measure. By adopting these measures the company will present a
message that it cares for the consumers and is responsible towards the
wellbeing of its consumers. This will create a positive image for the company
and will generate a perception among the consumers that by consuming their
products they too are contributing to the society. Further, public relation
goes a long way in creating an individual connection with the consumers. In
this way consumers feel that they are connected to the product and its
qualities as per their desires.
The Company analysis has been conducted
using an assortment of tools. These tools forms the framework which put forward
the core competencies as well as the aspects of the environment that determine
the profitability prospects as well as the prospective issues that the company
face owing to these factors.
The following tools have been utilised:
Ansoff Grid: Ansoff grid presents the core competencies of an organization. It has
been offered to conduct, so that insights can be gain into the areas at which
McDonald’s have pertained high degree of competence and they can be exploited
to attain the objectives of the company.
Boston Matrix: The Boston consulting group matrix presents the pattern of the current
position regarding the strategic position of the different products and
offerings of the company. It has been offered to conduct with a view to
synthesise information about the strategy and focus needed on different
products.
Competitive Advantage Analysis: This analysis will help to determine the
aspect of the business of McDonald’s through which the company can possess a
competitive edge over its rivals.
Core competencies: Core competencies analysis will be used to understand the intangible
resources of the company at which it possesses maximum control and which is
central to its sustainment in the industry.
Benchmarking analysis: Benchmarking analysis will be used to compare the activities conducted
by the company with the best practices in the industry. This will give the best
practice that can be adopted by McDonald’s in order to triumph over the current
issues.
GE Industry Matrix:
The GE matrix analysis will help in
discovering the attractiveness of a market and also the will also assist in
gaining in-depth knowledge regarding the competitive strengths of the company.
McKinsey Growth Pyramid:
The McKinsey growth pyramid will analyse
the operational competency and assets of the company that can deliver it long
term growth and can facilitate it in building customer loyalty and Long term
relationships.
PESTEL analysis: It will help to understand the external environmental factors that can
influence the growth as well as profitability of the company. The prospective
success of any strategy that will be developed in future by the company will
depend upon the extent of influence of these factors.
SWOT analysis: SWOT analysis will put forward both the internal competencies and
resources that can provide with advantage or can be disadvantageous for the
company. It will also point out the opportunities presented by the external
industry environment for McDonald’s as well as threats.
Value Chain analysis: The value chain analysis will present the distribution of the
activities and the supply chain network of the company and how it is providing
worth for the McDonald’s currently.
These strategic tools will set light to
the future through accurate and profound analysis of the current situation and
issues. These tools will not generate magical solutions for the company’s
issues but will help to develop strategies for the future.
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