tag:blogger.com,1999:blog-9633201703709140572024-02-08T05:34:27.212-08:00Dissertation HelpThis blog is designed to help PhD, MBA, Doctoral,Masters, Postgraduate, Undergraduate, MPhil Students and Research Scholars in writing their Dissertations, Thesis, Research Papers, Seminar Presentations, Conference Abstracts, and Research Proposals without Plagiarism in Turnitin. Visit our website http://www.mahasagarpublications.com Unknownnoreply@blogger.comBlogger548125tag:blogger.com,1999:blog-963320170370914057.post-43549990270457031312014-05-11T07:11:00.002-07:002014-05-11T07:11:35.280-07:00Car Market - Into and Out of Recession - UK <div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Car Market - Into and Out of Recession - UK <o:p></o:p></span></h2>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">The Car Buyer – New or Second-hand?<o:p></o:p></span></h2>
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<b><span style="font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Key points</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Potential demand
for second-hand cars far outweighs potential demand for new cars and demand for
used is still skewed to 15-34 C1C2DEs while demand for new is still skewed
towards over-45 ABs.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Although the use of
a mortgage specifically for the purpose of buying a car is rarely admitted by
consumers, the availability of surplus funds following the remortgaging of a
property appears to be a major determinant influencing new car purchases.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Potential used car
buyers are more likely to be renting property or living at home with parents
and so the decline in the UK housing market in terms of property values and
housing transactions is less likely to be an influence on demand for used cars
than new.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Owning property
outright, as a high proportion of potential new car buyers tend to do, means
that new car buyers with homes paid for are unconstrained by mortgages from
buying a new car and are ideal prospects for point-of-sale motor finance.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The majority of intended
car purchases are for a replacement vehicle, particularly among older and more
affluent groups, which implies the purchase of a new rather than second-hand
car. </span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Purchasers of a
first car are the youngest and least affluent, indicating that the bulk of
these will be purchases of second-hand cars.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Property ownership – a major influence on new car
demand</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Used
car buyers form the largest proportion of those intending to buy a car and used
car buyers are more likely to be the younger and less affluent groups aged
15-34 and in C1C2DE groups with incomes under £29,999.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">While
some used car buyers might be buying their own home, they are more likely to
rent property or are still living at home and still single.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">New
car buyers, by comparison, are more likely to be older, affluent, over-45s and
in the AB socio-economic group. They are also more likely to be separated,
divorced or widowed without any children living at home and have an income of
above £30,000.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">New
car buyers are more likely to either own their home outright or be in the
process of buying their own home. Property status and the absence of a mortgage
or only a relatively small one are therefore likely to be a significant factor
influencing the decision as to whether or not to buy a new car.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 21</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">: Type of car intend to buy, by demographic
sub-group, 2008<o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Base: adults aged
17+ who intend to buy a car in the next 12 months<o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">New</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Second-hand</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Don't know yet</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
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<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
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<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
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<br /></div>
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<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">All<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.2<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.2<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.2<o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Gender:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Male<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.5<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Female<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Age group:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17-24<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25-34<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35-44<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">45-54<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55-64<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">48.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 15; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65+<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">39.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">37.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 16; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 17; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Socio-economic group:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 18; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">AB<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 19; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">C1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 20; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">C2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 21; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">D<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 22; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">E<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 23; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 24; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Marital status:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 25; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Single<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 26; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Married/civil
partnership/living as a couple<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 27; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Separated/divorced/widowed<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">49.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 28; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 29; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Children in household:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 30; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Yes<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 31; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">No<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 32; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Child(ren)
under 1 year<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">73.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 33; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1-4 years<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 34; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">5-9 years<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 35; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10-15 years<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 36; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 37; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Family income before tax:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 38; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Up to £9,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 39; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£10,000-19,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 40; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£20,000-29,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">63.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 41; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£30,000-39,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 42; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£40,000-49,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 43; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£50,000 or over<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">49.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 44; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 45; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Accommodation status:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 46; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Own home
outright<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">46.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 47; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Buying home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 48; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent from
council<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 49; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent from
someone else<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">64.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 50; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Occupy
rent-free<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">64.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 51; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent-free –
council<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">0.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 52; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent-free –
someone else<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">80.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 53; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Own/buying home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 54; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 55; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 56; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Region:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 57; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Scotland<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 58; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">North West<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">44.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 59; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">North<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 60; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Yorkshire &
Humberside<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 61; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">East Midlands<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">66.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 62; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">East Anglia<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 63; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">South East<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 64; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Greater London<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 65; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">South West<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 66; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Wales<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 67; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.8pt;" valign="top" width="182">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">West Midlands<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 97.2pt;" valign="top" width="130">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.6pt;" valign="top" width="131">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.0<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Taken from the
TGI survey of around 25,000 adults<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">GB TGI, BMRB 1998 & Q3 2008/Mintel<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">New or second-hand? – influenced by lifestage and life
event</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
young age profile of those intending to buy a second-hand car means that by
lifestage buyers are more likely to be Fledglings, those that have Flown the
Nest and ABC1 Nest Builders. Less affluent parents of school age children plus
C2DE Mid-life Independents and Unconstrained Couples are more likely to be
buyers of second-hand cars.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Potential
new car buyers are, by comparison, more likely to be the affluent equivalent of
used car buyers, namely ABC1 parents of school age children; whereas used car
buyers comprised the younger end of the lifestage spectrum, new car buyers
predominated the older end of the spectrum.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Where
the young end of the spectrum for used car buyers comprised both ABC1 and C2DE
groups, the older end spectrum for new car buyers also comprised both ABC1 and
C2DE groups for both Senior Sole Decision Makers and Empty Nesters – the
primary groups for new cars.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">In
terms of life events, new car and second-hand car prospects occupy opposite
ends. For younger second-hand car buyers it is starting or changing a job,
moving out of home or in with a partner and getting engaged that are the life
events that can trigger the desire or need to buy a second-hand car.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">For
new car prospects, making major home improvements, the marriage of an older
child, the birth of grandchildren and entering into retirement are the life
events that can trigger the desire or need for a new car. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Clearly,
life events can be a key determinant in influencing the need or desire to buy a
car, whether a first car, second car or replacement. Whether it is to be new or
second-hand is more likely to be influenced by lifestage, which in turn is
related to affluence in later life after children leave home and become
independent and as financial commitments such as mortgages diminish. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
opposite of course is true for second-hand car buyers where embarking in life
in marriage, raising children and mortgage commitments result in scarce
financial resources making ownership of a second-hand car a more practical
choice. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 22</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">: Type of car intend to buy, by lifestage
and life event, 2008<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Base: adults aged
17+ who intend to buy a car in the next 12 months<o:p></o:p></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.5pt; mso-padding-alt: 0cm 2.5pt 0cm 2.5pt; mso-table-layout-alt: fixed;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">New</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Second-hand</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Don't know yet</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">All<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Lifestage:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Fledglings –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">63.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Fledglings –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Flown the Nest
– ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Flown the Nest
– C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">66.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Nest Builders –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Nest Builders –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">40.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Playschool
Parents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Playschool
Parents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Primary School
Parents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 15; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Primary School
Parents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 16; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Secondary
School Parents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 17; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Secondary
School Parents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 18; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Mid-life
Independents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 19; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Mid-life
Independents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">72.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 20; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Unconstrained
Couples – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 21; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Unconstrained
Couples – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">71.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 22; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Hotel Parents –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 23; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Hotel Parents –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 24; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Senior Sole
Decision Makers – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">41.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">38.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 25; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Senior Sole
Decision Makers – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">42.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 26; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Empty Nesters –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">43.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">40.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 27; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Empty Nesters –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">49.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 28; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Non-standard
Families<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">46.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">34.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 29; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Unclassified<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">89.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 30; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 31; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Life events experienced in the last 12 months:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 32; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Finish school<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">32.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 33; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Start
university<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 34; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Start first job<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">29.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 35; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Change job<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">32.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 36; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Move out of
parental home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">34.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 37; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Move in with
partner<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">34.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 38; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Get engaged<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">29.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 39; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Get married<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">42.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 40; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Purchase/sell a
house/flat<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 41; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Make major home
improvements<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 42; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Birth of your
first child<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 43; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Birth of your
second or subsequent child<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 44; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Child goes to
university<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 45; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Child gets
married<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">44.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">41.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 46; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Birth of
grandchild<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 47; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Divorce/separate
from long-term partner<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">67.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 48; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Enter
retirement<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.2pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17.9<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Taken from the
TGI survey of around 25,000 adults<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">GB TGI, BMRB 1998 & Q3 2008/Mintel<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Replacement or new demand?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">For
the majority of those intending to buy a car, the car to be purchased is a
replacement for an existing car while for approximately a third of respondents
it is a first car with just 10% intending to buy an additional car.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
demographics of those intending to buy a replacement car correspond with those
of new car buyers, with those more likely to buy a replacement car being
over-35s in the affluent AB group. High replacement demand among the C2 group
implies either potential new car buyers or purchasing of used or nearly new
cars.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Those
intending to buy a car as a first car are more likely to be women than men,
aged 15-34 in the DE socio-economic group, which corresponds to the ownership
demographics of used car buyers.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
intended purchasing of an additional car is skewed towards the young and the
middle-aged, affluent ABs and less affluent Ds. This is likely to reflect
different demand characteristics at different lifestages and as different life
events occur.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
regions that will potentially benefit from higher replacement demand will be
the North, Yorkshire and Humberside, East Midlands and the South West.
Additional demand for cars is more likely to occur in Scotland, East Anglia,
the South East and Wales. New demand is most likely to occur in Greater London
and the West Midlands, indicating an increase in demand for cars in areas of
high population densities.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 23</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">: Type of car intend to buy, by demographic
sub-group, 2008<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Base: adults aged
17+ who intend to buy a car in the next 12 months<o:p></o:p></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.5pt; mso-padding-alt: 0cm 2.5pt 0cm 2.5pt; mso-table-layout-alt: fixed;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">A first car</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">An additional car</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">A replacement car</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">All<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Gender:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Male<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Female<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Age group:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">17-24<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">32.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25-34<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">39.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">46.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35-44<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">45-54<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55-64<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">5.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">69.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 15; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65+<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">67.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 16; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 17; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Socio-economic group:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 18; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">AB<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">64.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 19; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">C1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">32.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 20; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">C2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">29.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 21; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">D<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">41.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">40.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 22; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">E<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 23; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 24; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Marital status:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 25; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Single<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 26; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Married/civil
partnership/living as a couple<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 27; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Separated/divorced/widowed<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 28; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 29; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 30; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Children in household:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 31; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Yes<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">34.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 32; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">No<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 33; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Child(ren)
under 1 year<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 34; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1-4 years<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">29.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 35; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">5-9 years<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 36; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10-15 years<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">48.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 37; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 38; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Family income before tax:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 39; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Up to £9,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">45.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">37.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 40; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£10,000-19,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 41; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£20,000-29,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 42; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£30,000-39,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 43; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£40,000-49,999<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 44; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">£50,000 or over<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">68.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 45; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 46; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Accommodation status:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 47; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Own home
outright<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 48; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Buying home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 49; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent from
council<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">36.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 50; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent from
someone else<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 51; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Occupy
rent-free<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">39.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 52; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent-free –
council<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">56.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 53; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent-free –
someone else<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 54; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Own/buying home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 55; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rent home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">51.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 56; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 57; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Region:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 58; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Scotland<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 59; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">North West<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">46.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 60; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">North<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">5.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 61; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Yorkshire &
Humberside<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 62; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">East Midlands<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">69.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 63; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">East Anglia<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">21.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">53.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 64; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">South East<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 65; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Greater London<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">38.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 66; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">South West<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 67; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Wales<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">55.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 68; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 136.05pt;" valign="top" width="181">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">West Midlands<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 98.65pt;" valign="top" width="132">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 96.45pt;" valign="top" width="129">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 99.4pt;" valign="top" width="133">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.2<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Taken from the
TGI survey of around 25,000 adults<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">GB TGI, BMRB 1998 & Q3 2008/Mintel<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">The impact of lifestage and life event on new or
replacement demand</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">High
replacement demand is apparent across a range of lifestages from Nest Builders
to Empty Nesters, but at the younger lifestages, replacement demand is higher only
among the affluent ABC1s. It is not until the more Mid-life Independent
lifestage is reached that there is higher replacement demand among C2DEs.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Higher
demand for additional cars is more apparent among younger C2DE lifestage
groups, particularly parents with school age children, but also among affluent
Mid-life Independents and Hotel Parents. This indicates demand for a second
vehicle as lifestyles change as parents and couples operate more independently
of each other.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Demand
for a first car is generally higher in the early lifestages for both ABC1 and
C2DE groups as both types begin to move away from the family home. Demand for a
first car then rises again among C2DE parents of school age children as one
parent becomes a car owner for the first time and requires a car for the school
run and other parental duties.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">In
terms of life events experienced, the birth of a first child is a major demand
determinant for first and additional cars as are starting or changing jobs,
getting engaged or getting married. Replacement demand is also influenced by
getting married and by the birth of second or subsequent children, but also by
the marriage of older children and divorce or separation from a long-term
partner.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 24</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">: Type of car intend to buy, by lifestage
and life event, 2008<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Base: adults aged
17+ who intend to buy a car in the next 12 months<o:p></o:p></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.5pt; mso-padding-alt: 0cm 2.5pt 0cm 2.5pt; mso-table-layout-alt: fixed;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">A first car</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">An additional car</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">A replacement car</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">All<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.64<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Lifestage:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Fledglings –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Fledglings –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Flown the Nest
– ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">69.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">0.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Flown the Nest
– C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">86.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Nest Builders –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">58.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Nest Builders –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">34.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Playschool
Parents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Playschool
Parents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">36.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">47.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Primary School
Parents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">67.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 15; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Primary School
Parents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">43.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">44.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 16; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Secondary
School Parents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 17; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Secondary
School Parents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 18; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Mid-life
Independents – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">18.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 19; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Mid-life
Independents – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">68.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 20; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Unconstrained
Couples – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">16.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">72.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 21; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Unconstrained
Couples – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 22; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Hotel Parents –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">13.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.8<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 23; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Hotel Parents –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">33.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">54.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 24; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Senior Sole
Decision Makers – ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 25; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Senior Sole
Decision Makers – C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">46.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 26; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Empty Nesters –
ABC1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">11.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">78.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 27; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Empty Nesters –
C2DE<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">2.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">62.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 28; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Non-standard
Families<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">38.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 29; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Unclassified<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">52.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">0.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">42.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 30; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 31; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Life events experienced in the last 12 months:</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 32; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Finish school<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">75.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">5.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 33; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Start
university<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">15.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">36.3<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 34; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Start first job<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">74.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">12.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 35; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Change job<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">10.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">49.6<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 36; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Move out of
parental home<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">44.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 37; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Move in with
partner<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">50.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">29.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 38; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Get engaged<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">7.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 39; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Get married<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.3<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">60.5<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 40; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Purchase/sell a
house/flat<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">19.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.6<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">65.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 41; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Make major home
improvements<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">9.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 42; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Birth of your
first child<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">40.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14.4<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">43.0<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 43; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Birth of your
second or subsequent child<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">6.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">57.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 44; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Child goes to
university<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">20.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">63.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 45; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Child gets
married<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">23.0<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1.5<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">69.7<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 46; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Birth of
grandchild<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">29.9<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">4.7<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 47; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Divorce/separate
from long-term partner<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">25.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">8.1<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">61.4<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 48; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 179.25pt;" valign="top" width="239">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Enter
retirement<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.25pt;" valign="top" width="112">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28.2<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 82.1pt;" valign="top" width="109">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">3.8<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 84.95pt;" valign="top" width="113">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">59.6<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Taken from the
TGI survey of around 25,000 adults<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">GB TGI, BMRB 1998 & Q3 2008/Mintel<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-48872142979767679162014-05-11T07:10:00.000-07:002014-05-11T07:10:05.757-07:00Accessorising the Home - UK-United Kingdom<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"> <o:p></o:p></span></div>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Accessorising the Home - UK-Dissertation Writing Help<o:p></o:p></span></h2>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;"><br /></span></h2>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Issues in the Market<o:p></o:p></span></h2>
<div class="Textbody" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">This report takes
a look at products that are commonly used to accessorise the home. Over the
last year sales growth has dwindled. The slowing of the housing market has
reduced demand and lack of consumer confidence, the rising cost of living and
growth in unemployment has caused consumers to cut back on unnecessary
expenditure. Those that are buying home accessories are trading down to cheaper
products, switching to value retailers or buying premium products at cheaper
prices. Heavy discounting at the end of 2008 has dampened sales further. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">However, it is
not all doom and gloom. The fact that home accessories offer consumers a
cheaper way to change the look of a room than buying new furniture or flooring
has meant that the market is likely to fair better than those categories.
Manufacturers and retailers need to ensure they offer consumers value for money
both at the bottom and top-end of the market.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Key themes</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">How interested are
consumers in the look of their homes?</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">What effect has the
economic downturn had on the home accessories market?</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Importance of
fashion trends to the market and the extent fast fashion has extended from
clothing to home accessories.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">How much are
consumers looking for a complete look in terms of home furnishings and
accessories?</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">What opportunities
are there for targeting home accessories at particular groups?</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Which retailers are
gaining market share in these more difficult times?</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;"><br /></span></h2>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Strengths and Weaknesses in the United Kingdom Market<o:p></o:p></span></h2>
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<b><span style="font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Strengths</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">High penetration
levels – </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Nearly
eight out of ten consumers purchased some kind of home accessories in the last
year and just under a quarter have bought five or more different types of home
accessory.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Consumer interest –
</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Over
four in ten consumers agree that the look of their home is very important to
them and that home accessories help create the mood and feel of a room.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">A cheaper
alternative </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">–
Home accessories offer consumers a cheaper way to change the look of a room
than buying new furniture. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Something for
everyone – </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">A
wide variety of products at different price-bands catering for those wanting
classic, modern or vintage products.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Innovation – </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Manufacturers and
retailers have launched new and interesting accessories, including
multi-functional, environmentally-friendly and celebrity-endorsed products.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Weaknesses</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The gender divide –
</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Women
are the key purchasers of home accessories, with men more apathetic towards the
market.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Low pricing &
discounting – </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">the
cheap products offered by supermarkets, DIY stores and fashion retailers,
combined with promotional discounting, are reducing the potential value of the
market.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Low replacement
levels – </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">the
long lifespan of home accessories means that replacement sales are low and
retailers have to rely on new fashion trends and products to stimulate demand.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Reliance on the
housing market </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">–
Moving house is a key trigger for purchasing home accessories. Sales
performance is therefore heavily reliant on the performance of the housing
market.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">A non-essential
purchase </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">–
When consumers are tightening their belts, home accessories which serve no
practical function are likely to be taken off the shopping list.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Brand communication
</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">–
The majority of manufacturers and retailers spend very little on above-the-line
promotion for home accessories.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<br />
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Dominance of
retailer own-label brands </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">– Department stores, variety stores, DIY chains and
supermarkets mainly sell own-label products which makes it difficult for other
suppliers to compete.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;"><br /></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"> <o:p></o:p></span></div>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Accessorising the Home - UK <o:p></o:p></span></h2>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">The Consumer – Buying Accessories for the
Home<o:p></o:p></span></h2>
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<b><span style="font-size: 10.0pt; mso-bidi-font-size: 11.0pt;">Key points</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Bedlinen and towels
are the most frequently purchased home accessories, followed by window
furnishings.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Women and families
are key purchasers of home accessories.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Just under a
quarter of consumers have bought five or more types of home accessory in the
last year.</span></b><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-size: 12.0pt;">I</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">TEMS PURCHASED</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">This
section of the report examines the results of research conducted by BMRB Online
on behalf of Mintel into the purchasing of home accessories. Between 30 October
and 2 November 2008, a sample of 1,000 online adults aged 16-64 living in Great
Britain were asked the following question:<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">“Which of the following, if any,
have you bought in the last 12 months?”</span></i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">The
response data are presented in the following sub-sections and in Appendix –
Buying Accessories for the Home, analysed by various demographic breaks and
other lifestyle characteristics.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Linens are top of the pile </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 26</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">:
Home accessories bought in the last 12 months, October/November 2008<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Base: 1,000 online adults aged 16-64<o:p></o:p></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.5pt; mso-padding-alt: 0cm 2.5pt 0cm 2.5pt; mso-table-layout-alt: fixed;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">%</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">
<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Duvet
sets/pillow cases<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">48<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Bathroom
towels<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Curtains/blinds<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Photo
frames<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">28<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Bathroom
accessories<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Candles/candle
holders<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">27<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Cushions/throws/rugs<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Lighting/shades<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Pictures/prints/mirrors<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Vases/ornamental
bowls<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Don't
know<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 251.25pt;" valign="top" width="335">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">None
of these<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 180.0pt;" valign="top" width="240">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">22<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">BMRB/Mintel<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Nearly
eight out of ten consumers purchased some kind of home accessories in the last
year. Given the longevity of most home accessories this suggests that consumers
are not just buying accessories out of necessity, but out of a desire to update
the look of their home.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Bed
linen and bathroom towels are the most frequently bought home accessories with
over a third or more buying them in the last year. This reflects the fact that
the trend towards cheap, disposable fashion seen in the clothing industry has
transferred to the household linens market, reducing replacement cycles.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Vases
and ornamental bowls are the least likely home accessories to have been bought
in the last year. Vases tend to be only used occasionally and people tend to
have plain glass vases that go with any colour scheme. This means that
consumers don’t feel the need to replace them very often. Sales of ornamental
bowls suffer from the fact that they serve no functional purpose.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">A woman’s prerogative</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Women
are the main purchasers of home accessories. They are more likely to buy all
categories of home accessories than men.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">This
suggests that traditional gender stereotypes still hold true and that the home
and its decoration are still very much a woman’s domain. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Key analysis: To get men to engage
with the home accessories market retailers need to promote accessorising the
home as part of the DIY process. B&Q with its traditional DIY emphasis is
well placed to do this. Accessories that serve a practical purpose such as
clocks and lighting are most likely to appeal to men. Brands also appeal more
to men, so there is room for the development of ‘male’ brands into this area.</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">A family affair</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Age
is a key factor affecting the purchase of home accessories, with those aged
25-54 most likely to buy nearly all types of home accessories. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Photo
frames have slightly wider appeal, as they are just as popular with
16-24-year-olds as older consumers. They are particularly popular with those
aged 25-34 most likely as a result of this being a key period when people get
married and have children. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
influence of age on purchasing habits is closely linked to the presence of
children. Those with children are much more likely to buy home accessories than
those without. The one noticeable exception is candles where the safety aspect
of having candles near young children makes families less likely to buy them.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Key analysis: To tempt families,
retailers should offer promotional offers such as money off children’s cushions
when you buy cushions for the living room. They could also provide variety
packs of photo frames or family packs of bath towels containing adult and
children-sized towels or discounts on children’s duvet covers when buying a
double duvet cover.</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">The class divide</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">When
it comes to buying home accessories, those in the C2DE socio-economic groups
are more likely to buy most categories of products than those in the ABC1
groups.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">This
may be because home accessories offer less wealthy consumers a cheap way to
update the look of their home and because more wealthy consumers may choose to
buy more expensive, more long-lasting products and therefore need to replace
them less often.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">The
exception to this pattern is bathroom towels, where ABC1s are slightly more
likely to have bought them in the last year than C2DEs.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">This
could be because the frequent use of towels can leave towels less absorbent and
fluffy so more wealthy consumers choose to replace them more often. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Key analysis: This suggests that there
is room for premiumisation in the bath linens category with products like
Christy’s “Embrace with silk” range of towels which contain silk to create
highly absorbent and luxurious towels should sell well. </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">In all categories, retailers need to
ensure they have a strong value offering and tempt consumers to buy more by
updating designs regularly.</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<b><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-size: 12.0pt;">N</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">UMBERS OF TYPES OF PRODUCTS BOUGHT</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">To
identify key consumer targets in this market, Mintel has divided consumers
according to the number of different home accessories categories they purchased
items from. Key findings are listed below with detailed demographics in the
Appendix section of this report.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">No categories</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Just
under a quarter of consumers have not bought any home accessories in the last
year.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Gender
and age are key attributes here with these consumers tending to be men and
those aged 16-24. </span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Key analysis: Funky modern styling
and gadgets are key to targeting these consumers, with statement lighting and
digital clocks likely to appeal to them.</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Five or more categories</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Just
under a quarter of consumers have bought five or more types of home accessories
in the last year.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: Verdana; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Verdana;">●<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt;">Gender
and lifestage are important factors here, as these consumers tend to be women
aged 25-54 and have children. They show a bias towards the C2DE socio-economic
groups.</span><span dir="RTL" lang="AR-SA" style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-font-size: 12.0pt; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Verdana;"><o:p></o:p></span></div>
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<br /></div>
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</div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Key analysis: These consumers are
key buyers of home accessories and manufacturers need to maintain and look to
increase the number of products they buy. This could be done by cross-category
promotions such as money off vases when you buy a cushion or by using ‘create
the look’ and room displays to encourage them to update all the accessories in
a particular room.</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-42198696550106949412014-05-11T07:06:00.003-07:002014-05-11T07:06:48.698-07:00Travel and Tourism - Paraguay<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Travel and Tourism - Paraguay -Dissertation Writing Help<o:p></o:p></span></h2>
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<span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Background<o:p></o:p></span></h2>
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<b>H</b><b><span style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt;">ISTORY</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<b><span style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt;"><br /></span></b></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">The original
inhabitants of Paraguay, the Guaraní Amerindians, experienced their first
contact with the Europeans between 1526-1530, when an Italian in the service of
Spain, Sebastian Cabot, explored the land that is now Paraguay. Established in
1537, Asunción was Paraguay’s first permanent Spanish settlement and between
1541 to 1776 was the most important European centre in South America, outside
of Brazil. With vast areas of the continent now accessible from Asunción via
Paraguay’s river system network, Spanish cultural, political and religious
influence spread ever deeper into South America.<o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">From 1811 up
until the mid-20th century, Paraguay saw successive rule by two periods of
dictators. Between 1811 and the 1930s, rule was held by autocratic land-owning
elites, the first and most famous – known as Paraguay’s founding father – being
José Gaspar Rodríguez de Francia. It was under the rule of a later dictator
during this period – Francisco Solano López – that Argentina, Brazil and
Uruguay attacked Paraguay in Latin America’s bloodiest ever war, the 1865-70
War of the Triple Alliance. This resulted in hundreds of thousands of
casualties and is still capable today of casting its political shadow.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">It was the
aftermath of another later though equally nationally resonant war – the 1932-35
conflict with Bolivia – that saw power pass from the hands of the elite
land-owning dictators to a succession of military strongmen. The last of these
strongmen to emerge as leader was General Alfredo Stroessner, who seized power
in May 1954 and held control of the country until he too was toppled in 1989.
Four years later, free and fair elections were held in 1993 and have been held
since, with governments standing for a mandated five years. The last elections
held in August 2008 saw President Fernando Armindo Lugo Mendez elected, winning
with 40.8% of the vote.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-size: 12.0pt;">G</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">EOGRAPHY</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Paraguay is a
landlocked South American country – to its north it has borders with Bolivia
and Brazil, to the east Brazil and Argentina, to the south Argentina, and the
west Bolivia and Argentina. Although landlocked, Paraguay is bordered and
crossed by a large riverine system, much of which is navigable. The two main
rivers are the Río Paraguay, the third-largest river in the western hemisphere,
and the Río Paraná. The Río Paraguay divides the country into two substantially
different south-eastern and north-western halves – the Eastern Paraguay, known
as the Paraneña region, and the Western Paraguay, known as the Chaco.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">About 95% of
Paraguay’s population live in the subtropical Paraneña region, which consists
of heavily wooded highlands in the east that gradually slope down to fluvial
floodplains by the Río Paraguay. The tropical Chaco region is the
least-developed part of the country and occupies 60% of its area. It is a hot
immense lowland plain of 246,925 square kilometres, with a population density
of just 0.4/km2 and seasons that see extensive areas of desert in the winter
turn into marshland in the summer.<o:p></o:p></span></div>
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<br /></div>
<h2 style="margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6.0pt; page-break-after: avoid; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Verdana, sans-serif; font-size: 10pt;"> </span><span style="font-family: "Times New Roman","serif"; layout-grid-mode: line; mso-ansi-language: EN-IN; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: normal; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-IN;">Market Characteristics<o:p></o:p></span></h2>
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<b>I</b><b><span style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt;">NTERNATIONAL</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Almost 75% of all
2007 international arrivals are day visitors, the vast majority of whom are
likely to be crossing the border for an economically driven purchasing purpose.
Since the trip is mainly for economic purposes, the likelihood is that the
visitor will travel alone, will be of working age range, and mainly but not
predominantly male. In terms of stay-over arrivals, meanwhile, it is likely
that the purpose of visit will follow 2005 data, where most visited Paraguay
for leisure purposes, followed in importance by visiting friends and relatives
(VFR) and business. <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Purpose of visit</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Data from 2005
describing the purpose of visit for international arrivals show that 45% of
tourists came to Paraguay for leisure purposes; 34% came for VFR travel,
religion, health and others; and approximately 11% came for business. When
SENATUR applied these proportions to the 2007 stay-over arrivals figure they
calculated that about 187,000 tourists would have arrived for leisure and
holiday purposes and 48,000 for business in 2007. SENATUR regards these numbers
as low compared to the potential of the country.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Seasonality</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 1</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">: Stay-over
tourist arrivals, by month, 2007<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<br /></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.5pt; mso-padding-alt: 0cm 2.5pt 0cm 2.5pt; mso-table-layout-alt: fixed;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Month </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Stay-over arrivals</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">December<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">36,518<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">November<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">34,496<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">October<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">35,918<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">September<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">36,858<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">August<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">42,145<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">July<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">41,981<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">June<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30,402<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">May<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">26,774<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">April<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30,742<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">March<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">30,809<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">February<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">31,543<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">January<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">37,516<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 15; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 213.1pt;" valign="top" width="284">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Total</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 218.15pt;" valign="top" width="291">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">415,702</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Tourism Masterplan 2008; SENATUR<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">The high season
for international stay-over arrivals in 2007 was during July and August, while
there was a mid-season peak over the year-end during December and January. Most
stay-over arrivals came in the months July to January, with February to June being
the lowest in numbers of arrivals.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Length of stay</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">At present,
average length of stay statistics are not collected by SENATUR. However, the
vast bulk of arrivals are day visitors from Brazil and Argentina, and in the
future, Paraguay can aim for average length of stays displayed in similar
situations by the main long-haul tourism-contributing nations. In Germany, the
average length of stay for a German outbound tourist travelling to Latin
America is 17 days, while from Spain, SENATUR can expect an average length of
stay of 8-9 days.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; mso-bidi-font-size: 12.0pt;">D</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">OMESTIC</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Purpose of visit</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">According to
SENATUR, the average Paraguayan domestic tourist goes on holiday mainly to
visit family. This is borne out by data from 2003 (latest available), which
show that the vast majority of Paraguayan nationals when on holiday in their
own country stayed with friends and family.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-bidi-font-size: 12.0pt;">F</span></b><b><span style="font-family: "Verdana","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">IGURE 2</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">: Number of
domestic stay-over tourists, by lodging type, 2003*<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; page-break-after: avoid; text-align: justify;">
<br /></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.5pt; mso-padding-alt: 0cm 2.5pt 0cm 2.5pt; mso-table-layout-alt: fixed;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Lodging</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Tourists</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Family/friend's
house<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1,173,680<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Other<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">84,687<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Hotel<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">38,983<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Guesthouse<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">24,628<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Camping<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">14,212<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Rented house<o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">93,41<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9; mso-yfti-lastrow: yes; page-break-inside: avoid;">
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 220.3pt;" valign="top" width="294">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Total</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
<td style="padding: 0cm 2.5pt 0cm 2.5pt; width: 210.95pt;" valign="top" width="281">
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">1,345,531</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"> <o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Note: *latest
relevant data available<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">S</span><span style="font-family: "Verdana","sans-serif"; font-size: 7.5pt; mso-bidi-font-size: 12.0pt;">OURCE:
</span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Household Survey 2004, SENATUR<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Seasonality</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Data from 2003
also shows a major peak in domestic travel during December and January and a
smaller peak over April. In a heavily Catholic-influenced country, this
strongly suggests that Paraguayans travel in their own country mainly during
religiously significant holiday periods.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Length of stay</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 12.0pt;">Data for domestic
length of stay are not collected by SENATUR. However, since the majority of
domestic visits are to friends and family and taken during religious periods,
visitors who are poorer will tend to stay longer while visitors who are richer
will make shorter two-to-three-day long weekend-type trips ie cash-rich,
time-poor. <o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-54083749064448268512014-05-11T07:03:00.002-07:002014-05-11T07:03:46.417-07:00Coal Market in UK- Five Forces Analysis of United Kingdom<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: justify;">
Coal Market in UK- Five Forces Analysis of Coal Industry in United Kingdom</h2>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The coal market will be analyzed taking coal mining companies as players. The key buyers will be taken as power generation companies, and mining equipment suppliers and landowners/regulators as the key suppliers.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In the 1980’s much of the UK’s coal production was ceased, in favor of cheaper imported coal. Three-quarters of coal consumed within the UK is imported from Russia, South-Africa and Australia. However, unpredictability in the price of foreign sourced coal is causing the UK government to promote an increase in domestic coal production.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Domestic production of coal is dominated by UK Coal and the major buyers are power generation companies. The size and strength of buyers in this market grants them significant leverage and the limited potential for product differentiation for coal suppliers does little to offset this. Backwards integration is rarely viable however and a high level of dependency on such energy sources restrains buyer power which, overall, is assessed as moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Suppliers in the market include mining equipment manufacturers and landowners and land regulators. The specialist nature of the former limits the range of demand for such products; however the strength of suppliers is concentrated more heavily in the hands of those who control access to regional coal reserves. When we incorporate this force, supplier power rises to moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Healthy growth may attract new entrants to the coal market and the aforementioned inability to significantly differentiate coal products leaves current players more vulnerable. Through bulk production they are protected, however, by the advantages of scale economies. The threat of new entrants does not exceed moderate. Low switching costs allows buyers to shift the balance of a primary energy mix however the costs of wholesale shifts are greater.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Whilst other sources of energy hold certain benefits they remain problematic in other areas and the surge in demand for energy reinforces the role of coal. The threat from substitutes is only moderate. The size and similarity of major players in the market and the difficulty of market exit sustains competition yet it is constrained by healthy growth and a degree of geographical diversification. Rivalry is moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b> Buyer Power</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Buyers in this market are generally power generation companies. In the UK market buyers include both power companies that are exclusively involved in upstream activities such as power generation and more vertically integrated entities such as RWE Group, which both generates and supplies electricity to end users through its service provider Npower. Buyers can also be industrial and retail users. Coal companies are therefore not just selling to one or two dominant buyers, which decreases the power of buyers here. Steel companies are also buyers with coking coal used in the manufacture of steel. They are often large and highly diversified which increases buyer power.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Backward integration by buyers is also likely here as steel companies often are involved in the mining of coal too, for example BHP Billiton. Coal is an undifferentiated commodity and competition within the market is therefore largely driven by price. However, coal is a vitally important product to buyers in this market and as a result buyers are highly reliant on market players. Overall buyer power in this market is moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Supplier Power</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
Key suppliers in this market include producers of mining and production equipment. In general, supplier power is weakened by the fact that the metals and mining market is important to supplier revenues, as mining equipment is highly specialized. Backward integration is unlikely as market players and buyers operate in distinctly different industries. Innovation in the technology and equipment for mining allows suppliers to differentiate their services and establish some loyalty with market players. Overall supplier power is moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b> New Entrants</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
A sharp increase in the internationally traded price of coal in recent years has increased the viability of domestic coal production, triggering mine re-openings and the opening of new mines within the country, increasing the potential for new entrants. However, Capital outlay in coal mining is extremely high with investment needed in expensive equipment, specialized techniques and the initial purchase of mines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Costs in this market are high, the main outgoings being transportation and energy which have both faced increased prices in recent years. This increase in expense makes new companies less likely to enter. Stringent environmental regulations are increasingly putting pressure on the production of coal and it is becoming increasingly expensive for companies to comply with such regulations.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Coal is said to be the most environmentally damaging fossil fuel. The European Commission has introduced an Emissions Trading Scheme (ETS) restricting the amount of emissions that are allowed to be produced. However coal conversion technologies such as coal-to-liquids and coal-to-gas are expected to create new markets for coal supplies which could encourage new entrants. Overall the threat of new entrants is moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Substitutes</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Coal has several substitutes in the power generation market: oil, gas, nuclear fuels, etc. These can be seen as quite a strong threat with the current emphasis on utilizing more environmentally friendly fuels. Other substitutes include wind power and solar power which again are more beneficial for the environment but would involve high investment for traditional power generation companies aiming to make the transition to these substitutes.</div>
<div style="text-align: justify;">
However, the implementation of clean coal technology (CCT) strategies, such as carbon capture and storage (CCS), within coal fired power stations, may decrease the environmental impact of using coal and reduce the threat of more environmentally friendly substitutes moving forward. The threat of substitutes overall is viewed as moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Rivalry</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Domestic coal production is dominated by UK Coal. Increasing demand for domestically mined coal is increasing the domestic market, thus reducing rivalry between existing players. High fixed costs and the prevalence of physical assets in this market mean that exit barriers are high, increasing rivalry in the market. Overall rivalry in this market is moderate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Market Analysis</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The UK coal market has shown fluctuations in its growth rate over the past few years, although it has shown a healthy growth rate in 2008, it will continue to fluctuate over the forecast period.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The UK coal market generated total revenues of $5.4 billion in 2008, representing a compound annual growth rate (CAGR) of 10.2% for the period spanning 2004-2008. In comparison, the French and German markets grew with CAGRs of 7.2% and 8.9%, respectively, over the same period, to reach respective values of $2.4 billion and $26.4 billion in 2008.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Market consumption volumes decreased with a compound annual rate of change (CARC) of -0.3% between 2004-2008, to reach a total of 66.1 million short tons in 2008. The market's volume is expected to rise to 69.1 billion short tons by the end of 2013, representing a CAGR of 0.9% for the 2008-2013 period.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The power generation segment proved the most lucrative for the UK coal market in 2008, generating total revenues of $5,262.4 million, equivalent to 96.8% of the market's overall value. In comparison, the industrial steam segment generated revenues of $173.5 million in 2008, equating to 3.2% of the market's aggregate revenues.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.6% for the five-year period 2008-2013, which is expected to drive the market to a value of $6.5 billion by the end of 2013. Comparatively, the French and German markets will grow with CAGRs of 1.1% and 3.2%, respectively, over the same period, to reach respective values of $2.5 billion and $31 billion in 2013.</div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-16009886719161339022014-05-11T06:22:00.000-07:002014-05-11T06:22:02.268-07:00Travel Retail in the United Arab Emirates<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 style="text-align: justify;">
<span lang="EN-GB">Travel Retail in the United
Arab Emirates-Dissertation Writing Help</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832474"><span lang="EN-GB">Headlines</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">There are 816 travel retail
outlets across the UAE, with 28 new outlets opening in 2007, an increase of 4%
compared to 2006</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Total revenues for all travel
retail amounted to AED15,611 million in 2007, an increase of 13% compared to
2006, with the greatest revenue generator remaining flight-only packages, which
account for 60% of all revenues in the sector</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">One key factor affecting
inbound travel agencies in 2007 was a shortage of rooms in the UAE which made
it difficult for them to attract visitors</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Competitive activity is
nevertheless significant, with DNATA engaging in ongoing promotional offers and
on-line developments, while Emirates Holidays has started offering packages for
new destinations in line with Emirates Airlines' route expansions</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With a booming tourism sector,
travel agencies will continue mushrooming in the UAE, with the number predicted
to reach 492 in 2012, out of a total of 987 travel retail outlets across the
UAE</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832475"><span lang="EN-GB">Trends</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Among the 816 travel retail
outlets operating across the UAE, 145 are exchange services, 266 are tour
operators and 434 are fully fledged travel agencies.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Total revenues for all travel
retail amounted to AED15,611 million in 2007, an increase of 13% compared to
2006, with the greatest revenue generator being flight-only packages, which
account for 60% of all revenues in the sector. Flight-only was also the fastest
growing subsector in 2007, with growth of 17%, followed by city breaks, with
13%, and adventure holidays, with 11%. Flight-only packages are increasingly
important as consumers have gained access to diverse sources of information –
notably the Internet – which is making it easier to book trips by combining offers
from different suppliers. City breaks and adventure holidays are gaining in
importance due to the growing opportunities for this kind of travel which are
being offered both inside the UAE and in neighbouring countries.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Agents have reported being
affected by slashed airline commissions, increasing Internet penetration,
shortages of trained personnel and a lack of available rooms in the UAE.
Increased Internet penetration is a reason for strong growth in flight-only
packages, as travellers are more sophisticated and are increasingly capable of
organising their trips in the most cost efficient way, seeking accommodation
from local providers at their chosen destination and identifying helpful
sources of information on-line.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The largest concern in
attracting visitors to the UAE in 2007 was a shortage of rooms, which caused
travel agents not to deliver on their marketing and promotional promises in
many instances. This was especially true for Abu Dhabi where the availability
of new rooms is not expected before another two years. Agencies have repeatedly
been unable to offer customers what they were asking for because of the
shortage. DNATA, the UAE's largest travel agency, complained about the shortage
and reported significant missed opportunities because of it. Many agencies have
resorted to promoting other destinations than the UAE across the Middle East
region. In Dubai, though, a large number of rooms are expected to be ready at
the beginning of 2008. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">A key factor affecting the
travel retail sector is the development of on-line purchasing, which is proving
challenging for travel agencies, although if capitalised on appropriately it
could become a growth factor. Many agencies are starting to recognise that
incorporating on-line trading in their operations is the best way forward. Most
of the new travel operators are therefore developing comprehensive websites and
are seeking to offer on-line booking, in order to attract travellers who are
increasingly turning to the Internet. However, growth is hampered by the fact
that quick and easy access to the Internet remains an issue for some, despite
the growth of Internet penetration, whilst security concerns with revealing
credit card details on the Internet are common amongst residents in the UAE.
Nevertheless, given the rapid rate at which on-line booking is growing in
Europe and the US, it is likely to catch on quickly in the Middle East and
specifically in the UAE, potentially causing agencies to lose more customers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2007, only 3% of total
bookings were made on-line, although on-line sales rose by 25% compared to
2006, with 2008 predicted to experience similar growth. The CAGR between 2007
and 2012 is expected to be 30%, with on-line bookings accounting for 5% of
total sales in 2012.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Face-to-face interaction with
travel agents remains important to Middle East travellers, as Arab culture
emphasises building relationships of trust with people, businesses and
suppliers through direct contact. This necessitates attending exhibitions such
as the Arabian Travel Market and ACTB, (Austrian and Central European Travel
Business) during which travel agencies and tourism boards have the opportunity
to widen their networks and meet suppliers and business partners, as well as
travellers and potential tourists. It also requires agencies to maintain a
strong focus on both personal and on-line customer interaction.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832476"><span lang="EN-GB">Growth
Sectors</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Adventure tourism is attracting
an increasing number of UAE travellers, driven by the rising number of
destinations for this type of tourism in the UAE and in neighbouring countries.
The UAE itself has much to offer adventurers and residents of the UAE wishing
to take a short break at a close by destination, without having to spend too
much money. Emerging adventure destinations in the UAE include Um Al Quwain,
one of the smallest emirates. Um Al Quwain is home to the Aeroclub, a skydiving
centre teaching accelerated free fall and tandem skydiving. It also offers
helicopter flights and aerial photography activities.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The Ras Al Khaimah-based agency
Mountain Extreme is an eco-tourism and adventure tourism provider which offers,
for instance, a two-day trip to the Majlis Al Jinn, which is one of the largest
caves in the world, some 340m long and 228m wide, with a height of 120m.
Mountain Extreme operates mostly as an inbound tour operator offering adventure
and eco-tourism, although the agency also offers tours to Oman, which is a
growing destination for adventure tourism. The agency reported growth in
revenues of 78% in 2007, indicating the growing importance of this subsector,
especially in light of the increasing number of Europeans and other expatriates
in the country, and the increasing number of budget travellers who are
generally more inclined to look for adventure and eco-tourism.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Following the emergence of
artificial ski slopes in Dubai, the outbound market for ski trips has
experienced growth. Many agencies, such as Al-Futtaim and Emirates Holidays,
offer ski packages to traditional destinations, such as Lebanon and France. Ski
Dubai, the company behind the development of Dubai's first artificial ski
slope, also promoted luxury ski trips in 2007. The company teamed up with
SWISS, the Swiss airline and Première Neige, a leading specialist in luxury ski
holidays and an exclusive chalet operator in the French Alpine village resort
of Sainte Foy to create a special offer for UAE-based winter sports
enthusiasts. Each adult buying a Ski Dubai session pass received a voucher that
went into a draw with a first prize of a one-week holiday for four people in
Sainte Foy, including flights, transfers, accommodation, ski passes and
equipment hire.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Cruise packages experienced 7%
growth in 2007, driven by the increasing number of cruise ships and packages
such as Silversea, which added 14 dedicated segments for the Middle East
market. It offers 10-day round trips from Dubai, visiting Muscat, Fujairah,
Khasab, Kish Island, Al Manamah and Abu Dhabi. Silversea Cruises also offers
"Arabian Nights", a selection of cruises within the UAE and
surrounding areas. The cruise industry is generally one of the fastest growing
sectors of the travel industry worldwide, with strong growth in the luxury end
of the market, which is likely to be reflected in the UAE too.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pilgrimages and religious
tourism are also common for Muslim nationals and Muslim expatriates living in
the UAE, with the annual pilgrimage to Mecca being the most prominent event of
the year.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832477"><span lang="EN-GB">Competitive
Landscape</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">DNATA remains the UAE's
strongest and most dynamic travel agency, offering inbound and outbound travel
packages. DNATA held 8% of sector value in 2007, down slightly from 2006. This
decline was due to increasing competition in the market, with a growing number
of smaller agencies which can cater to the basic needs of consumers who may
only be looking for flight packages. DNATA also suffered from the shortage of
rooms during 2007, which caused the agency not to be able to meet its
customers' expectations. Nevertheless, DNATA remains the largest and most
active group, with relentless promotional and marketing efforts throughout the
year. For instance, during 2007, DNATA inaugurated its groundbreaking airport
transfer service, made available exclusively to its customers and operating
every day of the week, year-round. Passengers can request the service at the
time of purchasing their ticket. The DNATA Travel outlet in Al Quoz was the
first outlet to offer this service to the airport and has a designated drop-off
point. Also during 2007, DNATA Travel was appointed General Sales Agent for
passenger sales for Kingfisher Airlines for Abu Dhabi, Sharjah, the Northern
Emirates and Kuwait.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">DNATA has continued image
building efforts through its presence at a number of trade shows, such as the
Business Travel Show. DNATA has also chosen to combat the issue of increasing
Internet penetration and bookings by focusing on the wholesale and retail
business in key areas where the agency enjoys a clear advantage, such as in
high-end leisure travel, which requires more personalised service. The agency
has also enhanced its call centre services and consolidated its product
offering for corporate clients. Nevertheless, while DNATA still believes in the
importance of personalised service and direct interaction with customers, the
agency is fully aware of the importance of an on-line presence and thus it
launched its corporate travel management solution in 2007, a new type of
on-line booking system providing unique tracking and reporting tools for travel
policies. Further on-line developments should follow in the near future.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Maintaining its position as
number two travel agency is Emirates Airlines' leisure branch, Emirates
Holidays, which accounted for just under 8% of total value sales in 2007. With
a strong dependence on Emirates Airlines, and acting in line with the airline's
growth strategy, Emirates Holidays is constantly developing new products and
packages for new destinations according to the airline's new developments.
Following the launch of Emirates' new route to Canada, the agency introduced
tailor-made vacations to Canada, offering the choice of seven hotels in
Toronto, with excursions to Niagara Falls, or a tour of the East Coast,
including Montreal, Quebec, Ottawa and Niagara Falls, or to the West Coast,
including Calgary, the National Parks of Banff and Jasper, Sun Picks, Whistler,
Victoria and Vancouver. Ski trips in Canada are also offered on separate
packages.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832478"><span lang="EN-GB">Prospects</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With a booming tourism sector,
the travel agencies subsector will continue to grow in the UAE. The number of
agencies is predicted to reach 492 in 2012, from a total of 987 travel retail
outlets across the UAE. Revenues in the travel retail sector are predicted to
grow at a CAGR of 14% between 2007 and 2012, to amount to AED30,539 million at
constant 2007 prices. Flight-only packages will remain the fastest growing
subsector, with a CAGR of 17%, followed by city breaks, with a 14% CAGR, and
adventure tourism, with an 11% CAGR.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Although a growing number of
young singles are moving to Dubai for work, travel agents have yet to start
targeting singles with customised packages, focusing instead only on family
vacations. Although UAE nationals usually prefer travelling with their
families, this is not the case for single expatriates living in the UAE. The
Dubai's expatriates website www.expatriates.com often posts advertisements for
holidays with prices included for one. This could be a substantial market for
travel agencies as they start identifying the growing demand from young single
expatriates.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">A notable development in the
UAE is the establishment of a space tourism hub, with the official appointment
of Dubai-based travel agency Sharaf Travel as Virgin Galactic's
"accredited space office" for the Middle East region. The agency will
offer commercial space flights to consumers in the Middle East at a cost of
US$200,000 per ticket. The first flights are likely to be launched in 2009,
with just one flight a week at the beginning. Virgin Galactic sees enormous
potential in the Middle East region for this kind of travel, especially in the
UAE, as Dubai is increasingly positioned as an "eccentric"
destination, where everything is possible, even space travel. The question
remains, however, whether space travel is indeed going to be the next big thing
in the UAE's travel market.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832479"><span lang="EN-GB">Sector
Data</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832480"><span lang="EN-GB">Table 1 Travel Retail Outlets by Sector:
Units 2002-2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">outlets</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2002 2003 2004 2005 2006 2007</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Exchange
services 94 100 110 120 128 136</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Tour operators 216 225 235 247 250 258</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Travel agents 338 354 367 389 410 422</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Travel retail
outlets 648 679 712 756 788 816</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Dedicated currency exchange
outlets only</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832481"><span lang="EN-GB">Table 2 Travel Retail Products Sales:
Value 2002-2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">AED million</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2002 2003 2004 2005 2006 2007</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Accommodation
only 582.0 651.0 701.3 742.3 801.0 865.1</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">-
Adventure/trekking 307.1 352.9 348.9 375.9 412.0 455.3</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> holiday </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- City break 502.0 566.1 601.5 679.7 768.8 871.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Cruise 200.2 231.5 247.5 263.0 280.1 298.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Spa packages 168.6 184.5 203.4 217.5 225.2 233.7</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Flight only 5,659.5 6,023.4 6,325.0 6,972.7 8,034.7 9,416.7</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other transport 113.1 124.8 137.1 144.0 159.1 168.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Fly-drive 542.5 566.0 593.9 652.9 719.5 757.6</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Package holiday 973.9 1,062.2 1,164.4 1,221.9 1,294.0 1,374.2</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Travel
insurance 286.5 306.9 329.4 361.1 397.3 437.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Foreign
currency 318.7 339.0 360.7 387.1 420.0 454.5</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Traveller’s
cheques 98.5 104.6 111.1 118.2 126.8 135.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other travel
retail 96.9 105.9 116.2 123.2 132.4 142.1</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> products </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Travel retail
products 9,849.5 10,618.7 11,240.4 12,259.5 13,770.7 15,610.7</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832482"><span lang="EN-GB">Table 3 Travel Retail Sales by
Destination: % Value Breakdown 2002-2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">% value</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2002 2003 2004 2005 2006 2007</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Beach 35.0 34.5 33.7 34.0 35.0 36.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Countryside 16.0 16.4 16.5 16.7 16.0 15.5</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Mountain 16.5 16.5 16.7 16.8 17.0 16.5</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Culture 30.6 30.8 31.2 30.5 30.0 31.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other travel
retail 1.9 1.9 1.9 2.0 2.0 1.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> destinations </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Travel retail 100.0 100.0 100.0 100.0 100.0 100.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> destinations </span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832483"><span lang="EN-GB">Table 4 Travel Retail Products
Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction
Value 2002-2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">AED million</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2002 2003 2004 2005 2006 2007</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Internet 40.6 82.2 150.5 240.8 292.6 390.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Direct
suppliers 33.3 67.9 123.2 198.9 248.6 343.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Intermediaries 7.3 14.3 27.2 41.9 44.0 46.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Others 9,808.9 10,536.6 11,089.9 12,018.7 13,478.1 15,219.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Total 9,849.5 10,618.7 11,240.4 12,259.5 13,770.7 15,610.7</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832484"><span lang="EN-GB">Table 5 Travel Retail Internet Sales
by Sector: Internet Transaction Value 2002-2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">AED million</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2002 2003 2004 2005 2006 2007</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Accommodation
only 13.4 27.7 47.8 79.5 117.7 177.5</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Flight only 19.1 38.1 72.1 112.1 128.4 155.4</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other transport
only - - - - - -</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Car rental only 0.3 0.9 2.5 4.6 6.8 9.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Dynamic
packaging - - 0.4 2.7 2.4 3.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Traditional
package 7.2 13.7 24.4 36.8 32.7 37.3</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> holiday </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other travel
retail 0.6 1.7 3.3 5.1 4.8 7.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> online sales </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Travel retail
online 40.6 82.2 150.5 240.8 292.6 390.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> sales </span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Others includes traveller's
cheques and travel insurance</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832485"><span lang="EN-GB">Table 6 Travel Retail Products Market
Shares 2003-2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">% retail value
rsp</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Company 2003 2004 2005 2006 2007</span></div>
<div class="tab-5nor" style="text-align: justify;">
<br /></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">DNATA World
Travel 8.6 9.1 8.5 8.5 8.2</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB"> Services LLC </span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Emirates Holidays
LLC 7.9 8.3 7.8 7.6 7.5</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Arabian
Adventures LLC 7.1 7.6 7.1 6.8 6.2</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Al-Futtaim Travel
LLC 6.3 6.8 6.4 5.9 5.3</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Al Ansari
Exchange LLC 5.5 4.5 4.9 5.1 5.2</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Thomas Cook Al 6.3 6.8 6.4 5.8 5.2</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB"> Rostamani LLC </span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Others 58.3 56.9 59.0 60.4 62.4</span></div>
<div class="tab-5nor" style="text-align: justify;">
<span lang="EN-GB">Total 100.0 100.0 100.0 100.0 100.0</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832486"><span lang="EN-GB">Table 7 Travel Retail Products
National Brand Owners by Key Performance Indicators 2007</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB"> Value
sales Number
of outlets</span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB"> (Local
currency </span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB"> million) </span></div>
<div class="tab-2nor" style="text-align: justify;">
<br /></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB">Al Ansari
Exchange 815.6 50.0</span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB">Al Futtaim Travel 822.8 3.0</span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB">Arabian
Adventures 972.8 3.0</span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB">DNATA 1,278.0 52.0</span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB">Emirates Holidays 1,175.0 4.0</span></div>
<div class="tab-2nor" style="text-align: justify;">
<span lang="EN-GB">Thomas Cook 812.5 5.0</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832487"><span lang="EN-GB">Table 8 Forecast Travel Retail Outlets
by Sector: Units 2007-2012</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">outlets</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2007 2008 2009 2010 2011 2012</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Exchange
services 136 145 154 164 175 189</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Tour operators 258 266 276 285 295 306</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Travel agents 422 434 447 461 476 492</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Travel retail
outlets 816 845 877 910 946 987</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Dedicated currency exchange
outlets only</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832488"><span lang="EN-GB">Table 9 Forecast Travel Retail
Products Sales: Value 2007-2012</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">AED million</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2007 2008 2009 2010 2011 2012</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Accommodation
only 865.1 935.1 1,011.8 1,095.8 1,187.8 1,288.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">-
Adventure/trekking 455.3 503.6 557.4 617.6 685.0 760.3</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> holiday </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- City break 871.0 987.7 1,121.1 1,273.5 1,448.0 1,647.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Cruise 298.8 319.2 341.2 365.1 391.0 419.1</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Spa packages 233.7 242.8 252.5 262.9 273.9 285.7</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Flight only 9,416.7 11,017.5 12,901.5 15,120.5 17,736.4 20,822.5</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other transport 168.0 177.6 187.9 199.0 210.9 223.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Fly-drive 757.6 798.5 842.4 889.6 940.3 994.9</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Package holiday 1,374.2 1,460.8 1,554.2 1,655.3 1,764.5 1,882.7</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Travel
insurance 437.8 482.9 533.1 589.1 651.6 721.3</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Foreign
currency 454.5 491.3 530.6 949.8 1,023.8 1,102.7</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Traveller’s
cheques 135.9 145.6 155.8 166.5 177.8 189.8</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Other travel
retail 142.1 152.3 163.1 174.5 186.6 199.3</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> products </span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Travel retail
products 15,610.7 17,714.8 20,152.7 23,359.2 26,677.7 30,538.7</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc211832489"><span lang="EN-GB">Table 10 Forecast Travel Retail Products
Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction
Value 2007-2012</span></a></h5>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">AED million</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB"> 2007 2008 2009 2010 2011 2012</span></div>
<div class="tab-6nor" style="text-align: justify;">
<br /></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Internet 390.8 492.5 630.0 818.4 1,080.2 1,448.7</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Direct
suppliers 343.9 443.3 578.0 763.3 1,021.3 1,385.2</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">- Intermediaries 46.9 49.2 51.9 55.1 58.9 63.4</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Others 15,219.9 17,222.3 19,522.7 22,540.8 25,597.5 29,090.0</span></div>
<div class="tab-6nor" style="text-align: justify;">
<span lang="EN-GB">Total 15,610.7 17,714.8 20,152.7 23,359.2 26,677.7 30,538.7</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-65450442799690481582014-05-11T06:19:00.002-07:002014-05-11T06:19:25.546-07:00 Videocon Industries Ltd - Consumer Electronics - India<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span lang="EN-GB"> </span>Videocon Industries Ltd - Consumer
Electronics - India</div>
<div class="MsoNormal">
<br /></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Videocon Industries Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670857"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">VIL is expected to drop
non-performing brands and focus on profitable components of its business as
part of a major restructuring process.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The founding Dhoot family has
global ambitions for Videocon, and there is a focus on core sectors like
energy, telecom and retail. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In the consumer electronics
sector, the company faces a strong challenge from multinational brands that can
spend more on R&D and advertising. VIL recognises that it has a strong,
well-recognised brand in Videocon, and this will help it in its push into
smaller markets. Diversifying into
allied businesses like DTH, mobile phones and durable goods retailing though
its NEXT chain are all expected to provide synergies for the company in the
Indian consumer electronics market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Since 2004, VIL’s strategy in
consumer goods has focused on brand acquisition. While its main brand is
Videocon, within India it is also the NBO for Sansui, Akai, Toshiba,
Electrolux, Allwyn, Kelvinator and Hyundai, as well as for its own second
brand, Kenstar. The brands with presences in consumer electronics sectors are
Videocon, Sansui, Toshiba and Akai. Kenstar entered the market for high-end TVs
in 2006, and it uses the other brands in the white goods market. VIL’s
multi-brand strategy is quite different from other companies in India, which
typically operate under single umbrella brands. Regardless, this has given the
company a dominant share of volume sales, which strengthens its hand in negotiations
with retailers. This strategy is under review and may change in 2009, with
brands like Hyundai being axed from the consumer electronics range.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2008, Videocon reported that
it had been given land in Navi Mumbai for a proposed LCD plant, and it is
likely to begin operating in three years.
The company is expected to continue to reorganise, streamline its brands
and businesses and expand into global markets.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670858"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670859"><span lang="EN-GB">Summary 1 Videocon Industries Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Videocon Industries
Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Auto Cars
Compound, Adalat Road, Aurangabad, Maharashtra 431005, India<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(+91) 2431
251501/2/3/4<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(+91) 2431
251551<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.videoconworld.com<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Manufacture,
marketing and distribution of consumer electronics products and home
appliances; also oil and gas exploration<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670860"><span lang="EN-GB">Summary 2 Videocon Industries Ltd: Operational
Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(Rs million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">75,803<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">87,102<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(Rs million)<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8,188<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8,578<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research,
Audited company results, </span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Figures are for stand-alone
Videocon Industries Ltd</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">VIL was founded by the Dhoot
family. The company was one of India’s leading brands for appliances and white goods
in the 1980s. Videocon International was the flagship company, but the group
had a host of subsidiaries and joint ventures. In 2005, there was a major
restructuring in the organisation and Videocon International merged with
Videocon Industries, which is now the group’s flagship company. The Dhoots
continue to hold the controlling interest.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">VIL is present in the
television and home audio and cinema markets, as well as in portable audio
market. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company’s new Chairman has
been quoted as saying that Videocon’s workforce will be cut by as much as 50%
in the upcoming restructuring process.
Press reports state that the company has 6,000 staff in the home
appliances business alone.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">VIL has a strong dealer network
across the country, and it is now also building the retail chain Next. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Videocon is on the threshold of
entering the direct-to-home (DTH) broadcasting sector in India. It also has a
finger in the telecom pie, and it has announced that it will spend Rs 8 billion
over the next three years to expand its retail business.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670861"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Videocon operates eight plants
and uses another fifteen plants located across the country as OEM
suppliers. It is looking to increase its
manufacturing base in India.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">VIL has made its plant at
Siliguri, West Bengal, into the export hub for its colour TV business. Exports
of finished products are sent mainly to neighbouring countries. The Siliguri
plant went into production in 2006 with an annual production capacity of
100,000 colour TVs.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Since its acquisition of Thomson
SA’s manufacturing facilities, VIL now also has a world-wide manufacturing
presence. While these facilities are currently used to manufacture components
or to engage in R&D, VIL is likely to reorganise and streamline their
production.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">VIL currently manufactures and
distributes other brands, such as Akai, Sansui and Hyundai, in India. It is also selling products under the private
label Next in its retail chain.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2007-08, VIL exported almost
a half million analogue colour TV sets.
The group also supplied one million small-sized television sets to the
Tamil Nadu government for distribution under the free TV scheme.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670862"><span lang="EN-GB">Summary 3 Videocon Industries Ltd: Production
Statistics 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Brand<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Annual
production<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">TV sets and
sub-assemblies<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Videocon,
Akai, Sansui, Hyundai, Next<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">31 million<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Audio and
other electrical and electronic appliances<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Videocon,
Akai, Sansui, Hyundai, Next<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">0.4 million<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research, Trade
interviews, </span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670863"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Videocon is the largest brand
in the Indian consumer electronics sector. It has a strong presence in home
appliances. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is licensed as an
NBO for other brands, including Akai and Sansui.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With a volume share of 2.7% in
2007, VIL ranked sixth in the Indian consumer electronics market. However, its overall share has been shrinking
and is down from a share of 5.6% in 2004. This is due to the company being
dominant for so long in “old technology” subsectors like VCRs, VCD players,
cassette players and analogue TVs.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is a late entrant
in the race to develop new digital products, such as LCD and plasma TVs, DVD
players and digital audio products. VIL
has had to play catch-up with other well-entrenched brands in these product
categories. The company has just launched its Integra range of digital TVs,
which the company hopes will boost growth.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is positioned in
the middle of the market, above direct imports, private labels and small
regional brands but below the Korean multinationals and Sony.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2009, the company is
expected to make a full-fledge entry into DTH services, another high-growth and
competitive subsector in the Indian television market.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670864"><span lang="EN-GB">Summary 4 Videocon Industries Ltd: Competitive
Position 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">TVs and
Projectors<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">17%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">VCRs and
DVD Players<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7.6%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Home audio
and cinema<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7.1%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
media players<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.9%<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">4<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-90967352000535732222014-05-11T06:18:00.002-07:002014-05-11T06:18:38.295-07:00 Tata Sky Ltd - Consumer Electronics - India<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span lang="EN-GB"> </span>Tata Sky Ltd - Consumer Electronics -
India</div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB"><o:p><br /></o:p></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Tata Sky Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670837"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky is aiming for eight
million subscribers by 2012, a significant increase from two million
subscribers it had in 2008. Tata is also
looking to offer different levels of service, with personal video recording at
the premium end and budget service packs at the economy end.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company intends to be the
leading satellite service provider in the country. It is also staying at the
forefront of innovative technology driving services and diversifying into
internet and related services using its Sky experience and technology.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company faces increased
competition with the launch of BIG TV by the Reliance Group and Airtel DTH by
the mobile phone services Bharti Group.
These launches are likely to result in price wars, as the new players
need to penetrate into the market and maintain market share.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As of 2008, Tata Sky was not
yet generating any profit, with launch and marketing costs far outweighing
sales.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670838"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670839"><span lang="EN-GB">Summary 1 Tata Sky Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tata Sky
Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Bombay
Dyeing AO building, Pandurang Budhkar Marg Worli Mumbai 400 025, India<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(+91) 22
6613 3000<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(+91) 22
6613 3030<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.tatasky.com<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Direct-to-home
satellite television service provider<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press, </span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670840"><span lang="EN-GB">Summary 2 Tata Sky Ltd: Operational Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(Rs million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">0<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3,221<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5,412.1<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(Rs million)<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">-530<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">-8,150<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">-8640<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670841"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky is an 80/20 joint
venture owned by Tata Sons and the Star Group.
The company was incorporated in 2004 and it entered the market in
2006. Currently, the company is not listed
on the stock exchange, and it is not required to submit an annual report. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky competes in the
television and projectors sector in India, via its set-top box (STB)
service. Tata Sky’s STBs are sourced
from Humax and Thomson, but they carry the Tata Sky brand. Consumers buy STBs and cards to gain access
to the services while Tata Sky installs and activates the services. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Within two years of operation,
Tata Sky has penetrated more than 5,000 Indian towns and cities with its STBs.
It intends to increase its penetration while at the same time offering a wider
variety of service packages at different prices.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2008, Tata Sky launched the
Tata Sky Plus service which allows subscribing viewers to record and watch
their programmes at later times. This
premium service includes an upgraded set top box.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670842"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky began importing its
set top boxes from Humax and Thomson, but now these STB manufacturers have
established themselves in India for Tata Sky, and their domestic production has
helped Tata Sky offer STBs at a much lower rate to its customers. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Manufacturers supplying Tata
Sky include Kaon Media, a South Korean company whose unit is based in
Uttaranchal; France’s Thomson Electronics which has a unit in Pune; and South
Korean company Humax, which is based in Noida.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As Tata Sky is a DTH service
provider, manufacturing is not the company’s principal activity. The company
does not manufacture any products for third parties.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670843"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky is a single business
company focused on delivering DTH television to its subscribers. The company markets a narrow product
portfolio, retailing only digital set-top boxes under the Tata Sky and Tata Sky
Plus brands.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">DTH services are positioned
above free-to-air and cable-based television services, and thus they occupy the
premium position in India. However,
among the DTH service providers themselves, market positioning has not yet
settled, as new players Airtel and BIG entered the market 2008. However, between traditional competitors
DishTV, Doordarshan and Tata Sky, the latter is seen as the more premium
service, with higher prices and limited freebies.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky ranks twelfth overall
in terms of volume share in the consumer electronics market in India. It has climbed rapidly up the rankings since
2007, its first full year of operation, and it has grown its subscriber base to
two million in a period of 20 months. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As one of the early entrants
into DTH, Tata Sky has an “early mover” advantage, already having established
its dealer and service networks across the country. This has given the company and brand
leadership positions, and it has been a pioneer in offering technology-driven
value-added services to consumers, such as active/interactive viewing and
personal video recorder set-top boxes. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky intends to maintain
its leadership position in the DTH market.
However, the company faces challenges from new entrants BIG and Airtel,
who bring with them established distribution networks that have been successful
in the other sectors in which these companies compete. As well, these companies
have the ability to support promotions with marketing muscle. For example, BIG
could easily piggy-back on Reliance Communications’ strong and deep networks in
the mobile phone service sector. Cross-promotions and bundled packages
targeting existing customers of sister companies/services would no doubt help
the new entrants quickly gain market share.
</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Tata Sky is operating in a
high-growth market. However, as the
marketplace becomes more crowded over the forecast period the company will no
doubt lose share. It could hold on to its leadership position if remains
proactive and is perceived as a customer-friendly brand.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670844"><span lang="EN-GB">Summary 3 Tata Sky Ltd: Competitive Position
2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Consumer
Electronics<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">0.5%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">12<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Televisions
and Projectors<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5%<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
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<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-65288524378395748632014-05-11T06:17:00.003-07:002014-05-11T06:17:52.339-07:00 Sony Electronics Singapore Pte Ltd - Consumer Electronics - Singapore<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB"> </span>Sony Electronics Singapore Pte Ltd -
Consumer Electronics - Singapore</div>
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<h1 style="text-align: justify;">
<span lang="EN-GB">Sony Electronics Singapore Pte
Ltd</span></h1>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688739"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony, despite the recent
success of its popular PlayStation 3 and PlayStation Portable gaming consoles,
BRAVIA range of flat-panel HDTVs, Vaio line of ultra-chic laptops and a host of
other iconic consumer electronics, is expected to experience a decline in
growth over the short to medium term as it suffers from an overall decline in
demand for consumer electronics in a recessionary economic environment. This
has been further exacerbated by the recent strengthening of the yen, which has
made Sony’s consumer electronics, already considered to be priced at a premium
over its competitors, pricier in an ultra-competitive market. However, Sony’s
strong brand name, good reputation for product quality and high performance,
coupled with its iconic consumer electronics, will insulate Sony to a certain
degree from the slow down expected in the consumers electronics market in the
forecast period. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony plans to retain its
position as the leading players in the Singapore’s consumer electronics in the
face of intense competition from its Japanese and Korean rivals, the latter of
which have been making progress in product quality, market share and brand
prestige. Sony’s main strength rests in its ability to create and successfully
market iconic market products that stand out from amongst its peer in a class
of its own. Sony is expected to further leverage its iconic consumer electronic
lines to expand its market share by attracting new and loyal consumers. Classic
examples includes the PlayStation 3 and PlayStation Portable gaming consoles,
Vaio laptops, the Cybershot digital cameras and HandyCam digital camcorders and
its BRAVIA range of flat-panel HDTVs.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony’s main challenge in the
short to medium term mainly rests in dealing with the expected decline for
consumer electronics over the next two years as demand falls in tandem with
consumers’ confidence level and disposable incomes as they cope with the
fallout of a global recession. A stronger yen has worsened the situation by
making Sony’s consumer electronics, largely manufactured in and imported from
Japan, more expensive than usual in the local market, in a retail environment
where consumers from all segments are expected to be more price-conscious.
Already, Sony Corp announced a 72% drop in profits for Q308, illustrating the
problems facing Sony worldwide. Its South Korean rivals on the other hand have
been enjoying a weakening won, which have made them more competitive and with
some consumer electronics from leading South Korean brands such as Samsung and
LG matching their Japanese counterparts in terms of quality, Sony will face a
challenge in convincing new and existing consumers to choose Sony products.</span></div>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688740"><span lang="EN-GB">Key
Facts</span></a></h2>
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<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688741"><span lang="EN-GB">Summary 1 Sony Electronics Singapore Pte Ltd:
Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
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<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Sony
Electronics Singapore Pte Ltd<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2
International Business Park, #01-10, Tower One, The Strategy, Singapore
609930<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+(65) 6544
8888<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+(65) 6544
8469<o:p></o:p></span></div>
</td>
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<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">http://www.sony.com.sg<o:p></o:p></span></div>
</td>
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<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
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<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Sales and
marketing of all Sony products in the region.<o:p></o:p></span></div>
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</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press</span></div>
</div>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688742"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd is a fully owned subsidiary of Sony Corp and handles the marketing, sales
and service of Sony products in the region.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd is present in the televisions and projectors market, the home audio and
cinema market, the cameras market, the camcorders market, the portable media
players market, and finally the in-car consumer electronics market. It also has
a small but steady presence in the laptops sub-sector of the computers market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony’s recent strategy has been
to create new and iconic consumer electronics in various market segments to
capture consumer loyalty and attention from both the media and market, before
leveraging on the increased visibility and brand awareness offered by these
iconic products to launch new technology or product lines in the market. For
example, Sony’s resounding success in establishing Blu-Ray as the dominant
new-generation technology for DVD media and players largely rested in how it
made its iconic PlayStation 3 gaming console a fully-featured Blu-Ray DVD
player as well, leveraging on its cult status in the gaming console market.
Sony’s iconic range of BRAVIA flat-panel HDTVs have also enjoyed resounding
success in the local markets and Sony has leveraged on that to substantially
expand its flat-panel HDTV offerings across all screen sizes and product
segment such as HD-Ready and Full-HD, as well as in marketing its new range of
home theatre systems and solutions. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">There have been no major
changes in Sony Electronics Singapore Pte Ltd labour force recently. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd distributes Sony products both locally as well as regionally in the
Asia-Pacific region.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd recently introduced Joi Chua, a regionally acclaimed music artist, as
Sony’s first Alpha Brand – representing Sony’s premium DSLR cameras – as
ambassador in Singapore. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp and Sony announced a
collaboration early in 2008 to set up a joint company that would produce
advanced LCD panels for the next generation of large screen LCD HDTVs, with
Sharp to contribute 66% of the capital and Sony the remaining 34%. This is on
top of Sony’s currently existing joint venture with Samsung, which resulted in
the company S-LCD producing LCD panels in South Korea for both manufacturers.</span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688743"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd imports all of its consumer electronic products that it retails from
various manufacturing sites and factories worldwide. It does not directly
manufacture any of its consumer electronics products in Singapore. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd does not export to other countries.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd does not manufacture products for other brands under license. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd presence in Singapore is to oversee the distribution and marketing of Sony
products in the Singapore market; with Sony Electronics Asia Pacific overseeing
distribution and marketing of Sony products in the South East Asian, Oceanic,
Middle East and Africa regions. </span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688744"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd core business is in the distribution, marketing and support of consumer
electronics products. It has a significant presence in multiple sectors within
the consumer electronics industry and is a market leader or a leading player in
some of these sectors. Sectors in which Sony Electronics Singapore Pte Ltd is
present includes televisions and projectors, home audio and cinema, cameras,
camcorders, the laptops sub-sector in the computers market and the in-car
consumer electronics market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd markets a wide and diverse range of consumer products including cameras,
television sets, camcorders and laptops, which mostly cater to consumers in the
middle- to higher-end of the market, although it has recently expanded its product
range in the entry-level segment of the market. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd largely positions itself in the medium to high range of the mass consumer
market with its products generally being more expensive than its competitors
but also being perceived to be of a higher quality and better design.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony Electronics Singapore Pte
Ltd is the market leader in the camcorders market and the in-car consumer
electronics market. It is also the number two player in the cameras market and
a leading player in the televisions and projectors market and the home audio
and cinema market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony’s market share in the
televisions and projectors market has been declining gradually over the current
review period as it faces intense competition from rivals, especially the leading
South Korean brands such as Samsung, which offer high quality and more
affordable models. However, it has been gaining market share in the home audio
and cinema market, the cameras market, the camcorders market and the in-car
consumer electronics market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony has been a market leader
and trend-setter in consumer electronics due to its ability to create and
market iconic consumer electronics that capture the hearts and minds of
consumers with a combination of next-generation technology, ultra-chic design
and innovation. Its PlayStation 3 and PlayStation portable gaming consoles are
in a class of their own and its CyberShot digital cameras have long been
regarded as a forerunner in the design department. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sony’s strong presence in
multiple subsectors and segments across the whole breadth of the consumer
electronics market clearly indicates its goal of dominating the consumer
electronics market. It is already regarded as the global leader in consumer
electronics by many and its Singapore subsidiary is clearly aiming to establish
the same status for Sony in local markets. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Is wide range of products
across the consumer electronics market has put Sony in a unique position of
straddling both the mature and emerging segments of the market, capturing the
former with its tried-and-tested models, which have gained a positive
reputation in terms of quality and value, and being a leading player in the
latter segment as it constantly renews previous-generation models with new
technology and modern design cues, as well as introducing next-generation
models with cutting-edge technology and innovative features. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688745"><span lang="EN-GB">Summary 2 Sony Electronics Singapore Pte Ltd:
Competitive Position 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Value share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Televisions
and Projectors<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">15.3%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Home Audio
and Cinema<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">17.0%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Cameras<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">17.7%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Camcorders<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">41.8%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-Car
Consumer Electronics<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">29.5%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-3892288816627877132014-05-11T06:17:00.000-07:002014-05-11T06:17:02.710-07:00Sharp Electronics (UK) Ltd - Consumer Electronics - United Kingdom<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Sharp Electronics (UK) Ltd - Consumer
Electronics - United Kingdom</span></div>
<br />
<div class="MsoNormal">
<br /></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Sharp Electronics (uk) Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499299"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp Corporation aims to be at
the frontline of the high-end consumer electronics market. The company invests
a great deal on research and development in order to continue to launch innovative
products.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Having a wide portfolio of
products, including electronic components and computer hardware and
peripherals, Sharp anticipates it will enjoy some level of protection against
the risk of over-exposure in a particular business segment.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The increase in the number of
products manufactured in low-cost countries in East Asia, primarily in China
and South Korea, will put the company under strong pressure and it will face
severe threats in most of its business sectors.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The growth of the LCD TV industry,
together with the growth of the mobile phone market in Asia, are likely to
contribute to the company’s future sales performance, as it finds itself
well-positioned in these sectors.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499300"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499301"><span lang="EN-GB">Summary 1 Sharp Electronics UK Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Sharp
Electronics UK Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">4
Furzeground Way, Stockley Park, Uxbridge, Middlesex, UB11 1EZ<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+44 (0)208
734 2000<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+44 (0)208
734 2400<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.sharp.co.uk<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Manufacturer
of electronic components and computer hardware and peripherals.<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499302"><span lang="EN-GB">Summary 2 Sharp Electronics UK Ltd: Operational
Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(GP£ million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">374.1<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">354.6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(GP£ million)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2.8<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9.5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of employees
(company-wide)<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">n/a<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">56,800*<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: *Worldwide</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499303"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp dedicates all of its
resources to the development and manufacture of electronic equipment. It can
claim one of the widest ranges of business and lifestyle products under a
single brand name in the world.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 1912 Sharp's founder, Tokuji
Hayakawa, was awarded a patent for the "Tokubijo" snap buckle and, in
the same year, he established a small metalworking shop in Tokyo. The company
was incorporated as Hayakawa Metal Works Institute Co in 1935 and it changed
its name to Sharp Corporation in 1970. The first overseas expansion took place
in 1962 with the creation of Sharp Electronics in the US.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2001, Sharp established
Sharp Telecommunications of Europe, a subsidiary aimed at developing mobile
phones. Sharp now has 58 subsidiaries and maintains operations in 25 countries
spanning North America, Europe, Asia, and Oceania.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2004 Sharp, together with
D&Amp, M Holdings, Kenwood, Onkyo, Pioneer, Sony, JVC, and Yamaha,
established Any Music, a joint venture created to distribute music services. In
the same year, Sharp began producing photovoltaic modules from its
manufacturing base located in Wrexham, North Wales.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2006, Sharp reported net sales
of £11,249 million. Japan is the largest geographical market for the company,
accounting for almost 60% of total sales. The Americas follow with 11.4% of
sales, followed by China with 11.2% and Europe with 10.6%.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp won the 2007 “What Home
Cinema LCD Awards” for its LC-42XD1E 42-inch LCD TV that increases contrast
ratio and detail and reduces image lag. The company also won the “What
Satellite and Digital TV” award for its LC-42XD1E, a large LCD screen that
works as well with standard definition digital material as it does with high
definition action. Sharp has also introduced a Blu-ray disc recorder with 1-TB
hard drive.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp signed an agreement in
2007 with Fujitsu, Mitshubishi, NTT DoCoMo, Renesas Technology and Sony
Ericsson to develop the functionality of the third-generation mobile phones.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2007, Sharp successfully
developed a 108V-inch LCD TV, the world’s largest. In the same year, the
company launched the High-Power Blue-Violet Laser Diode GH04P21A2G, a device
that allows high-speed recording on dual-layer Blu-ray discs.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2007, the company announced
an agreement to acquire 14% of the capital of Pioneer, its objective being to
enter the DVD player and navigation system subsectors.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499304"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp manufactures and
distributes all of its consumer electronic products, including televisions, CD
and DVD players, video cameras, mobile phones, desktops and printers. It
operates from 64 bases in 30 countries and its products are distributed to 164
countries worldwide.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp’s production activities
are organized into two main areas: 1) consumer and information products, which
includes audio-visual and communication equipment, information equipment and
home appliances and 2) electronic components, which includes integrated
circuits, LCDs and other electronic components.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499305"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2006, Sharp ranked eighth in
the UK’s TV and projectors subsector with a volume share of 7.8%. In TV and
VCR/DVD combinations subsector, the company held a volume share of 2.6%. Sharp
is benefiting as the LCD industry booms and as consumers switch from
traditional cathode-ray TV formats to digital formats.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In the mobile phone sector,
Sharp ranked ninth in 2006 with a volume share of 0.6%. Prospects are
nevertheless very optimistic due to the anticipated expansion of the mobile
phone market in the Asia Pacific region.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sharp’s desktop business
segment has not performed well due to the strong competition of the market and
to the more expensive products that it sells.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">One of the company’s major
weaknesses is its dependence on the Japanese market, which accounts for almost
60% of the company’s total sales.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The high level of competition
in the marketplace and the increasing availability of cheaper products from
East Asian countries are likely to pose challenges to Sharp’s future sales
performance.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc195499306"><span lang="EN-GB">Summary 3 Sharp Electronics UK Ltd: Competitive
Position 2006</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
share %<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Televisions
and projectors<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7.8<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">TV and
VCR/DVD combinations<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2.6<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Mobile
phones<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">0.6<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-68516728360800482282014-05-11T06:14:00.002-07:002014-05-11T06:14:22.530-07:00 Pioneer Electronics Inc - Consumer Electronics - US<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB">Pioneer Electronics Inc - Consumer
Electronics - US</span></div>
<div class="ReportTitle">
<span lang="EN-GB"><br /></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Pioneer Electronics Inc</span></h1>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688929"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pioneer is recognized by
consumers primarily for its audio products, in particular in-car systems. The
company is trying to change this perception by adopting a premium strategy for
its plasma televisions. Pioneer's recently launched global marketing and
product development initiative, known as "Project Kuro," is expected
to guide the company’s business strategy in the United States for the
foreseeable future.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pioneer’s goal with its upscale
Kuro line is to deliver the ultimate viewing experience for consumers without
focusing on price points and breaking away from the commoditized pricing which
has plagued the industry. Not only can consumers expect to see more high-end
plasma offerings from Pioneer, but the company is also venturing into the 1080p
projector segment and LCD televisions. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pioneer’s emphasis on producing
high-end performance products rather than focusing on volume and price is
clearly evident in its retailing strategy. To maintain the high-end image
incorporated under the Project Kuro initiative, the company intends to
distribute the Pioneer brand through established retailers such as Best Buy,
excluding warehouse club channels and other price-driven mass merchant
retailers. In addition, consumers will see more merchandising space dedicated
to Pioneer products at Best Buy locations, where featured products will include
the Pioneer 1080p plasma television set, receiver, speaker system and Blu-ray
Disc player. The company's high-end Elite brand will be reserved for A/V
specialty dealers and custom installers. Moreover, Pioneer is expected to
launch more company-operated stores in the United States.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pioneer will continue to forge
ahead in the development of in-car audio and navigation systems. The company is
expected to put a greater emphasis on voice command for in-car audio and
navigation systems, a technology that is emerging as a key feature for in-car
consumer electronics products.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The 2007 agreement between
Sharp and Pioneer involving collaboration on the development of next-generation
DVDs, audio, car electronics and television displays will likely begin to bear
fruit in the US market sometime in 2009. Pioneer-branded LCD displays supplied
from Sharp have already been introduced in Europe in 32-inch, 37-inch and
46-inch sizes, and similar products are expected to be launched in the US
market sometime in 2009, targeting secondary room applications.</span></div>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688930"><span lang="EN-GB">Key
Facts</span></a></h2>
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<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688931"><span lang="EN-GB">Summary 1 Pioneer Electronics (USA) Inc: Key
Facts</span></a></h5>
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<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
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<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Pioneer
Electronics (USA) Inc<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2265 E.
220th Street, Long Beach, California 90810, USA<o:p></o:p></span></div>
</td>
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<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+1
310-952-2000<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.pioneerusa.com<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-home and
in-car consumer electronics<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688932"><span lang="EN-GB">Summary 2 Pioneer Electronics (USA) Inc:
Operational Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(company-wide)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥754.9
billion<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥797.1
billion<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥774.4
billion<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(company-wide)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥ (85,758)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥ (6,761)<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥ (17,992)<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
employees (company-wide)<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">38,826<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">37,622<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">42,775<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688933"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Since its founding in 1938,
Japan-based Pioneer has evolved from being a simple audio speaker manufacturer
to a global supplier of innovative consumer electronics. These products span a
broad spectrum of electronics, and they include large-screen plasma TVs, DVD
recorders, DVD players, stereo systems, other audio/video components and in-car
entertainment/navigation devices. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pioneer Electronics (USA) Inc.
is headquartered in Long Beach, California, and it is a subsidiary of Pioneer
Corporation. The company established its North American operations in 1972.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">For the fiscal year ended March
31, 2008, Pioneer Corporation reported lower operating revenue, operating
income and a higher net loss. Consolidated operating revenue decreased 2.8% to
US$7.7 billion, mainly a result of lower plasma display and DVD recorder sales.
This decline occurred despite increased sales of DVD drives, Blu-ray
disc-related devices, car audio products and car navigation systems. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sales of aftermarket audio
products declined in North America, and OEM sales rose. Sales of aftermarket
in-car navigation devices remained steady while OEM sales increased. As for
in-home consumer electronics, sales declined by 8.8% to reach US$3.3 billion.
The decrease in sales was largely the result of declining demand for plasma
televisions, mainly in North America and Europe. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Pioneer forms part of the
second-tier of global manufacturers in the consumer electronics market,
following industry leaders Sony, Matsushita and Philips.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688934"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Through its production facility
in Springboro, Ohio, Pioneer supplies OEM mobile entertainment products to
various vehicle manufacturers including Ford, General Motors, Toyota and Honda.
</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company’s other production
facility, located in Pomona, California, is slated to be closed by the end of
March 2009. The company plans to replace the Pomona operation with supplies
from Japan.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688935"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The television subsector is
facing an unprecedented level of competition as established brands, such as
Pioneer, battle it out with low-priced Chinese and private label brands.
Margins continue to fall on sales of televisions as retail pricing gets
squeezed. At the same time, Pioneer must also contend with the encroachment of
LCD televisions into the 40-inch and 50-inch arenas, traditionally the domain
of plasma televisions. As the pricing gap between large LCD and plasma
televisions continues to shrink, it is expected that most consumers will turn
to LCD, given its higher resolution. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Despite the challenges facing
plasma televisions, Pioneer continues to aggressively push the technology. In
2008, Pioneer launched a number of new 1080p Kuro plasma televisions in its
Pioneer and Elite lines that are much thinner than previous versions. Pioneer
is trying to capitalize on the growing demand for increasingly thin flat-panel
television sets.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">To support its television
launch, Pioneer also unveiled its next-generation Blu-ray disc players as well
as its new Elite series of A/V receivers priced at more than US$1,000. These
efforts are an attempt by Pioneer to position the company as a high-performance
supplier of home theatre equipment. The company is trying to aggressively
promote the entire audio/visual experience to consumers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">These marketing and promotion
initiatives are all a part of Pioneer’s new global re-branding and product
development initiative, Project Kuro. In fact, the company is set to launch the
second leg of its fully integrated global advertising campaign behind the
project Kuro strategy, wherein Pioneer will stress the emotional experience
involved when using Pioneer products at home. Aiming for high-end entertainment
enthusiasts, Pioneer’s television campaign will run on national cable channels,
including ESPN, as well as in print media with advertisements in Esquire, Men's
Health and Wired magazines.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Faced with a slowing US economy
in 2008, Pioneer found itself challenged in its attempts to sell high-end
in-home consumer electronics products. However, the company faced even greater
challenges in the in-car segment as US vehicle sales plummeted during the year
with Pioneer’s OEM business suffering as a result. The aftermarket subsector
also faced difficulties as many car owners were reluctant to spend money on
in-car vehicle upgrades. Regardless, Pioneer continues to focus on new product
development for aftermarket products. As noted, the company is paying
particular attention to enhancing voice command technology for use in both
in-car audio and navigation devices.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230688936"><span lang="EN-GB">Summary 3 Pioneer Electronics (USA) Inc:
Competitive Position 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
Type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
Share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-car
Media Players<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">15.0%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-car
Speakers<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">16.0%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-car
Navigation Systems<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3.9%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Other
in-car Consumer Electronics<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">10.0%<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="ReportTitle">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-18822021524624848032014-05-11T06:13:00.002-07:002014-05-11T06:13:21.092-07:00Panasonic UK Ltd - Consumer Electronics - United Kingdom<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Panasonic UK Ltd - Consumer Electronics -
United Kingdom</span></div>
<div class="ReportTitle">
<span lang="EN-GB"><br /></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Panasonic UK Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462413"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic is a brand name for
Matsushita Electric Industrial Co Ltd of Japan, one of the world's largest
manufacturers of consumer electronics products.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Under the Panasonic brand and
its slogan, "Panasonic ideas for life", Matsushita provides a wide
range of products, from audiovisual and information/communication equipment to
home appliances and components.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic is aggressively
launching and promoting several competitive products, such as plasma screen
TVs, and it is investing selectively in growth sectors with the aim of
enhancing its strategic businesses.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The rising prices of crude oil
and other raw materials, the exchange rate risk associated with growing
concerns over trade and budget deficits in the US, in general, and the increase
of price competition in high-growth markets as consumers' preferences rapidly
shifted from analogue to digital products, in particular, may affect the
company's performance within the consumer electronics sector.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462414"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462415"><span lang="EN-GB">Summary 1 Panasonic UK Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Panasonic
UK Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Panasonic
House, Willoughby Road, Bracknell, Berkshire RG12 8FP<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+44 (0)
1334 486244<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.panasonic.co.uk<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Distributor
of TV and radio, sound and video products, electronic components, electric
household appliances and other electrical equipment.<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462416"><span lang="EN-GB">Summary 2 Panasonic UK Ltd: Operational
Indicators 2004-2005</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales (million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">775.6<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">659.1<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(million)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">13.8<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2.6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">432<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">435<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462417"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic UK is an affiliate of
Matsushita Electric Industrial Co Ltd, which was founded in 1918 in Osaka,
Japan, by Konosuke Matsushita. The Panasonic brand name was created in 1955 and
was first used as a brand for audio speakers since "PAN" means
"all" and "SONIC" means "sound".</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic UK was established in
1972 and has grown significantly since then, becoming a leading manufacturer of
consumer electronics products.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic's headquarters are
located in Bracknell, Berkshire, and the business is also supported by a
logistics centre in Northampton.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Matsushita Electric Industrial
Co Ltd., Panasonic's parent company, has also established other manufacturing
plants in the UK (such as Panasonic Industrial and Panasonic Broadcast), where
it employs a total of 4,000 people.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462418"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic UK is a leading
supplier of the consumer electronics market, which focuses on the production of
in-car speakers for European automobile manufacturers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">There are also separate
companies within the UK responsible for the sale of industrial products such as
components and computer peripherals (Panasonic Industrial) and professional
video and broadcast products (Panasonic Broadcast).</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company's UK operation
forms part of a significant European presence, in manufacturing, sales and
R&D, which employs some 15,000 people in total.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nowadays, around 60% of the
goods sold by Panasonic are supplied by its factories in the UK and Czech
Republic, while the remainder are imported from Japan and the Far East.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462419"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic is the global brand
name for all consumer and other electronic products, including audio, visual,
information and communication devices.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Panasonic is aggressively
launching, promoting and selectively investing in strategic segments, such as
plasma screen TVs and digital cameras. In July 2001, Panasonic and Toyota
announced a formal agreement under which Panasonic serves as the title sponsor
of the Toyota Formula One (F1) racing team.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The severe business
environment, which is characterised by significant declines in prices and
intensified competition, led Panasonic to discontinue the production of its
electronic devices division, and to begin liquidation procedures in December
2006.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The manufacture of in-car
speakers is to be transferred to factories in Asia and Slovakia, as part of
Panasonic's global restructuring initiative.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
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<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc181462420"><span lang="EN-GB">Summary 3 Panasonic UK Ltd: Competitive Position
2005</span></a></h5>
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<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Subsector <o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Share (%)<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
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<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Televisions
and projectors (Panasonic)<o:p></o:p></span></div>
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<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9.6<o:p></o:p></span></div>
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<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Televisions
and projectors (JVC)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.2<o:p></o:p></span></div>
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<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">VCRs and
DVD players (Panasonic)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">14.4<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
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</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">VCRs and
DVD players (JVC)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.1<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Home audio
and cinema (Panasonic)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">17.3<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
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<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Home audio
and cinema (JVC) <o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3.4<o:p></o:p></span></div>
</td>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Camcorders
(Panasonic)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9.4<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Camcorders
(JVC)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.8<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
media players (Panasonic)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9.0<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
media players (JVC)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1.7<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Mobile
phones (Panasonic)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2.2<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-car
media players (JVC)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1.6<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Speakers (JVC)<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1.4<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research, Trade
interviews, Euromonitor International estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="ReportTitle">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-34377811812668788612014-05-11T06:12:00.002-07:002014-05-11T06:12:36.129-07:00Nokia India Pvt Ltd - Consumer Electronics - India<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Nokia India Pvt Ltd - Consumer
Electronics - India</span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Nokia India Pvt Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980650"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nokia’s success in India, one
of the fastest-growing and largest mobile phone markets in the world, has given
the parent company’s balance sheet a healthy look. Nokia has made the mobile
phone a fast-moving consumer good in India.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is looking to grow
its retail network aggressively and increase market penetration to keep up with
the growth of service providers. It aims to have a presence in 5,000 Indian by
the end of 2007.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The Korean brands LG, Samsung
and Motorola are all looking to increase their market shares, and Nokia will be
hard pressed to maintain its dominant position.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980651"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980652"><span lang="EN-GB">Summary 1 Nokia India: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Full name of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Nokia India Pvt Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Commercial Plaza, Radisson Complex, National Highway No 8,
New Delhi 110 037<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">91-11-2677900<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">91-11-26784100<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">www.nokia.co.in<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Manufacture and sale of mobile phones and smartphones<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<br /></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Sources: Euromonitor International from company
reports, trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980653"><span lang="EN-GB">Summary 2 Nokia India: Operational Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2003<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Net sales (Rsmillion)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">60,650<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">82,140<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">107,160<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Number of employees<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">184<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">591<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">1,609<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<br /></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Sources: Trade press, company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980654"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nokia India is a wholly owned
subsidiary of Nokia Group Finland, and it is present in the mobile phone sector
and also in portable computers, through their smartphones.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">During most of the review
period, Nokia’s sales in India were met by imports from their other
manufacturing plants, and HCL Infinet was its main distributor.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980655"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nokia’s manufacturing plant in
India went on stream in the beginning of 2006, with trial production beginning
in January. Since its official inauguration in March 2006, the plant has
produced both low-end and mid-priced phones.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Exports to South East Asia
account for about 20% of current production, according to company estimates.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Located in Sriperumbudur, a
suburb of Chennai in the southern state of Tamil Nadu, the Indian plant is one
of fifteen operated by Nokia worldwide, and reportedly the only one that makes
both phones and network equipment.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980656"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nokia India is by far the
leader in the mobile phones sector. Industry estimates indicate that in GSM phones,
Nokia had an overwhelming 79% of retail volumes, in 2005, but in CDMA, its
share is a little below 18%. In the b2b networks business in India, it is also
one of the leading companies – along with Ericsson.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nokia sells a wide range of
phones in India, catering to all price segments. While it uses its high-end
phones to create aspirations and develop an image of technology leadership, its
highest-selling models are the basic ones. In August 2004, a study by ORG-Gfk
found that the top-selling models in India were Nokia’s 1100, 3315 and 2300.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With an overall share of 56% in
mobile phones, Nokia is by far the leading NBO. Even within portable computers,
its smartphones have taken market share from other producers’ palmtops and
laptops to make it the leading brand.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The Nokia’s brand’s share has
grown by leaps and bounds between 2002 and 2005 and Indian consumers have
warmed to the brand as its reliability has been proven, and it is now seen as
offering good value for money. The Nokia 1100 was advertised as “Made for
India”, which increased its acceptance among consumers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Nokia has promoted itself in
the GSM sector, rather than the sector within India. This has paid off, as CDMA
has struggled to gain acceptance in India after 2003, which has affected the competing
brand LG.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163980657"><span lang="EN-GB">Summary 3 Nokia India: Competitive Position 2005</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Subsector <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Share (%)<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Mobile phones<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">56<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Mobile computers<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">59<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<br /></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Sources: Trade press, company research, trade
interviews, Euromonitor International estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-17778858242489839332014-05-11T06:11:00.002-07:002014-05-11T06:11:56.673-07:00 Motorola Industrial LTDA - Consumer Electronics - Brazil<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<br /></div>
<br />
<div class="ReportTitle">
<span lang="EN-GB">Motorola Industrial LTDA - Consumer
Electronics - Brazil</span></div>
<div class="ReportTitle">
<span lang="EN-GB"><br /></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Motorola Industrial Ltda</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034210"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Motorola wants to be seen as
having the most innovative products in the mobile phone subsector. The company
already sponsors fashion events and others events targeting young consumers. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Although there are many very
simple mobiles available from different companies, making mobile communication
almost a commodity, Motorola is looking to the public that will in the near
future, consume mobile phone like clothes, changing every season to the most
updated style. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Investing in technology and
having a very innovative image in Brazil, Motorola has everything in place to
achieve its goals. The brand received the Top of Mind Prize 2005 as the most
recognised mobile phone brand in Brazil.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034211"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034212"><span lang="EN-GB">Summary 1 Motorola Industrial Ltda: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Full name of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Motorola Industrial Ltda<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Rodovia SP 340 s/no. Km 128.7m - Jaguariuna – SP – CEP
13820-000<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">+55 11 3328 3838<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">WWW:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">www.motorola.com.br<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Mobile phone manufacturer<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034213"><span lang="EN-GB">Summary 2 Motorola Industrial Ltda: Operational
Indicators</span></a><span lang="EN-GB"> </span></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2003<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Net sales (US$ million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">800 <o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">1,000<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">1,300<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Number of Employees<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">-<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">-<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">6,500<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034214"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Since 1995, US$500 million was
invested in its Brazilian base, a great part of this in the Campus Industrial e
Tecnológico de Jaguariúna (SP), home to its industrial plant and where research
is undertaken by an engineering team of 30 people.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Its Brazilian production
services the needs of the entire Latin American region. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Motorola is a global leader in
telecommunications. In Brazil, it achieved sales of US$1.3 billion in 2005, up
30% on the previous year. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Brazil is among the four
focus-countries of the company, together with Russia, India and China. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In Brazil, Motorola is also
present in the sale of internet access, cable modems, automotive systems and
telematic solutions among others. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Motorola Brazilbis also
socially responsible, and this brought the company the recognition of the US
Government. Motorola Brazil received the prize for Corporate Excellence for the
company’s actions in the social area in Brazil: educational, social, cultural
and environment. An example is that in five years, one of its projects recycled
100 tons of batteries in Brazil. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034215"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Motorola supplies the internal
market with products produced in Brazil. Motorola’s industrial complex in
Brazil is also an export centre. It has exported phone to the value of US$4
billion since it began operations in 1997, making Motorola a major exporter in
Brazil. Motorola uses Brazil as its export base for the Latin American region.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034216"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Besides marketing investments
to fight against Nokia leadership in the high-end segment, Motorola also
invests in technological research. In Jaguariúna, interior of São Paulo, a
group of 160 engineers are part of the company’s world elite in mobile phone
development. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Motorola products aim at the
high-end market. Its portfolio of products is the biggest and most varied in
the subsector. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The success of the company in
Brazil is linked to hit products like the StarTac in 2001 and the RZR in 2005.
After StarTac, Motorola lost market share because of the advance of GSM
technology in Brazil (the company was deeper into CDMA), and also because of
rapid new releases by its competitors. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2005, Motorola again gained
share due to the huge success of new models, especially the RZR. This mobile
phone comes in many different colours, even gold, the Dolce & Gabanna
version, that was released during São Paulo Fashion Week in Brazil. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2005, Motorola ranked second
in mobile phone sales in Brazil, with a 26% market share. The success of the
‘Hello Moto’ campaign also contributed to the success of the company in recent
years. This positioned Motorola as a young, creative and high-end company.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Innovation is also present in
Motorola’s partnerships. In 2006, in association to the operator Vivo, the
company is starting to spread the concept of the hybrid-phone, working as a
regular phone at home and a mobile outside. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc166034217"><span lang="EN-GB">Summary 3 Motorola Industrial Ltda: Competitive
Position 2005</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Subsector <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Mobile phones<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">26%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research, trade
interviews, Euromonitor International estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="ReportTitle">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-49360058617951321132014-05-11T06:10:00.004-07:002014-05-11T06:10:53.740-07:00 Lenovo (China) Ltd - Consumer Electronics - China<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<br /></div>
<br />
<div class="ReportTitle">
<span lang="EN-GB">Lenovo (China) Ltd - Consumer Electronics
- China</span></div>
<div class="ReportTitle">
<span lang="EN-GB"><br /></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Lenovo (china) Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284594"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company will keep its
position as the leader in PCs within China, and its global presence will also
continue to maintain strong growth. Its step-by-step strategy will focus on
expanding its outlets and networks across China during the forecast period.
Lenovo will continue to increase the number and size of its solution centres in
mainland China, which concentrate mainly on technical support and consultancy
services.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With global retail distribution
channels, the company aims to become a leader in the IT industry. With R&D
facilities at Yamato, Japan, manufacturing plant at Raleigh, North Carolina,
and sales headquarters throughout the world, Lenovo is poised to make a grand
entrance onto the world stage. Meanwhile the company will continue to launch
low-cost laptops to compete with domestic brands within China and gain more
market share in the low-end segment.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As the current economic
challenges affect the customers and suppliers of the entire industry, the
company is trying to move quickly and decisively to manage its business during
this difficult period. The company will reduce its management costs and may
reduce its staff in the future.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284595"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284596"><span lang="EN-GB">Summary 1 Lenovo (China) Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Lenovo
(China) Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6 Chuangye
Road, Shangdi, Haidian District, Beijing<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+86 10 5886
8888<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+86 10 5886
8876<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">http://www.lenovo.com.cn<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Computers,
portable computers, mobile phones, storage drives, IT services, etc.<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284597"><span lang="EN-GB">Summary 2 Lenovo (China) Ltd: Operational
Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(RMB billion)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">69.3<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">74.1<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">112.7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(RMB billion)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6.8<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7.2 <o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">10.3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">n/a<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">23,200<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">25,120<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284598"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">35.2% of Lenovo was owned by
public shareholders, 46.9% by Legend Holdings Limited, and 19.9% by IBM. The
Chinese Academy of Sciences, a government agency, owns 65% of Legend Holdings
in turn, so in effect the Chinese government owns about 30.5% of Lenovo and is
the largest shareholder in the company.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo is also China’s top PC
manufacturer, which makes it an obvious choice to represent China as an Olympic
sponsor. It has been China’s delegate for the 2006 Winter Games in Turin as
well as for the Beijing Games in summer 2008. Boasting a client list that
includes Chinese government offices, top Chinese companies, and the US
organisations NBC and NFL, among others, Lenovo seems intent on maintaining and
building its business through an ability to supply high-quality customised
products for the mass market with a relatively short turnround time.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo has located its
management headquarters in the US and its global marketing centre in India,
although its manufacturing base remains in China. Lenovo operates from
facilities in Beijing, Raleigh (North Carolina), Singapore and Paris, and it
has research centres in Japan, China, and the US. Through Legend Holdings, it
has a good process and business methods after allocating these resources. As
well as technological innovation, the competitiveness of a global company
relies to a large extent on innovative business methods.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo is present in the IT
industry, where its products include desktop and notebook PCs, workstations,
servers, storage drives and IT services. It also offers IT management software
under the ThinkVantage name. Lenovo produces desktops, laptops, servers,
hand-held computers, imaging equipment and mobile phone handsets. Lenovo also
provides information technology integration and support services, and its QDI
unit offers contract manufacturing. Lenovo also offers Internet access.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In order to maintain its
profile among small and medium-sized enterprises and individual consumers, the
development of its brand is especially important to Lenovo. It should promote
the brand by using innovative and high-quality products, and it should also put
a great deal of money into brand publicity.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo has both national and
regional distribution networks, and it has made efforts to expand into the
small and medium-sized enterprise markets, and to develop the overseas small
enterprise market by leveraging on double business mode. As an international
enterprise Lenovo had its global marketing centre in India.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo has been actively
sponsoring world sporting events in recent years. In 2004, Lenovo sponsored the
Williams F1 Formula One team and in 2007 it sponsored the National Basketball
Association (NBA). In 2006 Lenovo used the Brazilian soccer star Ronaldinho
Pummy to promote its new products. The company was also chosen to design the
torch for the 2008 Beijing Olympics. The curly design on the torch is based on
a traditional Chinese representation of clouds. It is clearly based on
symbolism and also appears to have been inspired by the shape of a traditional
Chinese scroll.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284599"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Most Lenovo products are made
within China, and the company does not sell imported products. Based in the
Chinese domestic market, Lenovo won its initial success by competing with the
established foreign players and promoting the development of a national IT industry.
It has introduced the ThinkPad R61 and T61 notebook PCs, which are the first
notebooks to use the new Santa Rosa platform from Intel. Lenovo has
successfully completed a reform of its corporate ownership by transforming
itself from a state-owned enterprise into a corporation with a modern corporate
governance structure.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo also has manufacturing
facilities in Beijing, Huiyang, Shanghai and Shenzhen (all in China) and
Pondicherry (in India). Lenovo exports its products world-wide. Lenovo has
previously sold servers in China under the SureServer brand, but it is now
breaking out of its home market for the first time.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company has become the
biggest domestic manufacturer of PCs and distributor of third-party products
through its wholesale business. It does not produce stock for other
manufacturers. Lenovo expects that its laptop sales, excluding those of
Thinkpad, will grow by 60% as young students choose their models. Lenovo’s
laptops will be welcomed by the market with functions including a high-definition
video player, a large hard disk (250 GB) and facial recognition.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo Group Ltd will launch
its first ultra-mobile personal computer (UMPC) in August 2009 to compete with
Asus and Hewlett-Packard in the small PC market. Lenovo’s new UMPC models, called
S9 and S10 (with 9- and 10-inch screens), are expected to sell at prices in the
rage of RMB 2,999–3,999. Unlike Asus’s first-generation EeePC, which features
small-capacity solid-state hard disks, Lenovo’s UMPCs feature a hard disk with
a 120 gigabyte capacity and a Windows XP operating system.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Among the new technologies
utilised by the IdeaCentre K210 is the VeriFace TM3 facial recognition
technology that allows the user to log in by having the camera recognise
his/her facial image. The K210 is the only desktop PC that offers this
distinctive feature, and it also features an anti-microbial keyboard that uses
special material to inhibit bacterial growth. This is especially helpful for
families in which many people use the same keyboard and are concerned with
“keyboard germs”.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo is introducing the
ThinkPad R61 and T61 notebook PCs. Lenovo has announced that it will begin
selling laptops to business and private customers with preinstalled Linux.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284600"><span lang="EN-GB">Summary 3 Lenovo (China) Ltd: Production
Statistics 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Location <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Brand<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Annual
production<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Beijing<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Lenovo<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">> 29.7
million units<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Beijing<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">IBM<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">> 10.3
million units<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<br /></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Sources: Trade press, company research, trade
interviews</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284601"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company’s core business
ranges from computers to IT services, it leads the market in laptops and
desktops, and it markets a narrow product portfolio. Lenovo retreated from the
digital cameras sector, since it found it hard to compete with Japanese brands
even in the domestic market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Lenovo’s products have focused
on both the middle market and the high end. Lenovo prodicts are targeted on the
mid-range market while laptops made under the IBM brand are premium productss.
In other markets for consumer electronics products, such as mobile phones, the
company has focused more on the low end.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is leading the
market in both laptops and desktops, with respective shares of 35.3% and 27.2%
in 2007, which is all the more remarkable since the competition in China is
relatively fierce. The company’s market share in laptops increased since its
prices are very competitive and the design of Lenovo branded laptops is similar
to that of laptops produced under the IBM brand. Its market share in desktops
is declining, however, since consumers have many options when buying desktops
while Lenovo cannot offer any overwhelming advantages in this sector.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is typically a
leader in innovation in the laptops market, and it has very strong R&D
teams both in China and overseas. The group has research centres in Yamato (in
Japan), in Beijing, Shanghai and Shenzhen (in China), and in Raleigh, North
Carolina. The company has spent a lot money on new product development, and
many other players are following Lenovo’s lead.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is interested in
leading the market in computers, and it is making efforts to enlarge its
distribution network and presence within China through cooperation with a range
of local dealers that it formerly regarded as its profit eaters.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The group’s performance was
driven by strong growth in sales of notebook computers to both consumer and
small enterprise segments. As the disposable incomes of domestic consumers have
increased, the company has positioned itself in the fastest-growth and more
mature market segments.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc229284602"><span lang="EN-GB">Summary 4 Lenovo (China) Ltd: Competitive
Position 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
share (%)<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Desktops<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">27.2<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Digital
cameras<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3.2<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Mobile
phones<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1.9<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Laptops<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">35.3<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
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<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-11685557052398841932014-05-11T06:10:00.001-07:002014-05-11T06:10:09.753-07:00 Hitachi Ltd - Consumer Electronics - Japan<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB">Hitachi Ltd - Consumer Electronics -
Japan</span></div>
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<h1 style="text-align: justify;">
<span lang="EN-GB">Hitachi Ltd</span></h1>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548003"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">After its structural reform in
2005, Hitachi Ltd now focuses on creating ubiquitous value (uValue) which
interconnects business, lifestyle and communities. Hitachi Ltd will seek to
achieve higher sales and profitability during the forecast period and it will
do this by leveraging its research and development efforts toward the
generation of profit. The company expected to achieve 5% profit improvement by
2008.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Faced with deteriorating
earnings, the company was determined to cut costs by improving its
manufacturing capabilties. Hitachi engaged in a new corporate strategy under
the theme of “collaborative creation
profits.“</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Through the steady execution of
its new initiative during the forecast period, Hitachi is expected to achieve a
consolidated operating margin. There remains a need, however, for appropriate
restructuing measures in order to ensure the company’s growth.</span></div>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548004"><span lang="EN-GB">Key
Facts</span></a></h2>
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<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi is expects to perform
well in the consumer electronics industry, given its appropriate positioning.
The company wants to take its long-developed infrastructure and create optimal
value, or ”uVALUE,” for its customers, combining its experience, knowledge and
expertise for use in a broader range of businesses.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi faces the challenge of
finding a wider consumer base for its
digital consumer electronics products, including plasma and LCD
flat-panel TVs, LCD projects, HDD/DV recorders, mobile phones and optical disk
drives. Hitachi has recently introduced its new generation of audio/visual
devices that incoporate digital terrestial broadcasts.</span></div>
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<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548005"><span lang="EN-GB">Summary 1 Hitachi Ltd: Key Facts</span></a></h5>
</div>
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<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Hitachi Ltd<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
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<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6-6
Marunouchi 1-Chome, Chiyoda-ku, Tokyo 100-8280<o:p></o:p></span></div>
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<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+81-3-3258-1111<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+81-3-4564-4074<o:p></o:p></span></div>
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<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">WWW:<o:p></o:p></span></div>
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<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.hitachi.co.jp<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Manufactures
plasma and LCD flat-panel TVs, LCD projects, HDD/DV recorders, mobile
phones, mobile computers and optical
disk drives<o:p></o:p></span></div>
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<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
Hitachi Ltd</span></div>
</div>
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<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548006"><span lang="EN-GB">Summary 2 Hitachi Ltd: Operational Indicators</span></a><span lang="EN-GB"> </span></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
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<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(¥ in billions)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1,280.3<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1,305.7<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">1,506.0<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(¥ in millions)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.7<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(35.8)<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">45.7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
Employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">34,458<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">34,458<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">41,690<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Hitachi Ltd company
reports, Euromonitor International estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548007"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi Ltd is part of the
Hitachi Group and one of the key players in the consumer electronics market.
Hitachi is well-positioned in the in-home and portable consumers electronics
sector, as its core business and production competencies allow it to
successfully address the continuing demand of Japanese consumers for products
such as plasma and LCD flat-panel TVs, LCD projects, HDD/DV recorders, mobile
phones, mobile computers and optical disk drives.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2006, earnings declined in
consumer electronics due to lower sales prices for flat-panel TVs and DVD
recorders.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company established the
Hitachi Research and Development Corporation for research China, to further
support the business.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi Ltd maintains regional
distribution systems concentrated in key Japanese cities.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548008"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi Ltd supplies the
domestic market from production facilities inside Japan. The company exports
some products to markets in North America, Europe and China.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">It maintains production
operations outside the country, as well. In 2006, Hitachi opened new production
operations for digital flat-panel televisions in the Czech Republic and in
Malaysia.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi supplies LCDs and HDDs
to other companies.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548009"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi positions itself in the
high end of the market. In 2006, the company posted a volume share of nearly 2%
in the Japanese consumer electronics sector, ranking 13th among key players.
This share remained steady over the review period due to the effectiveness of
restructuring process the company underwent and courtesy of the wider product
portfolio it engaged.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2006, Hitachi showed losses
in the HDD, LCD panel and flat-panel TV subsector due to high production costs.
Nevertheless, there is a plan to increase sales of LCD for TVs, focusing on
small and medium-sized LCDs. Hitachi is considered one of the innovators in the
market. In 2006, the company introduced IPS (In-Plane Switching) technology
which enables a display to be seen even at an angle.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2006, Hitachi initiated a
joint venture with Toshiba and Matsushita to mass produce large LCDs for TVs.
This means that, while it tries to maintain its leadership position in the
market, it must also embark on some niche positioning to survive, deriving
stronger share in a limited number of subsectors.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi has positioned itself
in the most dynamic areas in the market, including digital televisions,
portable cameras and portable computers. The increasing demand for such
products drove growth in Hitachi’s market share during the review period.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hitachi Ltd recently expanded
its operations into other markets, including information infrastructure. In
2006, it produced radio frequency identification (RFID) chips or “u-chips,”
that included the finger vein authentication systems for bank ATM machines.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc196548010"><span lang="EN-GB">Summary 3 Hitachi Ltd: Competitive Position 2006</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Subsector <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
Share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Televisions
and projects<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.6 <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">TV and
VCR/DVD combinations<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">12.4 <o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Desktops<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7.1 <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Camcorders<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9.4 <o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
media players<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8.3 <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Laptops<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9.6 <o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">4<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Hitachi company reports,
Euromonitor International estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-16965047054936124692014-05-11T06:07:00.000-07:002014-05-11T06:07:09.358-07:00Hewlett-Packard (Canada) Ltd - Consumer Electronics - Canada<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Hewlett-Packard (Canada) Ltd - Consumer
Electronics - Canada</span></div>
<br />
<div class="MsoNormal">
<br /></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Hewlett-packard (canada) Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213745"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In recent years,
Hewlett-Packard has expanded beyond its traditional role of supplying computers
and printers and is now being increasingly recognised by Canadian consumers as
an important supplier of digital cameras, photo printers and televisions.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Recently, the company was in
the news because of illegal activities involving the investigation of
high-level leaks of confidential HP information. While the media scrutiny has
so far not had any great impact on retailer or consumer sentiment, the company
is no stranger to high-level controversy. Hewlett-Packard’s former CEO, Carly
Fiorina, was forced from her position in 2005 and replaced by Mark Hurd.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">While Miss Fiorina left her mark
at Hewlett-Packard largely through her controversial acquisition of Compaq in
2002, Mr. Hurd was quick to announce a major cost-cutting initiative at HP,
which has so far proven successful in bringing the company’s costs closer to
those of its competitors.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213746"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213747"><span lang="EN-GB">Summary 1 Hewlett-Packard (Canada) Co: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Hewlett-Packard
(Canada) Co<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5150
Spectrum Way, Mississauga, Ontario
L4W-5G1 Canada<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+1(905)
206-4725 <o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+1 (905)
206-4739<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">WWW:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.hp.ca<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">In-home and
portable consumer electronics <o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213748"><span lang="EN-GB">Summary 2 Hewlett-Packard (Canada) Co:
Operational Indicators</span></a><span lang="EN-GB"> </span></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2003<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(Canada)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">C$3.0
billion <o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">C$3.1
billion <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">C$3.5
billion <o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
Employees (company-wide)<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">142,000<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">151,000<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">150,000<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research,
Euromonitor International estimates</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Net sales for Canada are
estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213749"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hewlett-Packard (Canada) Co,
was established in 1961, and is a wholly owned subsidiary of California-based
Hewlett-Packard Company. The company is primarily involved in four business
groups in Canada including customer solutions, imaging and printing, personal
systems and technology solutions.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">A major turning point for the
company was its May 2002 acquisition of leading rival, Compaq Computer. The
acquisition helped HP significantly expand its product and service offerings,
while improving its competitive position in the Canadian market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hewlett-Packard’s Canadian
operations generated an estimated C$3.5 billion in revenue in 2005. Overall,
the company’s revenue in 2005 reached US$86.6 billion. The Compaq purchase was
a key factor behind Hewlett-Packard’s dramatic increase in its overall revenue
since 2001, which stood at US$45.2 billion.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Part of the company’s recent
financial success stems from Hewlett-Packard’s decision in July 2005 to
restructure the company, which included the eventual termination of 14,500 jobs
worldwide. The company claimed that this move would save US$1.9 billion
annually and bring costs closer to those of its competitors.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213750"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With Hewlett-Packard’s
September 2006 acquisition of Calgary, Alberta-based VoodooPC, HP will for the
first time be manufacturing high-end gaming PCs in Canada. Hewlett-Packard will
form a separate business unit within its Personal Systems Group focused on the
gaming industry. The company also plans to maintain VoodooPC's current
distribution model and brand name along with its marketing, sales, support and
development operations.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Other Hewlett-Packard products
available in Canada are imported primarily from the US and Asia.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213751"><span lang="EN-GB">Summary 3 Hewlett-Packard (Canada) Co:
Production Statistics 2005</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Location <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Brand<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Annual
production<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Calgary, Alberta<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Voodoo<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">n/a<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research, trade
interviews</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213752"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Over the years, Hewlett-Packard
and its archrival Dell have battled for top spot as the leading computer
supplier in the world. Hewlett-Packard surpassed Dell as the leading shipper of
computers worldwide during the third-quarter of 2006. However, Dell retained
its lead in Canada due to its strong position in the corporate market even
despite the company’s recent troubles with laptop battery recalls.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Hewlett-Packard’s acquisition
of Canadian-based VoodooPC in September 2006 is intended to position HP as a
major player in the growing gaming PC market. The move pits HP directly against
Dell, which recently purchased Miami-based Alienware, a maker of high-end gaming
PCs. Although representing a niche segment of the industry, these high-end
computers offer high margins.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Looking to expand its strong
brand name into the wider consumer electronics market and to take advantage of
the growing demand for flat panel televisions, Hewlett-Packard announced in
August 2004 that it was entering the television market. A particular feature of
HP’s television strategy is the inclusion of Wi-Fi networking, which can
wirelessly connect with the home computer and play stored videos,
high-definition television shows, digital images, and music. The MediaSmart
television is being exclusively offered by Best Buy Canada along with other HP
brands. HP hopes its wireless television strategy will help to differentiate
its televisions from the hundreds of models already on the market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In the digital camera arena,
Hewlett-Packard is trying to market the complete photo experience to consumers.
The company refreshed its line of digital cameras in 2006 with a variety of new
models, including its first ten-megapixel camera. When it comes to printing
photos out, HP is offering a variety of options, including its own brand of
photo printers and the growing retail presence of HP-branded in-store kiosks.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The declining PDA market forced
Hewlett-Packard into the growing smart phone segment with its iPAQ brand. The
company showed that it can match the quality and features of the numerous
mobile phone models available on the market. For example, HP’s new iPAQ hw6515
Mobile Messenger offers wireless e-mail, mobile phone capability, GPS
technology, a built-in keyboard, Wi-Fi, Bluetooth and a built-in digital
1.3-megapixel camera.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc172213753"><span lang="EN-GB">Summary 4 Hewlett-Packard (Canada) Co:
Competitive Position 2005</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Subsector <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Computers<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3.9%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Cameras<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7.4%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
Computers<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">30.2%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research, trade
interviews, Euromonitor International estimates</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-8024683373678369572014-05-11T06:06:00.002-07:002014-05-11T06:06:25.665-07:00Epson Poland - Consumer Electronics - Poland<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Epson Poland - Consumer Electronics -
Poland</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Epson Poland</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688319"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson Poland’s (a
subsidiary/branch of Epson Deutschland) main business operations are
concentrated in the printer business (mostly inkjet printers, laser printers, SIDM
printers, large-format printers and related supplies, colour image scanners,
mini-printers, POS systems and other related products. It also focuses on the
visual instruments business (LCD projectors, LCD monitors, label writers and
other products).</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson’s future performance in
Poland seems bright seeing that its operations are concentrated in what is
likely to be a consumer electronics growth sector: printers and projectors.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson’s operations in Poland
will remain focused on the production and sales of projectors and printers. Its
main challenge will be to convince Polish consumers that buying photo printers
is worth the cost because of their high quality. It is likely that Epson will
continue to expand its sales because it stands to benefit from the digital
technology revolution currently taking place, especially in the camera
industry. It is highly likely that sales of photo printers will grow in the
future by 2-3% yearly.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688320"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688321"><span lang="EN-GB">Summary 1 Epson Poland: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Epson Poland<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">ul. Obozowa
61,01-418 Warszawa (this is only a branch- the main department is in Germany)<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+48 22 375
75 16<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+48 22 375
75 01<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">http://www.epson.pl/<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">printer
business: mostly inkjet printers, laser printers, SIDM printers, large-format
printers and related supplies, color image scanners, mini-printers, POS
systems and related products; visual instruments business<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, Trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688322"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson Poland is a part of Epson
Deutschland which is, in turn, a part of Seiko Epson Corp located in Tokyo,
Japan.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson’s operations in Poland
are growing progressively and it plans to maintain its current place as one of
Poland’s four leading printer companies (along with Canon, HP and Lexmark) </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sales of Epson equipment in
Poland remained relatively stable during the review period. This was caused in
large part because Epson has been able to establish itself as the specialist in
photo printing in Poland. Epson’s labour force in Poland has also remained
stable.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson Poland’s sales are
national in scope and like most other large printer companies, they are
concentrated in core urban areas such as Warsaw, Wroclaw, Pozanan, Lodz, Krakow
and the tri-city region of Sopot, Gdynia and Gdansk.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688323"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson Poland imports all of its
products from abroad. The main reason for this is that Epson Poland is run as a
subsidiary of Epson Deutschland. Therefore, Epson Poland does not export any
products abroad and its operations are concentrated exclusively on the Polish
printer market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson does not have any
manufacturing operations in Poland, however, despite this fact sales of its
products, particularly photo printers, are estimated to increase by 7-8%
yearly.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson’s presence in the Polish
market stems from its willingness to establish itself as one, if not the,
leading corporation in the sale of photo printers.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688324"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson Poland’s core businesses
are concentrated exclusively in the consumer electronics sector, especially in
the sale of projectors and printers. Its market portfolio is therefore quite
narrow.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In comparison to its main
rivals in the printer subsector (HP, Canon and Lexmark) Epson’s products remain
of very high quality but are relatively expensive. In the projector subsector
Epson continues to be challenged by its three primary competitors: BenQ, ACER
and NEC. Its projectors are, however, highly priced.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson’s overall share of the
Polish printer market is 7%. Its share of the Polish projector market is
approximately 10% (2006).</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In the projector subsector,
Epson’s volume sales fell by 6.2% when compared to 2005. However, Epson has
achieved steady 2-3% growth in the photo printer subsector and is planning to
increase its share of the market in the future.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In the photo printer sector
Epson is seen as being an innovator in that they are the first corporation to
have produced photo printers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Epson’s position in the Polish
market seems stable for the time being despite the fact that it is facing serious
competition from its major rivals who are able to provide more low-end, cheaper
printers for Polish consumers. In order to remain competitve in Poland, Epson
will have to continue to improve the quality of its products in order to remain
the leader in sales of more high-end printers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">At the current moment, sales of
photo printers in Poland remain relatively low. However, this is due in part
because Polish consumers continue to have their photos developed at photo labs
rather than buy photo printers. However, should photo printing become cheaper,
sales in Poland will undoubtedly increase.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc202688325"><span lang="EN-GB">Summary 2 Epson Poland: Competitive Position
2006</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
share (%)<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Projectors<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">10.0<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">4<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Photo
printers<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">-<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">4<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-61710773757982136612014-05-11T06:05:00.002-07:002014-05-11T06:05:37.337-07:00Canon Inc - Consumer Electronics - Japan<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Canon Inc - Consumer Electronics - Japan</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Canon Inc</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345036"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon aims to strengthen
existing business, expand operations through diversification as well as
identify next generation products to assure higher sales beyond 2010, while
maintaining a high profit margin structure. Improving future performance would
mean joining the ranks of the global top 100 companies by 2010, which would
translate to ¥6,000 billion and net income to sales ration of 10% or more. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon wants to head towards the
accomplishment of the Excellent Global Corporation Plan which focused on higher
profits, offering attractive and timely products and effectively reducing
costs. It pursues key innovation activities, such as strengthening supply chain
management, increasing in-house production, enhancing automated production and
improving the efficiency procurement process in order to reduce costs.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">While experiencing favourable
consumer market demands in the domestic market, Canon’s main challenge stems
from the international setbacks which include the increase in prices of raw materials
and fuel costs and the slowdown in the US economy. Demands in Europe and China
turned our brisk. Canon has lost its battle to be ranked in the overall
consumer electronics market due to its focus on portable electronic products.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345037"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345038"><span lang="EN-GB">Summary 1 Canon Corporation: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Canon
Corporation<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">30-2,
Shimomaruko 3-chome, Ota, Tokyo<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(033)
758-2111<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">0354829680302<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">http://www.canon.com/<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">The Company
is a manufacturer of digital multifunction devices plain paper copying
machines, laser beam printers, inkjet printers, cameras and steppers.<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: 2008 Canon Corporation, 2008
Euromonitor from trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345039"><span lang="EN-GB">Summary 2 Canon Corporation: Operational
Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥3,754,191<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥4,156,759<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">¥4,481,346<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">384,096<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">707,033<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">756,673<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">115,583<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">118,99<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">131,352<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: 2005-2007 Canon Corporation annual
report, 2008 Euromonitor estimates</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Consolidated data (domestic and
international operations) so, may not reflect the domestic standing of the
company in the CE market</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345040"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon Corporation is a Japanese
multinational corporation that specialises in imaging and optical products,
including cameras, photocopiers and computer printers. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Although Canon is active in the
market for cameras and computer printers, it is also involved in other markets
such as analogue and digital copiers, and it has a line of digital
multifunction devices. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2004, Canon Corp ventured to
the digital displays market by teaming up with Toshiba to develop and
manufacture flat panel televisions based on SED, a new type of display
technology. The joint venture company was called SED Inc.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In January 2007, Canon bought
Toshiba's share of the joint venture following litigation from
Nano-Proprietary, Inc, which claimed Canon breached a license agreement by
sharing technology licensed to Canon with the joint venture company.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon acquired majority
ownership of Tokki Corporation and expects the latter’s advanced technology
related to production equipment for organic light-emitting diode (OLED)
displays to contribute considerably toward the development of Canon products.
The company also reached an agreement with Hitachi Ltd to acquire shares with
the aims of advancing display technologies, ensuring stable procurement of LCD
panels used in Canon products, accelerating its OLED display development and
facilitating product development. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Recognising the importance of
the workforce as key to the success of the efficient production and operation
of the company, Canon Corp has increased its labour force. This is also part of
the on-going drive of the company towards the engagement of other potential
market segments, which need the skills of new employees.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345041"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon Corp has 37 manufacturing
companies both in Japan and overseas and supplies the local market from within
country. The company maintains a non-disclosure policy, however, on its
production data.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon increased it production
to meet growing demand for its products worldwide and put considerable amount
of weight on the expansion of its production facilities based on a long-term
perspective. In Vietnam, Canon completed construction of its second inkjet printer
plant in 2007 and commenced full-scale operations in 2008. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">It completed a construction of
a facility for inkjet cartridge production at Oita Canon Materials Inc in Japan
in 2007. Canon raised the production capacity of interchangeable single lens reflex
(SLR).</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">It has taken steps to expand
production capacity for inkjet printers. Canon made plans to build a new plant
in Hita, Oita in 2008. At Canon Precision Inc. in Aomori, Japan, the Company
began construction in 2007 of a plant to manufacture toner cartridges for
printers and copying machines. Commencing operations in 2008, the plant
incorporates automated assembly lines to significantly raise productivity
levels.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon exports to other regional
markets such as North America, Europe, Latin America, Southeast Asia and Russia
but maintains export preferences from region to region. Sales of medium- and
high-grade MFPs stayed on course in Japan and Australia, with robust results in
the Americas, Europe and Asia for SFPs and low-end MF. In laser beam printers
(LBPs), Canon aggressively exported to North America, Europe, China, India, the
Middle East, Russia and Eastern Europe,</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon also is taking major
steps to bolster in-house production of Complementary Metal Oxide Semiconductor
(CMOS) sensors, a key component in digital cameras and digital video
camcorders. Specifically, Canon will establish a new facility for CMOS
development through production in Kawasaki, Japan.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345042"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon is poised towards
expanding digital single lens reflex (SLR) camera market, as well as the
compact digital camera, copy machine and laser beam printer (LBP) markets. It
markets a wide product portfolio and positions itself in the high end of
market. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is strengthening
its activities in the development of such key components and devices as CMOS
sensors and DigitalImagingIC (DIGIC) imaging processors for digital cameras and
IR controllers for multifunction devices (MFDs). Further enhancing and
accelerating development, the company successfully incorporated such key
components and devices into new products throughout 2007.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon ranked 9th in the overall
consumer electronics market in Japan in 2007, reflecting 1.9% of the total
volume demands.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">By leveraging Canon’s strengths
in advanced technologies for optics, sensing, image processing, simulation and
software, the company was able to increase shares of digital cameras, buoyed by
the introduction of beginner and mid-level models. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon successfully increased
its market share in compact digital cameras as well as a sound growth in
digital video cameras. In 2007, the market for inkjet printers continued to
shift from single-function printers (SFPs) to multifunction printers (MFPs). As
a result, MFP sales increased primarily on a unit basis, while the SFP market
contracted in excess of expectations. Against this backdrop, unit sales of
Canon’s inkjet printers increased slightly</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As an innovator in the market,
Canon Corp is accumulating technologies and conducting highly advanced research
internally or in collaboration with leading universities and institutes. In
2007 Canon identified medical imaging and robotics as new business domains and
made advanced collaborative research with Kyoto University in Japan with the
aim of developing innovative diagnostic imaging devices.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Canon is interested in both
niche positions and market leadership. In 2007, Canon relies on the innovative
concept of cross-media imaging and a sophisticated combination of input and
output devices in order to increase synergies among Canon’s products and raise
their added value.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">By increasing research and
development expenditure by ¥60 billion from the previous fiscal year to ¥368.3
billion, accounting for 8.2% of net sales, Canon hopes to improve technological
advancements. It also develops and promotes “cross-media imaging”, a concept
that, through interactive connectivity, enables advanced synergies between such
input and output devices such as cameras, printers and displays. Cross-media
imaging allows users to communicate and reproduce a variety of images and
information</span></div>
<div class="MsoNormal" style="text-align: justify;">
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<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228345043"><span lang="EN-GB">Summary 3 Canon Corporation: Competitive
Position 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Sector<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Value share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
consumer electronics<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3.0<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">9<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: 2008 Euromonitor International</span></div>
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Note: Shares for in-home and in-car
were comparably negligible compared to competing brands</span></div>
</div>
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<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-18282059442658772822014-05-11T06:04:00.002-07:002014-05-11T06:04:33.780-07:00 Acer UK Ltd - Consumer Electronics - United Kingdom<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
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<div class="ReportTitle">
<span lang="EN-GB">Acer UK Ltd - Consumer Electronics -
United Kingdom</span></div>
<div class="ReportTitle">
<span lang="EN-GB"><br /></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Acer UK Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615042"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer is aiming to grow its
notebook sales to become the leading global manufacturer in that market and
consolidate that position.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As of late 2008, Acer was on
course to achieve this target, having passed Hewlett-Packard to become the
global market leader in notebook sales. In the UK, however, its position is
still slightly weaker than in the rest of Europe and the company will be
looking to improve it by adopting a more coherent marketing strategy and
developing its products with the strongest reputations.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer faces extremely tough
competition from the other two computer giants, Hewlett-Packard and Dell, who
lead Acer in the overall rankings in the global and UK computer markets. Sales
in the UK have dipped slightly as Acer does not have the brand recognition of
Hewlett-Packard or Dell, although it is still evidently a major player.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615043"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615044"><span lang="EN-GB">Summary 1 Acer UK Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Acer UK Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Acer House,
Heathrow Boulevard III, 282 Bath Road, West Drayton, Middlesex UB7 0DQ<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(+44) 870
853 1000<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">(+44) 870
853 1004<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.acer.co.uk<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Computer
manufacturing<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
company reports, trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615045"><span lang="EN-GB">Summary 2 Acer UK Ltd: Operational Indicators</span></a></h5>
</div>
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<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales
(£ million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">7,114.2<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit
(£ million)<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">199.5<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
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<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5,400<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, company research</span></div>
</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615046"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer UK Ltd is the UK arm of
Acer Incorporated, a public company registered in Taiwan.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company was founded in 1976
under the name Multitech, and it originally sold electronic components and
acted as a consultant on microprocessor technologies.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 1987 the company expanded to
11 employees and changed its name to Acer before beginning to manufacture computers.
It later acquired Texas Instruments in 1997. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer maintains a global
presence with market leadership in 13 European countries and in India. In other
markets, such as Australia, the US and the UK, it is in third place overall.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer’s recent strategy has been
to focus on marketing methods that best utilise its distribution channels, This
has manifested itself in such strategies as the collaboration with Ferrari’s
Formula 1 team to make a laptop that features the Ferrari logo prominently on
its case</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company is continuing to
contract its workforce in order to maximise margins.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer has a national
distribution network.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615047"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer supplies the UK market
from abroad, importing most of its goods as it has outsourced most production
to its own manufacturing arm, Wistron Corporation. Wistron has a manufacturing
centre in Brno, Czech Republic, which supplies most of the European market for
Acer.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Wistron has offices and
manufacturing centres throughout the world, which supply Acer’s extensive market
including all of Asia, Europe, Australasia and North America. Wistron is one of
the top 20 manufacturing companies in Taiwan.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615048"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer is purely a computer
manufacturer, which perhaps has more of a reputation for laptops in the UK, but
it also has a strong record in desktops. As with many leading computer
companies, this is not regarded as a narrow portfolio despite the concentration
on the computing sector to the exclusion of all other products. This obviously
reflects the particularly complex and competitive nature of computer design.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer maintains its position
across all market segments, but for the most part, like its competitors Dell
and Hewlett-Packard, its products are aimed at the middle market. It is
difficult to sustain leadership of any type in the computers sector without a
strong presence in the middle and low end of the market, since computers are
generally one of the more expensive products in consumer electronics.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company’s market share in
consumer electronics as a whole was 0.16% in 2007, which put it in forty-fourth
position the overall list. In computers, however, Acer was in tenth place
overall and in laptops it held sixth place with a market share of 5.75%. This
is a disappointing performance by Acer’s global standards, and that is why the
company is focusing particularly on strengthening its position in the UK as its
weakest-performing European market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Acer’s market share has in
general been stagnant, but it will be worried by its slight loss of share in
its flagship notebook market, from 5.80% in 2006 to 5.75% in 2007.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Although the company is an
innovative designer in its own right, it has also been accused of copying other
companies’ patents and designs in the past, which slightly dented its market
standing.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As a laptops specialist, Acer
will certainly hope to benefit from the forecast good health of that subsector.
Laptops are forecast to overtake desktops as the more popular computer purchase
in 2009 and already constituted 48.9% of the market by volume in 2008. With
this trend forecast to continue, Acer will no doubt see an opportunity to
increase its market share while its other competitors will tend to divide their
energies more between desktops and laptops.</span></div>
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<br /></div>
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<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228615049"><span lang="EN-GB">Summary 3 Acer UK Ltd: Competitive Position 2007</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Product
type<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
share (%)<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Computers<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2.64<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">10<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Laptops<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5.75<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="ReportTitle">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-18679722595449394452014-05-11T06:03:00.002-07:002014-05-11T06:03:41.465-07:00 Research in Motion Ltd - Consumer Electronics - Canada<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<br /></div>
<br />
<div class="ReportTitle">
<span lang="EN-GB">Research in Motion Ltd - Consumer
Electronics - Canada</span></div>
<div class="ReportTitle">
<span lang="EN-GB"><br /></span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Research in Motion Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670661"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">While the BlackBerry is
expected to remain the leading smartphone choice for enterprise users in
Canada, Research in Motion (RIM) is looking at expanding its presence among
Canadian consumers, in particular high-end consumers. In fact, over the next
several years, Apple and RIM will be targeting the same customer base. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">However, the current battle
between Apple and RIM can also be viewed in a larger context as an emerging
showdown between Apple and RIM smartphones against conventional mobile phones,
manufactured by Nokia, Samsung, and Motorola. The projected increase in
smartphone demand is expected to provide both Apple and RIM with strong growth
opportunities at the expense of well-established mobile phone players.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">It was reported that around 65%
of current smartphone owners in Canada would consider to purchase another
“smart” model as their next phone. While smartphones will continue to grow in
popularity, their corresponding monthly service charges are definitely not a
hit with consumers. At present, smartphone owners pay about double for their
monthly services ($97 per month) compared to owners of “regular” mobile phones
($51 per month). Unless, monthly services for smartphone plans become more
affordable for Canadian consumers, this discrepancy in pricing plans may have
the potential to dampen demand for BlackBerry devices. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670662"><span lang="EN-GB">Key
Facts</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670663"><span lang="EN-GB">Summary 1 Research in Motion Limited: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name
of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Research in
Motion Limited<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">295 Phillip
Street, Waterloo, Ontario N2L 3W8, Canada<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">+1
519-888-7465<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.rim.com<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Portable
consumer electronics<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from
Company reports, Trade press</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670664"><span lang="EN-GB">Summary 2 Research in Motion Limited:
Operational Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2008<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Revenue (Canadian sales – US$ million)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">$222.5<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">$438.3<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">$887.0<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net
profit (company wide – US$ million)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">$631.5<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">$1,293.8<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">$1,892.6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of
employees (company wide)<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">6,254 <o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">8,387<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">12,800<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Company research</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670665"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Since its founding in 1984, RIM
has emerged to become one of Canada’s leading high-tech companies. The company
designs, manufactures and markets wireless solutions. RIM provides integrated
hardware and software solutions for access to time-sensitive information
including email, phone, short message service, Internet and intranet-based
applications. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Based in Waterloo, Ontario, RIM
operates offices in North America, Europe and Asia Pacific. The company’s
common shares are listed on the Nasdaq and the Toronto Stock Exchanges.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">RIM’s primary revenue stream is
generated by the BlackBerry wireless solution, which is comprised of Blackberry
smartphones, software, and services.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As of 2009, the BlackBerry
subscriber base stood at 25 million users worldwide.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sales within Canada amounted to
US$887 million for the 2009 fiscal year (ending February 28, 2009). This is a
102% increase from the previous year. Canadian sales however only accounted for
8.0% of the company’s total revenue in fiscal 2009.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As of February 28, 2009, RIM
had approximately 12,800 full-time employees.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670666"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Production of RIM’s mobile
devices takes place in the company’s Waterloo, Ontario facility. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In 2007, the company expanded
its manufacturing facility by 50,000 square feet to a total of 242,000 square
feet so it could meet ongoing demand for its mobile products.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670667"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Although RIM’s Blackberry
smartphones have been available on the Canadian market for several years now,
it was the launch of the Apple iPhone in July 2008, which helped to reshape the
smartphone market in Canada as consumer interest in smartphones took off. While
smartphones have seen their prices drop steadily in 2008, they are making up an
increasingly larger share of overall mobile phone sales.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">RIM currently markets various
models of its smartphones, including the BlackBerry Storm Series, BlackBerry
Bold, BlackBerry Curve Series, BlackBerry Pearl Flip Series, BlackBerry Pearl
Series, BlackBerry 8800 Series, and BlackBerry 8700 Series. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With about 5,000 of the
company's total workforce devoted to R&D, RIM places high importance on
developing new products. In fact R&D expenses have grown dramatically,
increasing from US$359.8 million in fiscal 2008 to US$684.7 million in fiscal
2009.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In October 2008, RIM aimed its
sights directly at the Apple iPhone with the launch of its BlackBerry Storm -
the company’s first touchscreen model. In fact, the Storm incorporates many of
the popular user-friendly features of the consumer-oriented iPhone. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In addition to RIM’s foray into
the touchscreen realm, the company also launched the BlackBerry App World in
April 2009, which allows users to download a wide range of applications
directly from their BlackBerry smartphone. RIM is trying to duplicate Apple’s
success in providing numerous applications for iPhone users. The extensive
selection of easily downloadable applications has been a key factor behind the
success of the iPhone in Canada.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">While many of the traditional
mobile companies such as Samsung and Nokia all offer smartphone selections, the
real battle for this market segment is between Apple and RIM. Traditionally,
RIM has focussed its smartphone offerings to the corporate sector, but this is
starting to change as the company targets mainstream consumers. In fact, during
the fourth quarter of the company’s 2009 fiscal year, RIM added 3.9 million
subscribers worldwide, of which 70% were non-enterprise customers. Apple on the
other hand has from the beginning targeted the consumer segment given the
device’s robust entertainment features. </span></div>
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<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc230670668"><span lang="EN-GB">Summary 3 Research in Motion Limited:
Competitive Position 2007</span></a></h5>
</div>
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<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Subsector<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Volume
share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Mobile
Phones<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3.5%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">5<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="ReportTitle">
<span lang="EN-GB">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-22039596802027748222014-05-11T06:02:00.003-07:002014-05-11T06:02:54.227-07:00Sanyo Electric Co Ltd - Consumer Electronics - Japan<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="ReportTitle">
<span lang="EN-GB">Sanyo Electric Co Ltd - Consumer
Electronics - Japan</span></div>
<h1 style="text-align: justify;">
<span lang="EN-GB">Sanyo Electric Co Ltd</span></h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451455"><span lang="EN-GB">Strategic
Direction</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo is expected to perform
better after drastic structural reforms needed to clearly define its management
plan. It wants to move towards becoming a leading provider of environment-and
energy-related products and services, in line with its Medium-Term Management
Plan. This is in line with the “Sanyo Evolution project.”</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">It is facing the challenge of
finding the most appropriate structural reforms in audio-video products and
home appliances and trying to offset loses by concentrating its management
resources on its core businesses, such as power solutions, Heating-Ventilation
and Air Conditioning (HVAC) products and commercial equipment and personal
mobile devices.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As long as Sanyo can sustain
efforts to push forward with structural reforms, such as streamlining, rebuilding
and growing, the company should emerge as a successful market leader in the
industry.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451456"><span lang="EN-GB">Key
Facts</span></a></h2>
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<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451457"><span lang="EN-GB">Summary 1 Sanyo Electric Co Ltd: Key Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Full name of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Sanyo Electric Co Ltd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">5-5, Keihan-Hondori 2-chome, Moriguchi City, Osaka 570-8677,
Japan<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">+81 6 6991 1181<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">+81 6 6992 0009<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">WWW:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">www.sanyo.co.jp<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Power solutions, HVAC products and commercial equipment,
personal mobile devices, televisions and projectors, camcorders and portable
media players<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Euromonitor International from Sanyo
Electric Co Ltd</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451458"><span lang="EN-GB">Summary 2 Sanyo Electric Co Ltd: Operational
Indicators</span></a><span lang="EN-GB"> </span></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2003<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2004<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Net sales (millions)<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2,182.6<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2,508.0<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2,484.6<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Net profit (millions)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">(61.6)<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">13.4<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">(171.5)<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Number of Employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">79,025<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">82,337<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">96,023<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Sanyo Corp annual
reports</span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451459"><span lang="EN-GB">Company
Background</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo Electric Co Ltd is an
independent company, which maintained a presence in televisions and projectors,
camcorders and portable media players subsectors. It is also present in the in-car
media and navigation systems among others. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo’s overall strategy is
directed towards achieving the goals of its Lifestyle Program and realise its
"Think GAIA" vision. It aims to establish a clear global management
structure, which will lead to quicker decision making and clarify profit
accountability. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo has regional
distribution, concentrated in key cities in Japan. In terms of international
operations, the company plans to transfer its TV business headquarters to its
main market, North America, and form a global management system. Sanyo has been
executing the restructuring mainly focused on its TV business. As a part of
that, Sanyo decided to close its Tudela factory in Spain held by Sanyo Espana,
SA.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">To further concentrate Sanyo’s
strengths in its core businesses, it closed down the manufacturing of regular
DVD player (except for portable ones), DVD recorder and VCR businesses by
merging Sanyo Echnosound Co Ltd in January 2006 to Sanyo Electric Co Ltd. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451460"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo’s production is done outside
Japan. In 2005, the company plans to reorganise its overseas production bases
and restructure the sales system in Japan, through the identification of
unprofitable models, domestic sales reforms and cost structure reforms. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo manufacturers its own
brand products to maintain a presence in the Japanese market. In 2005, the
company was left with a surplus of products and therefore decided to decrease
its range of product models and take measures to improve cost competitiveness. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451461"><span lang="EN-GB">Competitive
Positioning</span></a></h2>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Although Sanyo is one of the
active players in the consumer electronics market in Japan, it maintains other
interests other areas as well. In 2005, it was engaged in “photonecs” and
semi-conductor production. </span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Sanyo has a wide product
portfolio but plans to cut non-marketable brands, which may result in a
narrowing of its product portfolio focusing only on some brands and
concentrating on the most profitable areas of the market.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In the course of the company’s
restructuring phase, Sanyo positioned itself at the mid-range of the market. In
2005, its overall share of 1.1% of consumer electronics ranked it twentieth
among the leaders in the market. This however represented a decrease in overall
shares due to tightening market competition brought about by price discounts
among major retailers.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In terms of innovation, Sanyo
merely bandwagons in the consumer electronics market. The launch of the Xacti
DMX-HD1 5 mega pixel digital camera was simply a response to the growing demand
for higher resolution, and its “Gorilla” car navigation system simply follows
the trend for terrestrial broadcasting.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">As a result of its
restructuring, Sanyo is compelled to focus on a more niche positiong. This
means the company is finding products and brands more appropriate to the most
productive subsectors in order to offset losses experienced in the past. Sanyo
derives its share from a strong presence in various subsectors such as
televisions and projectors, camcorders and portable media players.</span></div>
<div class="Bulletindent" style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">At present, the company
positions itself in the fastest growth segments such as digital televisions,
camcoders, and portable media players, as part of its strategy of maintaining
profitable margins. In 2006, Sanyo concluded a basic agreement with Quanta
Computer Inc based in Taiwan in order to standardise product platforms.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5 style="background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc163451462"><span lang="EN-GB">Summary 3 Sanyo Corp: Competitive Position 2005</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 610px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Subsector <o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Share<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Rank<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Televisions and projectors<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">7.2%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">8<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">TV and VCR/DVD combinations<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">11.9%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">3<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Camcorders<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">4.2%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Portable media players<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">5.4%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">In-car media players<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">6.5%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">8<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Navigation systems<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">6.5%<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">7<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.35pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">Other in-car consumer electronics<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">2.6%<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 152.4pt;" valign="top" width="203">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt;">10<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="ReportTitle">
<span lang="EN-GB">
</span></div>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source" style="text-align: justify;">
<span lang="EN-GB">Source: Trade press, Hitachi company reports,
Euromonitor International estimates</span></div>
</div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-85846786609959738982014-05-11T06:01:00.002-07:002014-05-11T06:01:33.046-07:00Samsung Malaysia Electronics Sdn Bhd - Consumer Electronics - Malaysia<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
<span lang="EN-GB">Samsung Malaysia Electronics Sdn Bhd</span></h1>
<div class="MsoNormal">
<b><span lang="EN-GB"> </span>Samsung Malaysia Electronics Sdn Bhd -
Consumer Electronics - Malaysia</b></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="https://www.blogger.com/null" name="_Toc228597010"><span lang="EN-GB">Strategic Direction</span></a></h2>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung aims to be one of the
world's recognised leaders in digital technology through constant innovation,
strategic alliances and excellent R&D facilities from their parent company,
Samsung in Korea.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung is expected to gain a
better market share as it has the knowledge and expertise in the consumer
electronics market. Its range of products is impressive and attractively priced
with advanced features and usage.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Its main challenge in the
electronics industry is to remain competitive as similar and affordable
products manufactured in China enter the market and given the constant
competition from similar companies such as Sony.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="https://www.blogger.com/null" name="_Toc228597011"><span lang="EN-GB">Key Facts</span></a></h2>
<div class="MsoNormal">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5>
<a href="https://www.blogger.com/null" name="_Toc228597012"><span lang="EN-GB">Summary 1 Samsung Malaysia Electronics (SME) Malaysia Sdn Bhd: Key
Facts</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Full name of company:<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Samsung Malaysia Electronics (SME)
Malaysia Sdn Bhd<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Address:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">3B-9-7 Level 9 Block 3B Jln Stesen
Sentral 5 Kuala Lumpur 50470<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Tel:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">603-22636731<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Fax: <o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">603-22636759<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www:<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">www.samsung.com.my<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Activities:<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 228.55pt;" valign="top" width="305">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Global market leader and
manufacturer of consumer electronics, LCDs and various home appliances<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source">
<span lang="EN-GB">Source: Euromonitor
International from company reports, Trade press</span></div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div style="background: #F2F2F2; border-bottom: solid silver 1.0pt; border-left: none; border-right: none; border-top: solid gray 1.0pt; mso-border-bottom-alt: solid silver .25pt; mso-border-top-alt: solid gray 1.0pt; mso-element: para-border-div; mso-pattern: gray-5 black; mso-shading: white; padding: 3.0pt 0cm 3.0pt 0cm;">
<h5>
<a href="https://www.blogger.com/null" name="_Toc228597013"><span lang="EN-GB">Summary 2 Samsung Malaysia Electronics (SME) Malaysia Sdn Bhd:
Operational Indicators</span></a></h5>
</div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="background: #FFFFDD; border-collapse: collapse; border: none; margin-left: 5.0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-pattern: gray-25 yellow; mso-shading: windowtext; mso-table-layout-alt: fixed; mso-yfti-tbllook: 26; width: 609px;">
<tbody>
<tr>
<td style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<br /></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2005<o:p></o:p></span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2006<o:p></o:p></span></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2007<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net sales<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">RM1.1 million<o:p></o:p></span></div>
</td>
<td style="background: silver; border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">RM1.4 million<o:p></o:p></span></div>
</td>
<td style="background: silver; border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">RM2 million<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-left: solid windowtext 1.0pt; border: none; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Net profit<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">> RM700,000<o:p></o:p></span></div>
</td>
<td style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">RM1 million<o:p></o:p></span></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">> RM1 million<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">Number of employees<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.25pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">2,200<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">> 2,200<o:p></o:p></span></div>
</td>
<td style="background: silver; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 114.3pt;" valign="top" width="152">
<div class="MsoNormal" style="margin-bottom: 3.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 3.0pt;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-bidi-font-size: 10.0pt;">> 2,200<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div style="border-top: solid gray 1.0pt; border: none; mso-border-top-alt: solid gray .75pt; mso-element: para-border-div; padding: 0cm 0cm 0cm 0cm;">
<div class="source">
<span lang="EN-GB">Source: Trade
press, Company research</span></div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="https://www.blogger.com/null" name="_Toc228597014"><span lang="EN-GB">Company Background</span></a></h2>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung Malaysia Electronics
(SME) Malaysia is part of a larger group under its parent company, Samsung
Corp, which is established in Korea. Samsung Malaysia Electronics was set up to
cater for the local market in Malaysia as well as be a subsidiary office to
deal with marketing and consumer services for Samsung Electronics products and
appliances.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung currently imports,
distributes and manufactures various consumer electronic products and home
electrical appliances. Its broad range of products also includes semiconductors,
mobile phones.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Being a global market leader
and manufacturer of consumer electronics, Samsung has a wide variety of
consumer and home electronics to cater to almost every consumer. Samsung
Electronics is the global market leader in more than 60 products, including
digital displays such as LCD displays, plasma displays and OLED displays; home
electronics equipment such as TVs, DVD players, Blu-ray players, home cinema
systems, set-top boxes and projectors; and mobile devices such as mobile
phones, mp3 players, digital cameras and camcorders.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Currently the company is
increasing its workforce due to high demands for consumer electronics in the
market. This is due to new technologies being introduced and the company is
taking advantage of this by innovating new products.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company’s headquarters is
located in Kuala Lumpur. It has various authorised distributors around
Malaysia, which are responsible to distributing to retailing companies such as
electrical stores and specialised stores. Kuala Lumpur is a key cities of
concentration due to its regional customer base and influence.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">One of the latest activities
from Samsung was the sponsorship of the Malaysian leg of the World Cyber Games
(WCG) 2008. As the worldwide sponsor of WCG since 2000, Samsung has continued
to support these values via its commitment of contributing to the community and
promoting the spirit of cyber gaming. The company's sponsorship of WCG is aimed
at providing a platform for youths to express themselves</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In terms of new product
launches, Samsung has introduced the concept of 'Purer Living', which was taken
to a completely new level with the launch of Samsung Malaysia's range of
digital home appliances. Unveiled for the first time at the Samsung Home
Appliances Road show 2008, the new range of innovative products showcased
Samsung’s ongoing effort to enhance every aspect of consumers' well-being and
health, whilst capturing a larger segment of the refrigerator and washing
machine categories.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="https://www.blogger.com/null" name="_Toc228597015"><span lang="EN-GB">Production</span></a></h2>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Currently in Malaysia, Samsung
Electronics has two manufacturing plants, namely Samsung Electronics (M) Sdn
Bhd (SEMA), located in Port Klang, and Samsung Electronics Display (M) Sdn Bhd
(SDMA), located in Seremban, Senawang, Negeri Sembilan.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung Electronics currently
manufactures components for its own brand in Malaysia and it does not
manufacture for any other brand in Malaysia.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung Electronics’ presence
is due to the fact that consumers in Malaysia are aware of this brand, which
offers numerous consumer electronics and household appliances. This has
resulted in it having a big influence among other brands in the market.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung Electronics currently
has no plans to export to neighbouring countries as the manufacturing
facilities set up in Malaysia is mainly to cater for the needs of consumers in
Malaysia.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="https://www.blogger.com/null" name="_Toc228597016"><span lang="EN-GB">Competitive Positioning</span></a></h2>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Currently the company is in the
market with its core activities of manufacturing, distributing and importing.
As it is already involved in the above categories, and with factories set up to
manufacture various consumer and home electronics, Samsung currently has no
interest in other markets.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">The company has a wide product
portfolio which caters to almost every age ranging from young adults interested
in consumer electronics to professionals looking for high-end consumer
electronics with sophisticated functions.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">In order to capture a wider
range of customers with its products, Samsung positions itself mostly in the
mid-end market and the low-end market. In terms of low-end market, it has
affordable consumer electronic products such as basic mobile phones and CRT TVs
for the mass market usage.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">With a large presence in the
electronic and electrical field, the company is a leader and also responsible
for innovation in the market due to its large customer base all over the world.
It plans to innovate and become a leader for consumer and home appliances
products in the market.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung is currently commanding
about 40% of the share in the consumer electronics market, making it the
leading company in 2008. Its shares have been growing due to constant
innovation and competitive pricing of its products.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung is currently setting
new heights with more products being launched to capture a better market share.</span></div>
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Being a large company that
manufactures, distributes and imports, Samsung is now positioned to be in a
growing segment due to its constant launch of new products. The company has
positioned itself in the more mature market; it has also overtaken some of its
competitors in terms of market position and sales as a result of its strategic
business ideas.</span></div>
<br />
<div class="Bulletindent">
<!--[if !supportLists]--><span lang="EN-GB" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-GB">Samsung Electronics now enjoys
strategic partnerships with many leading companies outside Korea. It aims to
foster an atmosphere of openness and mutual benefit with other leaders in the
world electronics industry to co-develop products that will enhance the quality
of people's lives.</span></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-82585269297714517162014-05-11T05:58:00.004-07:002014-05-11T05:58:46.814-07:00 Consumer Electronics Market in the Netherlands<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 style="text-align: justify;">
Consumer Electronics Market in the
Netherlands-Dissertation Writing Help</h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170923"><span lang="EN-GB">Executive
Summary</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170924"><span lang="EN-GB">Navigation
Systems Tip the Scale in Favour of 2007</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">When comparing
overall sales levels for consumer electronics to those of the previous year,
the numbers are virtually the same, with the exception of in-car consumer
electronics. The sales of navigation systems continued to show growth in 2007,
and this is why the value sales for the sector as a whole increased. Sales of
in-home and portable consumer electronics also remained stable at a high level,
although these overall figures hide some major shifts within these sectors.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170925"><span lang="EN-GB">Good
Year for Television, But Not As Good As the Previous World Cup Year</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">After
exceptional sales in 2006, volume sales of televisions declined, which was not
surprising since the World Cup was a major influence on television sales and
there was no comparable major sporting event in 2007. This does not mean that
2007 was a bad year, however, and the shift from analogue to digital
televisions continued so that overall value sales again showed growth. Although
the unit prices of flat-screen televisions are coming under pressure, they are
still far more expensive than analogue models. Televisions have remained a
major driver of growth in value sales of consumer electronics in the
Netherlands.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170926"><span lang="EN-GB">Cameras
Decline, But Maintain A Reasonable Level of Sales</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">After massive
growth during the review period, sales of cameras in the Netherlands stabilised
in 2007, and there were small declines in terms of both value and volume.
Although it is disappointing that this market is showing a decline, it is in
some ways remarkable that the camera sector continues to show such high sales
levels. Digital cameras continued to do well, as technological advances were
the main driver of sales in 2007. Many Dutch consumers are now upgrading their
old cameras to more sophisticated models, while cameras are also becoming more
attractive in terms of design. Compact cameras are becoming smaller, while
screens are getting larger. Dutch consumers appreciate these improved designs
and for many this is a reason to buy a new camera.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170927"><span lang="EN-GB">Car
Navigation Saves the Day for In-car Consumer Electronics</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The total in-car
consumer electronics sector in the Netherlands continued to show impressive
growth rates in 2007, but that is only part of the story, since all the growth
is attributable to navigation systems while sales of other in-car consumer
electronics products have remained under severe pressure. The Dutch have
embraced navigation systems, and more of them were converted to the use of
these devices in 2007. In-car audio, speakers and other in-car electronics
suffered further decline, as new cars have more electronics built in, which is
leading to a natural decline in the after-market for in-car electronics
products.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170928"><span lang="EN-GB">Television
A Major Driver Behind Forecast Growth</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The forecast for
consumer electronics over the period 2007–2012 is very positive. Sales of
televisions are one of the major drivers of growth. Digital televisions not
only contribute greatly to the overall growth of the sector but also lead to
growth in other sectors, since the purchase of a digital television often leads
to purchases of many other digital products for use together with the new set.
Growth in in-home consumer electronics will be a major determinant of the
overall growth of the consumer electronics market.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170929"><span lang="EN-GB">Key
Trends and Developments</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170930"><span lang="EN-GB">Improved
Economic Conditions Have A Positive Effect on Consumer Confidence</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Although the
downturn of 2003 was not particularly dramatic in terms of the economic
indicators, it was a pretty significant event to the average Dutch consumer. In
2007, the Dutch economy continued the recovery that began in the previous year,
so that the Dutch economy has recovered over the past two years. In 2003, real
GDP declined by 1%, while inflation was disturbingly high in the range of 4–5%,
but the economy then slowly got back on its feet. Unemployment remains a cause
for concern, however, as the unemployment rate has increased year on year since
2001.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">These adverse
economic conditions had a deep impact on the consumer electronics sector as a
whole, since they provided the conditions for the price war, in which Dutch
consumers became more price conscious and retailers more competitive. Following
the economic recovery in 2007, price became less of a concern to Dutch
consumers and they were once again willing to invest in quality and design. The
popularity of digital television sets for instance was boosted by the
improvement in economic conditions.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">After a low
point in 2003 with negative real GDP growth, the Dutch economy seems to have
turned the corner and most economic indicators are pointing in the right
direction. Average annual real GDP growth is expected to exceed 2% over the
forecast period, while inflation should also be curbed and is expected to
remain below 2%. High unemployment will remain the major problem facing the
Dutch economy, and unemployment is expected to rise further to reach 8% in
2010. High unemployment of course will mean that those affected will have
limited spending power.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The economic
recovery will have a positive impact on spending on consumer electronics over
the next forecast period. Consumers will be less price sensitive, which will
bring relief from the ongoing price war in the Dutch retail sector. This
increased consumer confidence will boost sales of larger electronics products
such as flat-screen televisions and laptops, as some consumer groups are now
beginning to replace their existing models, having postponed such purchases
during a period of economic uncertainty.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Increased
consumer confidence and the resulting greater willingness to invest in quality
and design should help to offset the effects of a number of negative factors,
such as increasing competition and the changing retail environment. For
manufacturers and retailers alike, this will create more room for added value
products.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170931"><span lang="EN-GB">Demographic
Developments Change the Consumer Landscape</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The Dutch
population has been going through two major demographic changes over the past
few decades. First, as in most West European countries, the Dutch population is
ageing and the birth rate is in decline; almost 30% of the Dutch population, or
about 5 million people, are currently over the age of 50. Second, there have
been increases in the proportions of small and one-person households. This is
related to the ageing trend, as many older people are living alone, but younger
people are also living in small households or remaining single for longer.
These two major trends have changed Dutch society and therefore consumer habits
over recent decades.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Generally
speaking, consumers' buying behaviour concerning consumer electronics tends to
differ depending on their age. Tastes and preferences change as people grow
older, and the lifestyles and preferences of older people change. Older
consumers tend to have higher incomes and also pay more attention to specific
details such as design.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The increase in
the number of one-person households has also had a considerable impact,
affecting for instance the number and type of products that are sold. If
households are smaller, there will also be more of them, and every household
will have at least a minimum number of consumer electronics products. This
demographic change has therefore had a positive effect on volume sales.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">It is unlikely
that there will be any major change in direction over the forecast period
concerning these two demographic trends. Birth rates will remain stagnant, and
little growth is expected during the next two decades. The Dutch population
will continue to age, with the proportion of those aged 50 or over expected to
reach 37% in the year 2015, demonstrating a clear greying of the population. As
a result, the observed major shifts will continue and the role of older
consumer groups in Dutch grocery retail will become increasingly important.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The changing
demographics will certainly influence the development of the sector over the
forecast period. Older consumers and those living in smaller households will be
more interested in a more personal approach to consumer electronics. Instead of
enjoying the benefits of consumer electronics products in company with other
people, these consumers will choose portable devices which they can use to
indulge their personal tastes and preferences. Sectors such as portable
consumer electronics and laptops will therefore grow further, since these are
the technologies that enable consumers to get what they want, when they want
it.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170932"><span lang="EN-GB">Rapid
Development of the Internet Impacts on Consumer Electronics Sector</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Dutch ownership
of computers increased rapidly over the review period, and the Netherlands is
one of the top three countries in Europe in terms of access to Broadband, to
which more than 70% of households now have connections. The Internet is
therefore now a central technology in Dutch households, so that many consumers
now also use it as a source of entertainment. The Internet was initially used
mostly for sending and receiving emails and looking up practical information.
Now, however, with wireless Broadband connections, this technology is also used
to listen to music, watch movies and television series, and exchange photos and
home movies. This trend has also had an impact on most subsectors in consumer
electronics.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">In television,
for instance, this means that analogue models are now less popular because they
are less compatible with movies that can be downloaded in digital form. The
Internet has also increased the popularity of portable media players, which has
had an impact on audio players as many consumers choose to buy a high-end
portable player rather than a more static audio set. In computers, the impact
is obvious: today's consumer prefers the more flexible laptop as wireless
Broadband and the availability of wi-fi connections in public spaces enable it
to be used more easily to access the Internet.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Although the
development of the Internet has been incredibly rapid over the review period,
it is unlikely to have reached its full potential. Over the forecast period,
wireless and rapid Internet connections will accelerate even more and will lead
to dramatic changes in the consumer electronics sector in the Netherlands. It
is also likely that the Netherlands will remain a relative front runner in
Europe, as the Dutch are very willing to embrace the Internet and mobile
technology.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">It is of course
unlikely that the penetration of Broadband connections will increase much
further as it is already over 70%, but the speed of these connections will
certainly continue to increase, and the possibilities offered by Internet-based
technologies will therefore also expand further. Dutch consumers will also come
to expect that all consumer electronics products will be compatible with, and
able to interact with, the Internet.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Most analogue
technologies will either disappear or become niche markets for enthusiasts. The
digital technologies are already mainstream in the Netherlands and this trend
will only accelerate over the forecast period. There will be a further shift
from static to portable, wireless digital consumer electronics products. Dutch
consumers are very interested in technology of this type as long as it is
practical and affordable. For instance, it is already possible to access the
Internet using a mobile phone, but this technology is still in the early stages
of development in the Netherlands. Rates for this service are dropping,
however, and most new mobile phones purchased over the next 2–3 years will
offer this facility.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">There are many
other examples. The Internet will have a major impact, for instance, in the DVD
players and VCRs sector. It is likely that televisions will be connected
directly to the Internet, which will eliminate the need for a separate DVD
player or even a hard disk recorder. The Internet will also impact on the
development of portable products, as multimedia players will become even more
attractive. The increase in these players' memory capacity and the ease with
which various media may be downloaded from the Internet will increase their
popularity relative to analogue models and mp3 players.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170933"><span lang="EN-GB">Non-traditional
Retail Channels Becoming More Important</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The emergence of
retailers outside the traditional retail channels, in particular in small
electrical appliances, remains an important issue. The arrival of German retail
giant Media Markt has made Dutch consumers highly sensitive to price. The
increased importance of retailers from outside the traditional retail channels
has had also a major influence on market conditions.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Non-traditional
channels such as discount drugstores and DIY stores are heavily promoting
domestic electrical appliances. The Internet is playing an increasingly
important role. The world-wide web is now used not only to compare products and
prices, but also increasingly to make purchases directly on line. These new
developments have had an immediate impact on the Dutch consumer electronics
sector, in particular through their negative effect on average prices. Although
the Dutch have been more inclined to increase their spending after the recovery
of the Dutch economy, this increased competition between the various channels
has not helped to add value to the sector.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The shake-out
among Dutch durable goods retailers has weeded out the weaker players such as
smaller chains and small independent retailers, but the shift from traditional
retailers to new players and alternative channels probably still has some way
to go. Alternative channels such as DIY retailers, food discounters and
drugstores have found that offering extreme deals on specially selected
domestic appliances can bring a lot of traffic into their stores. This
therefore remains an important weapon for these retailers.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The Internet has
not reached its full potential, and a lot is to be expected from this new
channel. Dutch consumers are rapidly increasing their online spending and the
increased professionalism of online retailers has increased consumer
confidence. The number of units sold on line will therefore continue to
increase, and competition amongst various types of retailers will remain
fierce.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Together with
the arrival of new players such as Media Markt and BCC, and increasing sales
through alternative channels such as DIY retailers, food discounters and
drugstores, the Internet is a major factor that has affected every part of the
market. Many consumers now use product comparison sites to compare prices on
line, and the resulting increase in transparency of prices has increased
pressure on retailers to offer the lowest prices. Moreover, consumers are now
better informed before they step into the store, and they are prepared to
negotiate and insist on a discount.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">All these new
developments have had a major influence on the Dutch retail sector and many
traditional retail chains have found it hard to compete. As a result, the
retail sector has experienced a shake-out, and some chains have had to close a
number of outlets or have gone out of business altogether. Manufacturers of
consumer appliances will therefore have to negotiate with traditional retailers
that enjoy greater buying power as the smaller players are pushed out of the
market. For online retailers, price will be the most important issue because of
the transparency of the market, so manufacturers will also have to be creative
in dealing with these new players.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc213170934"><span lang="EN-GB">Blurring
of Sectors in Consumer Electronics</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">It is
increasingly difficult to distinguish clearly between the different consumer
electronics sectors as many products now incorporate functionalities from other
sectors. Mobile phones incorporate mp3 players and digital cameras; PDAs are
starting to resemble small laptops and some are even equipped with navigational
software; digital cameras now have many features of camcorders; and multimedia
players now offer video, which has an effect on the development of in-home
entertainment products. The dividing lines between all sectors are now becoming
increasingly blurred and it is difficult to tell where one sector ends and
another begins.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">There are many
examples of how the various sectors are struggling to cope with new
technological developments in other sectors. In most cases the more
"static" technologies are losing out to more mobile or portable
technologies. For instance, VCRs and DVD players are losing volume and value
sales, while portable DVD and multimedia players are showing some of the
highest growth rates. The same is true for camcorders, whose sales have come
under pressure from the competition from mobile phones and digital cameras
despite increased interest in small videos and clips.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">This blurring of
the sectors is likely to continue, as manufacturers of portable consumer
electronics in particular will seek to integrate as many functions as they
possibly can. This is particularly relevant to sectors such as digital cameras,
portable multimedia players and mobile phones. These sectors have already
achieved most of their potential for volume growth, and manufacturers will now
try to convince their current customers to increase their replacement
frequency. This is best achieved by seducing them with cool new features, which
are an important tool for persuading consumers to replace their old consumer
electronic devices with new ones.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">These ongoing
trends are forcing manufacturers to be proactive and change their strategy in
order to deal with competition from all sectors. For instance, TomTom, the
major player in Dutch navigation systems, is currently putting a lot of energy
into the development of its navigational software. TomTom recognises that its
popular systems may soon face competition from other types of product, such as
mobile phones and PDAs. By becoming a major player in both systems and
software, however, it can partner with manufacturers from other sectors to
improve its position. This shows that it is possible for a manufacturer to
anticipate the competition from other sectors and manoeuvre into a position
from which it can benefit from the blurring of sectors rather than becoming a
victim of new market circumstances.</span></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-55135455696923782372014-05-11T05:57:00.002-07:002014-05-11T05:57:29.847-07:00 Consumer Electronics Market in Mexico<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 style="text-align: justify;">
Consumer Electronics Market in Mexico-Dissertation Writing Help</h1>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120575"><span lang="EN-GB">Executive
Summary</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120576"><span lang="EN-GB">Outstanding
Performance of the Sector in the Middle of Recession</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The highly
positive performance of the market of consumer electronics throughout 2008 was
an asset by the time the American and then international financial recession
strongly hit Mexico’s economic activities overall in the last trimester of
2008. By the end of the year, authorities recognised that the Mexican economy
was decelerating, which was confirmed by the decreasing GDP growth for 2008
(3.3%, compared to 4.8% in 2007).</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">However, the
growth of the sector in 2008 had an outstanding performance in respect to 2007,
growing from 3% volume growth in 2007 to almost 23% in 2008. In the context of
strong momentum in Mexico, where analogue technologies are being increasingly
left behind throughout the entire sector, market value has been driven up
through products with higher value added and thus, characterised by higher unit
prices.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120577"><span lang="EN-GB">High-income
Segment Influences Healthy Market Performance</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Behind the
maximum historic level in volume and value growth reached in the last five
years by consumer electronics sector, there is the backup of the highly
strengthened subsector of portable consumer electronics, thanks to the
refreshing proposals from portable media players, camcorders and mobile phones.
Many product innovations in 2008 were mainly high end, with premium prices and
targeting middle- and high-income consumers, like iPhones, pivotal not only to
maintaining a satisfactory level but to surpass expectations of the sector’s
performance in 2008.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120578"><span lang="EN-GB">Consumers
Cling To Refreshing Proposals of Premium Digital Gadgets</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">According to the
National Association of Selfservice and Department Stores (ANTAD), sales of
electronic digital articles, video and cell phones grew more than perishables
or clothing. Indeed, subsectors most demanded by Mexican consumers in 2008 were
mobile phones, portable media players (mainly portable multimedia, DVD and MP3
players), digital camcorders and digital TVs. A common denominator underlying
all these categories is the quickly changing lifestyles, which is pushing
consumers to embrace more digitalised technologies as a status symbol and full
integration to the modern rhythm of life, especially in double-income
households where parents aim to provide the best they possibly can for the
integral education, socialisation and entertainment of their children and of
themselves.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120579"><span lang="EN-GB">Competition
Only Within Professional Players</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">A considerable
emphasis on new digital product developments or commercialisation, more
attractive promotions, credits or payment facilities, together with enhanced
distribution was the focus of both, leading and emerging players in the consumer
electronics market. In this way, the competitive environment tightened and left
no space for improvisation, last-minute decisions or unprepared market
responses. The concentration of competition amongst multinational companies,
was however dynamic in 2008, by the challenge of players to strengthen and
diversify their proposals to the Mexican market in fast-growing and
high-potential subsectors (like portable multimedia players or the newest
generations of mobile phones), in an attempt to position themselves or gain
market share.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120580"><span lang="EN-GB">Positive
Outlook for the Sector</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Despite the
recession in the United States, having a strong impact on several Mexican
sectors and industries, it is not expected to downsize the consumer electronics
market. On the contrary, total volume sales during 2008–2013 are expected to
triple the ones during 2003–2008, while value sales are estimated to be 2.4
times greater. Reasons behind this are, for example, that high-income consumers
are one of the main targets of hi-tech innovations, and middle-income consumers
can easily approach those high-end products (like multifunctional mobile
phones) through the availability of credit or payment facilities. Also,
companies will start acquiring awareness of the increasing growth of internet retailing
during the forecast period, as through their ultimate technologies they are
appealing for a young generation which understands a lot of electronic media
and is highly familiarised with modern means of communication and
commerce-making.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120581"><span lang="EN-GB">Key
Trends and Developments</span></a></h2>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120582"><span lang="EN-GB">Unique
Potential Demographic Bonus With Younger Generations and Double-income Families
Redefining the Sector</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">In 2008 we find
in Mexico 106.7 million inhabitants, 8.4% more than in year 2000 and equivalent
to a 1% annual growth in average annually since then. According to projections
done by CONAPO (National Council of Population) a demographic bonus is
occurring in Mexico between 2000 and 2030, reaching 121 million inhabitants and
a number of people of prime working age (25–54 years) increasing at a far
greater pace than before.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">It is foreseen
that these developments will bring to the labour force a widened pool of
730,000 workers in average annually, translating into more people enabled to
strengthen their disposable incomes and destine them, for example, to buy a
modest apartment or enter into bigger credit agreements to acquire a new house,
and to purchase or update their electronic technologies. For the consumer
electronics market, this implies increasing sales and product development opportunities.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The significant
growth of the population reaching working age is expanding the potential
market. The market is becoming more competitive with stronger tension between
price and quality. Companies are working towards specialisation, aiming for the
fulfilment of market niches associated with advances in technology. Innovations
means products are becoming more multifunctional and also responding more to
how people live. For example, Sony, one
of the leaders in home audio and cinema products, launched in 2008 a home
cinema set HT-IS100, characterised by the smallest loudspeakers on the market,
(with a diameter of 1.7 inches), catering for the necessities of couples or
families living in small properties with small room dimensions.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Mexican consumer
demographics is changing, as more women have entered the labour market,
bringing more disposable income into the household. For example, women are
showing increasing interest towards portable laptops, mobile phones and MP3s
with stylish designs. All in all, as the number of single-income families is
falling, there is a significant correlation between the predominance of both
working parents and the reliance on modern and desirably, multifunctional
consumer electronic appliances.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Mexico has
traditionally been a young country demographically. However, the over 40s
segment is fast expanding thus stimulating demand for consumer electronics.
This segment will represent 13.9% of the total population by 2020. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Working women
are likely to adopt personal gadgets as style statements. Also, the rising
affluence and lifestyle changes of urban centred families will soon result in a
new class of consumer with greater spending power. Many of the purchasing
decisions will be influenced by the younger members of the family who will be
familiar with the new generation of consumer electronics. Thus, in years to
come, the teen segment is expected to contribute more to the overall dynamism
of the market. It is predicted that an increasing number of manufacturers will
latch on to this growing consumer group by designing products that are both
appealing to both these population segments.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future Impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">By year 2030,
forecasts show that from a total population of more than 121 million
inhabitants in Mexico, 91 million will be located in urban areas, which means
cities of more than 15,000 inhabitants. This will be a key driver pushing up
demand for new houses and thus, for consumer electronics.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Considering that
the pool of potential workers will see a sizeable increase, accounting for
nearly 43% of the national population in 2020 (compared with only 27.4% in
1980), reliance on consumer electronics will strengthen within modern
households, where there will be both parents working or single employed professionals.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">This scenario
will be complemented by more single urban households of young professionals
with access to more credit (or the social benefit money in INFONAVIT), as
employment rates continue rising. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Looking further
ahead, as well as an increase in middle-income families, the expansion of the
65+ population will urge consumer electronic manufacturers to focus on the
convergence of technology with user friendly appliances, taking into
consideration that Mexico is a country where more than 80% of the population
has an average education of elementary school and very advanced devices would
be under utilised. Through successful marketing as well as through targeted
promotions tailored to individual consumers, manufacturers could see the sector
becoming an important host of new applications, while retailers may see volume
sales increase dramatically as consumers grow more familiar with a new
generation of consumer electronics.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120583"><span lang="EN-GB">Credit
Options: An Ally To the Sector</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">While access to
credit by the low-income population has been fundamental to promoting the
economic growth of the country, in the last five years formal employment has
experienced growth of 17.5%, having a direct impact on a fostered internal
consumption. New consumers now have access for the first time to markets such
as motorcars, housing, domestic electrical appliances and consumer electronics.
Also, since 2006, credit cards from commercial banks are more accessible to
low-income households in Mexico. Since then, credit to consumption shows elevated
growth levels. Also store credit cards are competing directly with bank credit
cards, although offering higher interest rates.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Although the
global credit crisis has tightened up access to credit, in 2008 it was still
fairly easy for consumers to gain credit when compared to previous years which
helped boost sales of durable goods in Mexico. Overall, for the consumer
electronics market, many facilities of credit exist for the purchase of both
large consumables like plasma TVs, blu-ray DVDs or a desktop computer and also
for small appliances like cameras, a portable MP3 player or a mobile phone.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The Association
of Banks in Mexico revealed that the emission of credit cards by commercial
banks has been extended to a phenomenal level. By the first quarter of 2008, 22
million credit cards were circulating, which means a rise of 134% in respect to
the existing 9.4 million credit cards just 3 years before. This must be seen
within a context where the number of households living in poverty has decreased
from the high level of 12.4 million households in 1998, to less than 9.3 in
2008. Also, families stepping into the medium socioeconomic class have
increased to more than 13.3 million in 2008, whereas they were 7.9 million in
year 2000.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Some bank and
store credit cards have increased their offer of not having to pay back
anything until several months later and with no interest. Also, the monthly
bank statements often include information on promotions to buy mobile phones,
TVs, digital cameras or DVD players, inviting their card members to enjoy
extended payment deadlines.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Another indirect
mode of credit has been created by one of the main telecommunications
enterprises, Telmex which customers can buy online from their website.
Internauts and Telmex’s clients can look for a display of consumer electronics,
which include laptops of different brands (Hewlett-Packard, Lanix, Dell, etc.),
GPS navigation systems, computer peripherals (like webcams) and speakers for
iPods. With their monthly telephone bills arriving home, consumers meet with
new publicity, at the time they are informed of the payment amount due for that
particular month, added to the rest of the telephone bill.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Credit
authorities in Mexico, namely the CONDUSEF (Comisión Nacional para la
Protección y Defensa de los Usuarios de Servicios Financieros), has reported
that 60% of bank issued credit card holders have the habit of making the
minimum payment due every month. Thus, Mexican consumers can be expected to
wind up paying lingering sums for their purchases as also retailers keep
extending credit options even for small consumer electronics (especially
variety stores, supermarket, and departmental stores), in order to keep sales
up. This strategy aims to better encounter two factors in the next five years:
firstly, the increasing prices that might push down retail consumption in
general (even more towards non-essential products), and secondly, the fact that
low-income consumers account for 60% of total Mexican households, and still cannot
gain credit.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Still, strong
positive growth is expected for credit and store credit cards in the forecast
period. The financial cards sector has the total support of the government in
continuing its strong growth well into the forecast period, as having the
option of using financial instruments helps reduce the need and expense of
printing money.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Yet, a big risk
underlies this monetary public and personal management. According to the
CONDUSEF, an estimated 10% of the individual credit card holders have eight or
more credit cards and the average line of credit for each account is pegged at
MX$2,800. Taking into consideration that the percentage of all consumer bank
loans registered as non-paying grew from 6% in 2006 to 10% by March 2008, the
increase of financial cards dissemination gives an added risk of faulty
payments. Despite acknowledging this, retailers will not cease offering credit
for consumer electronics, as they prefer keeping low inventory costs and
securing sales somehow. Low- and middle-income consumers are expected to use
the cards for durable goods, especially during an economic recession. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Whereas the
consumer credit sector helped drive the Mexican economy during the last five
years, obstacles are expected to start emerging within this monetary context
where credit interest rates are going up rapidly. On the contrary, bankers
disagree with CONDUSEF, who has denounced that the Mexican consumers’ credit
card debts will soon chill the Mexican economy. Whichever position they defend,
it is a fact that an increase in bad credit card debts is worrisome for the
national economy, as it means there could be a generation of Mexicans who are
not eligible for credit and is listed with the Credit Bureau, implying they may
not be able to buy big ticket goods and may cause a contraction within the
future consumer electronics sector.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">A linear
consequence of strengthening the financial cards market would help consumer
electronics volume sales, by preventing it from severely declining but at least
keep moderate growth for 2009–2013. Still, price instability is another factor
to consider due to several steep commodity price hikes (like steel) and a
moderate GDP growth (already weaker in 2008 than expected: 3.3% instead of more
than 4.5%). Thus, credit might be at stake in the upcoming years.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Financial card
service companies will continue to target low income households to acquire
credit cards. As this is the widest consumer base in Mexico, manufacturers of
consumer electronics can count on high penetration rates in the future.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120584"><span lang="EN-GB">Cocooning
As An Emerging Lifestyle</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">As people travel
less outside of their homes as a reaction to the tough external conditions and
a bleaker world preferences for in-home entertainment have vastly grown (and
improved by manufacturers), with technologies such as high-definition TVs, DVDs
and blu-ray, easier and quicker downloads, large screen TVs and cinema style
sound systems.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">In addition,
consumers have been creating a mode of “outdoor cocooning” with the use of personal
gadgets like mobile phones and media players being a form of shutting off their
physical surroundings and entering their own world – just as they do when they
shut the door at home.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Although a
global mindset fixed on the world’s financial market difficulties is
influencing Mexican consumers to downscale their spending behaviours, the
consumer electronics sectors is less affected than other sectors. This is
mainly due to electronic products delivering to the consumer either entertainment
or communication services that provide the escapism and comfort that consumers
cherish in difficult times. With money tight and life tough, consumers are
flocking to personal high-end gadgets like digital cameras, multifunctional
mobile phones or powerful laptops, or turning to DVDs and blu-ray films, HD
TVs, large flat screens, high-quality sound systems – all providing superior
in-home entertainment and to find escapism in the company of others or alone.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The large screen
and superior sound of cinemas, for example, is increasingly imitated by home
cinema products and encouraging Mexican consumers to invite friends and family
home for group viewing. To a large extent, the whole concept of a group or a
gathering form of entertainment has been replaced by the personal comfort of
cocooning at home, which also leaves the door open to socialising.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">As the intense
product development and the adequate marketing and sales campaigns from
consumer electronic firms is facilitating the products’ affordability to
consumers, electronics entertainment and communication devices will become part
of the cocooning experience, allowing consumers to feel not only protected and
secure at home (even more so in big cities, like Mexico City, where there are
constant dangers and traffic chaos), but also entertained and in contact with
friends and the world through the comfort of being at home with the possibility
of staying away fron the impersonal, harsh life outside.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The cocooning
phenomenon will take Mexicans closer to the global trend of developing online
communities from the comfort of their sofa by calling, texting, e-mailing and
exchanging photos with friends or members of an online community to keep in
touch. This will further stimulated by the proliferation of the booming single
person household in Mexico, and within the younger generations, familiar with
the modern processes of staying in touch with society without leaving their
homes.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Most high-income
households, together with the segment of successful professionals will
increasingly tend towards creating their own room in their homes providing all
what is necessary to build up their entertainment corner or small home office,
which again, will create a constant and fresh demand for basic laptops,
routers, mobiles and other computer peripherals.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">For previous
generations, an emphasis on cocooning might have been seen as coming with a
social cost (not meeting family and friends), but the new generations of
Mexicans will be far more geared up to keeping in touch via devices with
beloved people, and will not see this as unusual.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">For those
belonging mostly to the middle- and high-income levels, a new paradigm might
emerge, and will be the idea of people having the vital need to communicate and
be entertained. The desire to communicate and find escapism in an impersonal
and isolating world might start becoming essential and the norm. In term of
consumer electronics demand, it is a market unlikely to go into reverse
throughout the recession.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">However, one transcendental
issue will always be the price of digital and technological gadgets and
devices. With technology moving so quickly and hardly leaving time for
low-priced versions to take hold before the next must-have product is launched,
it is highly likely that Mexico’s economic structure functions as a brake for
the industry, provoking leading players to slow down with ground-breaking
launches, giving time for consumers to catch up and expand the consumption of
existing technologies. A consequence of this is that the major brand names may
also be tempted to offer basic, no frills versions of their ranges – appealing
to both the lower-income buyer and the more experienced user seeking a
particular product at the lowest price.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">These scenarios
might all converge by strengthening the cocooning phenomenon in society,
especially if low-priced technology substitutes with lower prices bring in new
buyers and succeed in creating a larger base market for services and upgrades
for consumer electronics in the future.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120585"><span lang="EN-GB">Convergence
of Fashion and Technology Is A Crucial Component of Success</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The digital
revolution that started up in Mexico in the 1990s, when computers were brand
new on the market and cars were considered the social status symbol par
excellence (mainly of the male consumers), has now matured today into a
personal tech goods market, which is adopted as a visible display of social
status.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">While
state-of-the art-brands are essential to the younger, cooler buyer, older
buyers realise too that the latest gadgets are not only useful, but enhance
their own personality as “youthful” and “in touch”. A key element behind the
social value of hi-tech goods is the fact that they attract male and female
social trend-setting professional groups who are increasingly attracted to
ultimate innovations of modern premium gadgets.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Mexican
consumers are increasingly escaping into affordable luxuries – which today
include not only one-day spa therapies or short, de-stressing trips, but now
also sleek, cool, personal tech goods.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">In this context,
fashion and technology have become a powerful combination, which serve as a
major driving force in the introduction of new consumer electronic products in
the Mexican market. Digital technology has marked a new era for the consumer
electronics market as the launch of HD LCD televisions, hard-disk DVD players,
home theatres and camcorders, MP3 players, the iPod, pocket PCs and navigation
systems have expanded the market across all segments in recent years. Many of
these new products have sleek designs and features that are tilted towards the
preferences of the youth market and of the high-income segment (professional
single men and women, and married couples in double-income households). For
example, a premium device, such as the iPhone, is appearing as an essential
style statement and one of the holy grails of brand marketing. Consumers who
own such a product not only gain avant-garde services but also assure their
self-esteem and social status amongst their peer group.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Thus, the latest
tech gadgets are pushing the consumer electronics sector to be in a better
state than most consumer sectors in surviving the recession. And for the
higher-profile areas of the market, the news is that consumers appear ready to
keep spending on hi tech goods and to support premium brands and prices – not
only based on the product’s overall functionality – but mainly due to their
sheer desirability.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The consumer
electronics market can be expected to focus on personal gadgets where design features
will be a key selling point. Elegant styles in design, matched by easy,
intuitive use, will be paramount to buyers. The big winner of the moment will
be the iPhone, which has managed to significantly upgrade the mobile’s phone
subsector by offering a high-profile multifunctional device serving as music
player and even as a mini-computer (at least in terms of mobile web browsing
and e-mail). It is likely that iPhones won’t encounter any stronger
multifunctional competitor in the coming years. Additionally, the “iPhone”
phenomenon in Mexico is expected to bring positive outcomes for the sector in
general and for the mobile phones subsector in particular, as they have
triggered an initial intense response from consumers, whose consequence of
reactivating the sector will endure throughout the following years.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">There will be a
tight competitive landscape in the immediate future, as innovations and newer
versions of products will be constantly launched that offer status-related
services and the technological benefits that consumers value, as new icons are
dictated by the new demands of modern lifestyles.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">With all of
these positive associations in the consumer’s mind, top line tech goods
naturally will keep attracting a strong potential market, although surely they
might not answer to the needs of budget buyers (to whom the solution will be
however offered by mid-range, standard-priced gadgets.)</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">As an advantage
of the sector in the long term, the placebo effect of a belonging sentiment and
feel good factor surrounding tech purchases will be strengthened in the
forecast period. Personal technological gadgets will become a kind of new
language in the long term, clearly saying something about the owner’s sense of
style, personal spending power and being switched on to the modern tech world.
Fostered sales of high-end multifunctional devices purchases will be
increasingly justified in the consumer’s mind by covering several needs,
although the real drivers will lie in self-esteem, confidence, peer group
status and indulgence at a time of economic crisis and also sheer sexiness.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">In a sector that
often leads its consumers, creative firms and manufacturers will benefit
significantly from this trend, as this will be translated into higher revenues
and a type of “secure-shield” enabling the sector to assure long-term
commercial success, as they have already gained the most difficult part of
their tasks: high consumer interest.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Further
consequences in the Mexican market for consumer electronics based on stylish
designs with “look at me value” in a tech aware society, will be that mainly
portable communications and computing devices will be set to spread into the
mainstream consumer market in the long term.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc231120586"><span lang="EN-GB">Modern
Aesthetics Refreshing the Market</span></a></h3>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The industry-led
trend in in-home consumer electronics has materialised by hi-tech stylish
proposals seen across retail showrooms, in magazines and internet
advertisements during 2008. Vibrant silver, grey and black colours in sleek
finishes have been a refreshing proposal to make the Mexican home appear more
modern. Together with the payment facilities offered by some credit and store
cards or directly from retailers, this is appealing especially amongst younger
couples and single professionals updating their consumer electronics equipment.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">In addition,
small and large families are tempted to show openly in their own houses the
connectivity of their devices, presenting every time more integrated systems
such as the TVs-DVD players-home audio and cinema products. Today, beyond the
basic entertainment function of these devices, consumer electronic products had
become elements of home decoration displaying the modernity of Mexican homes.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">New company
driven products featuring sleek designs in grey and black or silver are
encouraging higher-income consumers in particular, to enter into purchasing the
most avant-garde designs as a way of transforming their living rooms into a
focal point of sharing and entertaining moments for the whole family, around
TV-audio-home theatre sets.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">However, with
the aim of fulfilling all market niches Sony decided to adapt to the conditions
of social housing and small apartments by launching a home cinema set HT-IS100,
characterised by having the smallest loudspeakers of the market, with a
diameter of 1.7 inches, catering for couples or families living in small
dimension rooms. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Being highly
promoted through television, print and internet media, consumer electronics
have been marketed with the idea of creating a room dedicated to a home cinema
system complete with plasma or LCD TVs with wide flat screens in brilliant
black or silver finishes, allowing the projection of blu-ray DVDs and connected
to stylish loudspeakers. Similarly, the message of creating of a home office
containing a bundle of computer products and related peripherals has also been
processed by marketing campaigns.
According to specialists, the aesthetics and elegance of these new
consumer electronic products inspire people to show off their modern and
harmonious integrated rooms with hi-tech appliances, unlike 20 years ago, when
the trend was to hide or camouflage this kind of equipment behind closed doors.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Leading
companies will continue focusing on the concept of multi-functionality and more
aesthetics amongst electronic products. Audio, visual and digital appliances
are expected to continue being the most preferred by householders when they
move house (even over white goods) or when they wish to furnish their homes
with replacements.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">This fashion of
decorating homes using modern consumer electronic products, apart from helping
to invigorate sales, will also help with the companies’ strategy to shorten
replacement cycles by offering different designs and colours.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Although the
traditional niche market for high end products has always been young,
high-income consumers, an important extension of the consumer base for these
products will be the middle-income consumers, who are following a smooth trend
of gradual increase, according to the forecasts regarding the socioeconomic
structure.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">There is a deep
rooted tradition of Mexican families that is not expected to change, and
furthermore will be strengthened: the experience of building and sharing family
memories and moments by the family nucleus and extended branches of the family.
Even the socialisation of homes of single people will be increasingly around
consumer electronics, acting as a cohesive element for socialisation,
education, communication and interaction amongst family members or friends, (in
the context of a country like Mexico, where there are higher penetration rates
for TVs than for washing machines.). This means that for Mexican households the
trend will be towards updating their entertainment devices, like TVs and DVD
players rather than white goods.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Social processes
around technological devices will be increasing in the forecast period, mainly
as analogue technologies are substituted for digital versions.</span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Thus, new
product development of consumer electronics will be a driver feeding the trend,
by offering new designs and components in the forecast period. </span></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-963320170370914057.post-32267172239712317942014-05-11T05:56:00.001-07:002014-05-11T05:56:11.136-07:00Consumer Electronics Market in Malaysia<div dir="ltr" style="text-align: left;" trbidi="on">
<h1 style="text-align: justify;">
<span lang="EN-GB">Consumer Electronics Market in Malaysia-Thesis and Dissertation Writing Help</span></h1>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596978"><span lang="EN-GB">Executive
Summary</span></a></h2>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596979"><span lang="EN-GB">Consumer
Electronics Posts A Higher Growth in Sales and Demand in 2008</span></a></h3>
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<span lang="EN-GB">Consumer
electronics for the various sectors and categories recorded a higher growth in
overall sales and demand for 2008.This is attributed to consumers being more
aware of new technologies in the market as well as major players who are
pushing for better sales with constant changes in price structures for new
models of consumer electronics in the various sectors and categories.</span></div>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596980"><span lang="EN-GB">Cheaper
Lcd TVs Due To More Local Content and Better Manufacturing Facilities in Plants</span></a></h3>
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<span lang="EN-GB">Due to constant
demand and better manufacturing facilities in from the plants, the Malaysian
market has enjoyed a better selection of LCD TVs; major electronic
manufacturers such as Sony and Sharp have invested huge amounts in their
plants, which has resulted in more local contents for the LCD TVs. With better
R&D and intense competition for a better market share, LCD TVs from major
electronic companies are now shifting their manufacturing capabilities to
Malaysia due to the higher demand and cheaper local contents. From this
perspective, more consumers are now able to buy the next generation of TVs
(LCDs), which offer better displays in terms of technology and space saving.</span></div>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596981"><span lang="EN-GB">Sales
of Mobile Phones on the Rise in the Malaysian Market Due To Increasing Demand</span></a></h3>
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<span lang="EN-GB">With a wide
variety of models and network plans to choose from, consumers are spoilt for
choice, which has resulted in an average of more than one mobile phone per
consumer in the Klang Valley. In line with the huge demand, major mobile phone
companies such as Nokia, Samsung and Sony Ericsson are intensifying their
competition in the market by with the constant launch of new mobile phones with
better features, designs, practicality and attractive pricing.</span></div>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596982"><span lang="EN-GB">Blu-ray
Disc Players and Recorders To Set the Next Level of Entertainment</span></a></h3>
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<span lang="EN-GB">With the
introduction of Blu-ray disc technology, which is claimed to be more
technologically advanced with greater memory and playability, Blu-ray disc
players and recorders are set to become the next level of entertainment. In
line with this, Blu-ray players and recorders are constantly being launched from
major consumer electronic companies such as Sony, Samsung, LG and Hitachi as
they are making use of new technologies created in their R&D facilities to
remain competitive in the market. While DVD discs and players are still
available in the consumer electronic market, more consumers are becoming aware
of this new offering and the capabilities that Blu-ray can offer.</span></div>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596983"><span lang="EN-GB">Consumer
Electronics Is Expected To Grow Positively in the 2008-2013 Period</span></a></h3>
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<span lang="EN-GB">The forecasted
period from 2008-2013 will see a positive growth in terms of overall sales and
demands from consumers. This will be contributed to by constant new
improvements, upgrades and technologies, introduced by major players after
carrying out extensive R&D activities. The trend is expected to continue so
long as there is demand and awareness by the consumers.</span></div>
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<h2 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596984"><span lang="EN-GB">Key
Trends and Developments</span></a></h2>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596985"><span lang="EN-GB">Sales
of Pdas Are Declining As More Mobile Phones With Pda Features Are Launched</span></a></h3>
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<span lang="EN-GB">There are
numerous companies in the market which are launching mobile phones with PDA features
due to the popularity and demand from consumers who wants a device with
built-in PDA features for their daily usage and work. Due to this emerging
trend, there is a demand for these hybrid devices, which in turn affects the
overall sales of PDAs as they generally do not have phone functions.</span></div>
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<span lang="EN-GB">Outlook</span></h4>
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<span lang="EN-GB">This trend is
likely to remain over the long term as the combination of features from these
devices will ensure maximum usability of functions for users to manage their
daily lives. The expected future of this trend will continue as more developers
and major manufacturers are setting the trend for more consumers to be aware of
this new trend in the market. With more players in the market, consumers are
spoilt for choice due to the emerging models and available brands. Prices will
continue to remain reasonably low so long there is a healthy competition among
major players in the market. However, this will impact the sales of PDAs and
will result in players concentrating on their R&D in mobile phones that are
equipped with PDA functions rather than solely relying on the sales of PDAs in
the market. </span></div>
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<span lang="EN-GB">Current Impact</span></h4>
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<span lang="EN-GB">The current
trend for this is creating an impact for PDAs, which fall under the portable
computer sector. There was an increased demand for these devices due to their
portability, usability and functions. In a way, the mobile phone sector has
seen an increase in growth due to the increase in demand. Sales of PDAs are in
decline as more mobile phones with PDA features are launched by major phone and
consumer electronic companies. With this, more companies are focusing on hybrid
phones/PDAs as the demand for these devices are increasing. More customers and
consumers are aware of the new technology. Manufacturers have begun creating a
new trend in the market with this new product development targeted at consumers
in the mobile phone sector.</span></div>
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<span lang="EN-GB">Future impact</span></h4>
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<span lang="EN-GB">The demand for
PDAs will continue to decline with the introduction of new phones with PDA
features in the market. Consumers will be more focused on phones with these
features to help them with their daily routine. Hence, the competition for new
devices and models between manufacturers will increase in the near future in
terms of gaining a better share in the market. With this, there will be a shift
in the trend as consumers will become more aware of this new trend in the
market in the future.</span></div>
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<a href="https://www.blogger.com/null" name="_Toc228596986"><span lang="EN-GB">Gps
(global Positioning Satellite) in Car Modules on the Rise Due To Practicality
and Functionality</span></a></h3>
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<span lang="EN-GB">The introduction
of GPS, which used to be only used for military purposes, has been widely
accepted and is now available via handheld units in cars. Their practicality
and functionality has ensured that there is a demand by consumers, which has
resulted in the launch more models. Most car accessory shops in Malaysia now
retail GPS systems for car modules due to their popularity.</span></div>
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<span lang="EN-GB">Outlook</span></h4>
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<span lang="EN-GB">GPS systems are
considered to be useful tools for locating places and acquiring directions and
currently the demand for GPS systems in car modules is on the rise due to their
practicality and functionality. With this unique feature and capabilities, the
trend is expected to continue in the future as more people are aware of the
usefulness; demand is expected to increase in the future.</span></div>
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<span lang="EN-GB">Current Impact</span></h4>
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<span lang="EN-GB">With more
awareness of these electronic gadgets from companies and increased congestion
and new roads in the city centre, more people are aware of the practicality and
functionality of these gadgets. An increase in this sector, which falls under
the navigation systems, was seen in the market. More companies are becoming
involved in this sector and retailers/distributors were seen marketing more of
these products to create more awareness and growth for the sector. </span></div>
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<span lang="EN-GB">Future impact</span></h4>
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<span lang="EN-GB">There will be
positive growth in this sector due to better competitions and marketing from
similar companies offering GPS gadgets. Growth in this sector will push for
more innovations, new products and better quality among similar products
offered by companies. Besides this, there will also be cheaper alternatives to
these gadgets as more market players will ensure the market remains competitive
in the future. Overall, the trend is currently on the rise among consumers,
with a steady growth forecast for this sector.</span></div>
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<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596987"><span lang="EN-GB">Specialised
Stores Are the Fastest Growing Distribution/retail Channel in Malaysia</span></a></h3>
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<span lang="EN-GB">As the consumer
electronic sector has the potential to grow in the future in the Malaysian
market, various distribution/retail channels are cashing in to take advantage.
In view of this, specialised stores are currently the fastest growing
distribution/retail channel in Malaysia compared to other channels in Malaysia.
Most specialised stores offer consumer electronics retailers appeal to
consumers because they offer promotions, have ongoing discounts for their products,
or have good retail displays.</span></div>
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<span lang="EN-GB">Outlook</span></h4>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Specialised
stores are currently setting the trend in Malaysia as they are mostly
specialising in selling consumer electronics to consumers. These stores usually
stock the latest models available in the market and are much cheaper compared
to other retail channels. This is expected to be the trend in the future as
consumers will eventually be aware of what specialised stores are offering to
them in terms of products and prices. With this in mind, the outlook will be
positive for this distribution/retail channel as consumers’ custom will improve
the prospects for specialised stores in the near future.</span></div>
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<h4 style="text-align: justify;">
<span lang="EN-GB">Current Impact</span></h4>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">With this retail
channel being emerging as the fastest growing distribution channel in Malaysia,
other distribution and retail channels are already losing out to the channel as
it becomes more popular among consumers. Other retail channels are currently
coping with better ideas and improving their sales and retail strategy in order
to remain competitive in the market. Consumers are aware that specialised
stores are currently the retail channels that they can rely on to purchase and
obtain information about latest consumer electronics, and which have attractive
prices due to the promotions and ongoing road shows which they have organised.
In view of this, other retail channels need to improve their sales and service,
provide better prices and more variety of models and major brands so that they
remain competitive in the market for this sector. </span></div>
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<span lang="EN-GB">Future impact</span></h4>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Specialised
stores will continue to dominate the market and more retailers will be shifting
their trend to become a specialised store/retail channel. Distributors and
major players will become more aware in terms of distributing new products to
retail channels due to the current demand by customers for this retail channel.
They will need to analyse the fastest and most demanding retail channel from
time to time to ensure that their products are being reached and targeted to
consumers in a more effective way. On the other hand, other retail channels
will continue to have a decline in sales and demand due to specialised stores,
which are forecast to dominate and become the fastest growing retail channel
for this sector.</span></div>
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<a href="https://www.blogger.com/null" name="_Toc228596988"><span lang="EN-GB">Cheaper
Mp3 Players Due To Cheaper Electronic Circuits and Memory</span></a></h3>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Most mp3 players
are now available with a higher storage capacity at a cheaper price due to the
increase in production to meet the demands in the market. As such, consumers
are now able to purchase mp3 players at a more attractive price in the
market. </span></div>
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<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">With a vast
variety of mp3 players available in the market, offered by various
manufacturers, consumers are spoilt for choice when it comes to purchasing
them. The trend is likely to evolve and continue due to higher demands; mp3
players are becoming cheaper due to cheaper sources of electronic circuits and
memory. As a result, the growth will increase for this sector as it becomes
more affordable for consumers in the market. Moreover, as demand for players
increases and newer technologies become available in the market, the trend is
likely to stay and increase over the forecast period. </span></div>
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<h4 style="text-align: justify;">
<span lang="EN-GB">Current Impact</span></h4>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The trend is
currently increasing in line with high demand due to better pricing and
affordability in the market. As mp3 players get cheaper, more consumers are now
purchasing these players, which has resulted in better demand. The trend has
manifested itself by companies introducing new product development with better
functions and bigger memory capacity for the mp3 players in their product line
up. The current trend has been continuing due to there being more choices of
players with better functions and better prices. With the rise and demand for
more storage and better functions in mp3 players, major players have now
resorted to enhancing their products, which has resulted in manufacturers
increasing the production of electronic circuits and improved memory capacity
for mp3 players. </span></div>
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<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Manufacturers
will take advantage of this by offering and launching newer products with
better capabilities and pricing due to stiffer competition from other similar
manufacturers. This is a positive movement for the sector market as growth will
continue to increase with the activities and strategic ideas from manufacturers
and consumer electronic companies.</span></div>
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<br /></div>
<h3 style="text-align: justify;">
<a href="https://www.blogger.com/null" name="_Toc228596989"><span lang="EN-GB">Mini
Portable Laptops Gaining Popularity With Taiwanese Giant, Asus, Setting the
Trend</span></a></h3>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">Mini portable laptops
are setting the trend in the notebook sector with the introduction of netbooks,
dubbed ‘mini portable laptops’. These netbooks are light, small, and easy to
carry and come with a host of laptop capabilities encased in a small case,
which is smaller than most notebooks in the market. Although they might not
have some of the functions found in notebooks, they are capable of performing
daily word processing and allow consumers to access the Internet. These
functions and capabilities have ensured that they remain one of the most
popular consumer electronics in the computer sector for the market. More
players are now beginning to launch their own version of netbooks to gain a
better share of the market.</span></div>
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<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Outlook</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">The trend will
definitely stay and remain positive over the long term as more consumers and
users are opting for lighter and smaller laptops whether for their work or
leisure purposes. They are aware of the functions and performance of netbooks,
which are quite similar to laptops; and with an affordable price, more
consumers are opting towards this trend. The trend will manifest itself in
better product development as this is the next generation of ultra portable
laptops to be offered in the market. This trend will remain in the forecast
period as more consumers are moving towards lighter and more portable laptops.</span></div>
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<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Current Impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">With the current
trend of consumers to opt for light devices, major computer companies are
introducing laptops that are lighter and smaller. Taiwan’s computer
manufacturer, ASUS, is setting the trend with its successful launch of mini
portable laptops for consumers. This has set a trend for laptop users to shift
to and use smaller and lighter laptops due to their ultra-portability. This
trend is on the rise and has spurred the overall growth of the personal
computers sector. Manufacturers realise the importance of the trend and tend to
be more proactive in introducing a larger range of laptop models; this results
in a positive movement for market development among computer manufacturers.
This trend will continue to benefit consumers and electronic component
manufactures as demand will increase over the forecast period. With this
activity, consumers will have a larger choice of models, which will result in
manufacturers enjoying better demand for their components. </span></div>
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<br /></div>
<h4 style="text-align: justify;">
<span lang="EN-GB">Future impact</span></h4>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-GB">With this
activity, competitions will definitely rise among computer manufacturers and
will pave way for better research and product innovations. This will continue
to be the trend among consumers who demand portability for work and leisure;
the market will see more players introducing improved netbooks in terms of
features, size and affordability. With this healthy competition, consumers will
continue to spur the sales with a strong overall demand for this category.</span></div>
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</div>
Unknownnoreply@blogger.com